Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Salesforce Marketing Cloud
Editions & Modules
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Salesforce Marketing Cloud
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Marketing Cloud
Considered Both Products
Salesforce Marketing Cloud
Chose Salesforce Marketing Cloud
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared …
Chose Salesforce Marketing Cloud
Hubspot is more user friendly, more intuitive, and has functionality built in from the start that allows you to get things off the ground faster than SFMC. I use SFMC because that is the current platform at my employer.
Chose Salesforce Marketing Cloud
Mailchimp is great for simple email use. It's straightforward and great for beginners in the email space. It does not offer nearly as much in the way of complexity as Salesforce Marketing Cloud does, so is limited with what it can do. Salesforce Marketing Cloud is much more …
Chose Salesforce Marketing Cloud
It has more features and a fuller capacity for all things marketing. Pardot was clunky and lacked a good email builder. It wasn't my choice to select this software, but I see its value, and the team has benefitted from it. We hope they continue to improve functionality and …
Chose Salesforce Marketing Cloud
Salesforce Marketing Cloud is a more comprehensive product than HubSpot Marketing Cloud. It integrates better with multiple channels, is a powerful audience builder, and is an efficient AI. However, Salesforce Marketing Cloud is also more expensive and requires Salesforce.com …
Chose Salesforce Marketing Cloud
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign …
Chose Salesforce Marketing Cloud
Not to sound like I am completely against Salesforce Marketing Cloud, I believe HubSpot has worked alot on their marketing platform to simplify the interface along with keeping the rich functions a marketing platform would want. Campaign monitor is a bit more basic, but perfect …
Chose Salesforce Marketing Cloud
My previous organization used Pardot and also Mailchimp. Salesforce Marketing Cloud is more powerful than both of those tools and integrates more deeply with Salesforce CRM.
Chose Salesforce Marketing Cloud
Overall, 80 percent of the features and boiler plate and standard across all these tools. Salesforce leads in integrations and global scalability. But lacks in User interface and ease of use.

Chose Salesforce Marketing Cloud
Salesforce Marketing Cloud is superior to other marketing platforms I have used in the past.
Chose Salesforce Marketing Cloud
Salesforce Marketing Cloud offers many opportunities for personalization and supports big data integration. It features powerful tools like SQL for data and AMPscript for email creation. If someone wants to master the platform, it might require some initial learning, which I …
Chose Salesforce Marketing Cloud
We use these both in conjunction together now rather than rivals as the data that can be held in both does differ slightly and one platform email maker is slightly better so we do a lot of the creative in one platform and then have it link in and have all the data flow into the …
Chose Salesforce Marketing Cloud
I used other tools and Salesforce MArketing Cloud is the tool I find the easiest to use, and its interface helps me the most to achieve what I need.
Chose Salesforce Marketing Cloud
Salesforce Marketing Cloud is intuitive and does what it needs to do. The functions are easy to find, and the automation options work smoothly. You find an intuitive workspace in both HubSpot and Marketo Engage, and the options in these programs look similar to Salesforce Sales …
Chose Salesforce Marketing Cloud
Pardot has a tighter integration with Salesforce CRM compared to Marketo. This allows for more seamless data transfer. MCAE has a slightly more user-friendly interface compared to Marketo, which can make it easier for non-technical users to navigate. From the cost perspective, …
Chose Salesforce Marketing Cloud
Both products have a very similar approach on the Engagment part. At least at the time we used Hootsuite, it didn't had integration with Instagram, so that was a big win when we changed to Social Studio. Also, the automation tools of Social Studio were a great diferential in …
Chose Salesforce Marketing Cloud
Not sure; haven't compared to other competitors.
