Picreel vs. UserTesting

Onboarding and success managers are available only in some plans. I hope they offer a successful manager on every plan in the future.

UserTesting solves the problem of recruitment. Thanks to UserTesting I can recruit participants from different countries around the world with the characteristics I need. Recruitment is a very difficult process for a small research team and I sometimes still struggle with that; for example, when recruiting minors for research. But not having to do the whole recruitment and reward process is a huge benefit.

Incentivized

• The A/B testing feature is a godsend.
• It has helped me determine what popup designs and copy work better to get results.
• The huge number of templates sorted in various categories helps create amazing popups quickly.

• Taking notes with video clips. I can take notes while I am watching a session and I can create clips of UX issues or bugs occurring. This really helps when I share them with other teams.
• Exporting all your notes. I analyze all usability tests by exporting my notes from UserTesting. I wish I could bulk export multiple tests though.
• Setting up demographics. This helps me reach out to users who are similar to our audience.
• Setting up screeners. Some studies require specific audiences (using a specific tool etc.), by setting screeners I can make sure I reached the correct audience.

Incentivized

• A/B testing is good but the analytics and comparison feature when we A/B test the popups to check the campaign results need improvements.
• As an e-commerce owner, leads are everything for our marketers to run campaigns and boost conversions. Picreel proved to be a great lead generation tool as we targeted website visitors with interactive pop ups at the right time. This helped us in reducing cart abandonment rates and we also witnessed an increase in our newsletter subscribers.

• Comparative tests on mobile devices is a major issue. Users find it very difficult to user test a comparative test where they are asked to compare two experiences.
• Users sometimes hurry on to complete the tests.
• Reusing a saved templated is sometimes tricky and qualifying questions are not saved properly.

Incentivized

I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.

Incentivized

The video review interface is user-friendly and makes it easy to navigate between different test responses. This helps us quickly analyze and understand the feedback we receive from users.

UserTesting's platform is straightforward and intuitive to use when setting up tests. We can easily select the type of test we want to conduct, define our objectives and criteria, and invite participants to take the test.

Incentivized

Never encountered any problems

Incentivized

Perfectly fine. Never had any problems.

Incentivized

The support team at UserTesting is super helpful, responsive, and overall respectful and nice. They respond to your chat requests very quickly if you need immediate support within the tool, where time is of the essence. If you need support via email, they are quick and responsive there too. They are also very nice and helpful

Incentivized

From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.

Incentivized

Picreel is working fine for me as it is but could include the scope for a more detailed self-help guide or FAQ section. This would reduce my need to contact the customer service panel for issues that are slightly more complex.

Incentivized

UserTesting allows for a quicker recruiting process for our studies. Additionally, UserTesting has more unmoderated research features and capabilities. I think that their payment model is also easier than UserInterviews. We typically user UserTesting for reaching our hard to reach segments and recruiting prospective users not already within our product user population.

Incentivized

The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.

Incentivized

• A positive is it helps me to boost my conversion rate on the website.
• Needs to improve in dashboard

• Cost savings of over $100K as we dont involve our research vendors as much as we used to do in the past
• Better tested experience get out in the market quickly even when we don't have enough time available with our researchers; our designers who are well-trained on usertesting.com can test out quickly

Incentivized