Paper.li vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Paper.li
Score 5.9 out of 10
N/A
Paper.li is an automated content marketing solution that uses automated workflows to crawl millions of sites worldwide to collect content and produce automated products like newsletters.N/A
Sprinklr Marketing
Score 7.2 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
Paper.liSprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Paper.liSprinklr Marketing
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Paper.liSprinklr Marketing
Top Pros
Top Cons

No answers on this topic

Features
Paper.liSprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
Paper.li
10.0
1 Ratings
21% above category average
Sprinklr Marketing
7.0
6 Ratings
14% below category average
Ideation10.01 Ratings5.03 Ratings
Approval workflows00 Ratings5.14 Ratings
Content collaboration00 Ratings8.25 Ratings
Content calendar00 Ratings9.65 Ratings
Network for content licensing/production00 Ratings7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Paper.li
8.6
1 Ratings
6% above category average
Sprinklr Marketing
8.0
6 Ratings
1% below category average
Content hub10.01 Ratings9.14 Ratings
Embedded CTAs4.01 Ratings9.12 Ratings
Content distribution10.01 Ratings7.36 Ratings
Content promotion9.01 Ratings8.15 Ratings
Content automation10.01 Ratings9.14 Ratings
Forms / Gated content00 Ratings5.52 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Paper.li
8.0
1 Ratings
2% above category average
Sprinklr Marketing
8.5
7 Ratings
8% above category average
Campaign optimization dashboard8.01 Ratings7.75 Ratings
Audience profiling and targeting00 Ratings8.17 Ratings
Closed-loop tracking and reporting00 Ratings8.56 Ratings
Content performance analytics00 Ratings9.67 Ratings
Competitive analytics00 Ratings8.56 Ratings
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Paper.liSprinklr Marketing
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User Ratings
Paper.liSprinklr Marketing
Likelihood to Recommend
10.0
(1 ratings)
7.0
(16 ratings)
Support Rating
-
(0 ratings)
8.0
(16 ratings)
User Testimonials
Paper.liSprinklr Marketing
Likelihood to Recommend
Paper.li
You don't have a bandwidth to come up with new fresh content daily for Twitter but want to keep the account active.
Read full review
Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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Pros
Paper.li
  • Adds visibility to your account - set the criteria up and have the ejournal run automatically sending out tweets daily that tag other industry handles and hashtags. By doing so you will keep your account active with minimal time investment.
  • Pose as a thought leader by sharing relevant content and industry news and get more Twitter followers
  • Get free traffic to your pages by expanding on your company or service in the bio section and linking back
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Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
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Cons
Paper.li
  • Lots of great features are no longer there
Read full review
Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
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Support Rating
Paper.li
No answers on this topic
Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
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Alternatives Considered
Paper.li
I have tried Scoop.it but it's not really an alternative. I'm not aware of any other products similar to Paper.li
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Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
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Return on Investment
Paper.li
No answers on this topic
Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
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ScreenShots