Chose Salesforce Marketing Cloud
Salesforce is faster and has better and more logical visualisation. Salesforce is evolving and has more relevant products from one vendor. Salesforce proved its course to AI supported user activity. AI module exists in Salesforce Marketing Cloud Interaction Studio, sure will …
Chose Salesforce Marketing Cloud
The breadth of the services and features Salesforce Marketing Cloud Interaction Studio offers stacks up against its competitors and makes it an ideal choice. The future scope of Salesforce Marketing Cloud Interaction Studio is more impressive than its alternatives and the past …
Chose Salesforce Marketing Cloud
The two product are pretty similar in their functionality. If you already use salesforce products, the interaction studio is a little easier to adapt. You also don't need to maintain an integration like you would with Marketo Engage. I also feel like the interaction studio was …
Chose Salesforce Marketing Cloud
None were evaluated, we use many Salesforce as core to our CRM and use many products, it is blind yes to us.
Chose Salesforce Marketing Cloud
They were all similar. I liked Salesforce for the ease and. the different offerings compared to its competitors. The data is much cleaner and concise to use.
Chose Salesforce Marketing Cloud
We find lots of challenges while using Pipedrive such as 1. Integrating with other software is not really good. 2. Data export feature is very confusing. 3. UI is not at all user-friendly. 4. Mobile applications have lots of bugs. 5. Salesforce is really good with respect to …
Top Pros
Top Cons
Features
Salesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Salesforce Marketing Cloud
7.9
158 Ratings
2% above category average
WYSIWYG email editor8.1110 Ratings
Dynamic content8.1140 Ratings
Ability to test dynamic content7.7100 Ratings
Landing pages7.5108 Ratings
A/B testing8.4139 Ratings
Mobile optimization7.598 Ratings
Email deliverability reporting8.3119 Ratings
List management7.5116 Ratings
Triggered drip sequences8.184 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Salesforce Marketing Cloud
7.6
112 Ratings
1% below category average
Lead nurturing automation7.7100 Ratings
Lead scoring and grading7.3100 Ratings
Data quality management7.6104 Ratings
Automated sales alerts and tasks7.792 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Salesforce Marketing Cloud
7.9
103 Ratings
4% above category average
Calendaring7.993 Ratings
Event/webinar marketing7.987 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Salesforce Marketing Cloud
6.8
80 Ratings
10% below category average
Social sharing and campaigns7.276 Ratings
Social profile integration6.432 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Salesforce Marketing Cloud
7.6
112 Ratings
1% above category average
Dashboards7.6107 Ratings
Standard reports7.8111 Ratings
Custom reports7.488 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce Marketing Cloud
7.6
112 Ratings
0% above category average
API7.681 Ratings
Role-based workflow & approvals8.278 Ratings
Customizability7.399 Ratings
Integration with Salesforce.com8.7101 Ratings
Integration with Microsoft Dynamics CRM7.88 Ratings
Integration with SugarCRM6.77 Ratings
Third-party software integrations7.314 Ratings
Best Alternatives
Salesforce Marketing Cloud
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternatives
User Ratings
Salesforce Marketing Cloud
Likelihood to Recommend
8.0
(316 ratings)
Likelihood to Renew
9.6
(112 ratings)
Usability
6.3
(35 ratings)
Availability
10.0
(11 ratings)
Performance
9.6
(9 ratings)
Support Rating
4.0
(35 ratings)
In-Person Training
5.0
(4 ratings)
Online Training
8.1
(7 ratings)
Implementation Rating
3.0
(17 ratings)
Ease of integration
7.0
(2 ratings)
Product Scalability
7.9
(24 ratings)
Vendor post-sale
8.0
(2 ratings)
Vendor pre-sale
10.0
(2 ratings)
User Testimonials
Salesforce Marketing Cloud
Likelihood to Recommend
Salesforce
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Read full review
Pros
Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
Read full review
Cons
Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
Read full review
Likelihood to Renew
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review
Usability
Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Read full review
Reliability and Availability
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Read full review
Performance
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Read full review
Support Rating
Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Read full review
In-Person Training
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Read full review
Online Training
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review
Implementation Rating
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Read full review
Alternatives Considered
Salesforce
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
Read full review
Scalability
Salesforce
Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
Read full review
Return on Investment
Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
Read full review
ScreenShots

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.