Picreel vs. UserTesting

Onboarding and success managers are available only in some plans. I hope they offer a successful manager on every plan in the future.

It's the best for A/B tests or tests where you need a broad audience. If you don't need a real niche audience (that you should recruit then rather yourself), then you can rely on UserTesting. It's good because it's so quick, almost instant, it takes about 10 minutes on average before I can start reviewing and documenting sessions.

Incentivized

• The A/B testing feature is a godsend.
• It has helped me determine what popup designs and copy work better to get results.
• The huge number of templates sorted in various categories helps create amazing popups quickly.

• Taking notes with video clips. I can take notes while I am watching a session and I can create clips of UX issues or bugs occurring. This really helps when I share them with other teams.
• Exporting all your notes. I analyze all usability tests by exporting my notes from UserTesting. I wish I could bulk export multiple tests though.
• Setting up demographics. This helps me reach out to users who are similar to our audience.
• Setting up screeners. Some studies require specific audiences (using a specific tool etc.), by setting screeners I can make sure I reached the correct audience.

Incentivized

• A/B testing is good but the analytics and comparison feature when we A/B test the popups to check the campaign results need improvements.
• As an e-commerce owner, leads are everything for our marketers to run campaigns and boost conversions. Picreel proved to be a great lead generation tool as we targeted website visitors with interactive pop ups at the right time. This helped us in reducing cart abandonment rates and we also witnessed an increase in our newsletter subscribers.

• The organization of the work spaces/dashboards could use some work.
• I don't feel as supported as I used to from a customer success perspective. I used to have dedicated, go-to professionals to reach out to about my account who knew my project context, account history, etc. Recently we've been pushed into general support pools, and it doesn't feel like my account gets any personalized attention anymore.
• I would like to see a more refined experience for collaborators - the test plans I share with them are plain text/hard to read.
• Would be nice to be able to conduct focus groups using this tool.

Incentivized

I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.

Incentivized

User Testing is very easy to use. You first select the profile of your participants. This is as simple as checking on checkboxes and creating some questions to target the right market and user. You may also just send the tests to your own customers with a simple link. After selecting your audience, you just need to drag and drop the tasks and set them up. You're always guided throughout the process and if you're missing something, the user testing platform will let you know. Really simple stuff.

Incentivized

Never encountered any problems

Incentivized

Perfectly fine. Never had any problems.

Incentivized

Taking a long time

When we had issues or questions, it often took a long time to receive a response from the support team. This delayed our testing and caused frustration for our team.

Not helpful in our specific questions

When we did receive a response, it often did not fully address our specific questions or issues. This made it difficult to resolve problems or move forward with our testing.

Incentivized

From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.

Incentivized

Picreel is working fine for me as it is but could include the scope for a more detailed self-help guide or FAQ section. This would reduce my need to contact the customer service panel for issues that are slightly more complex.

Incentivized

UserTesting allows for a quicker recruiting process for our studies. Additionally, UserTesting has more unmoderated research features and capabilities. I think that their payment model is also easier than UserInterviews. We typically user UserTesting for reaching our hard to reach segments and recruiting prospective users not already within our product user population.

Incentivized

The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.

Incentivized

• A positive is it helps me to boost my conversion rate on the website.
• Needs to improve in dashboard

• Cost savings of over $100K as we dont involve our research vendors as much as we used to do in the past
• Better tested experience get out in the market quickly even when we don't have enough time available with our researchers; our designers who are well-trained on usertesting.com can test out quickly

Incentivized