Likelihood to Recommend
Onboarding and success managers are available only in some plans. I hope they offer a successful manager on every plan in the future.
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Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Read full review Pros The A/B testing feature is a godsend. It has helped me determine what popup designs and copy work better to get results. The huge number of templates sorted in various categories helps create amazing popups quickly. Read full review VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration. Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward. I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved. Read full review Cons A/B testing is good but the analytics and comparison feature when we A/B test the popups to check the campaign results need improvements. As an e-commerce owner, leads are everything for our marketers to run campaigns and boost conversions. Picreel proved to be a great lead generation tool as we targeted website visitors with interactive pop ups at the right time. This helped us in reducing cart abandonment rates and we also witnessed an increase in our newsletter subscribers. Read full review The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc). Read full review Likelihood to Renew
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Read full review Usability
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Read full review Reliability and Availability
I have not experienced an application error or unplanned outage with VWO.
Read full review Performance
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Read full review Support Rating
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Read full review Online Training
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Read full review Implementation Rating
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Read full review Alternatives Considered
Picreel is working fine for me as it is but could include the scope for a more detailed self-help guide or FAQ section. This would reduce my need to contact the customer service panel for issues that are slightly more complex.
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when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use
for certain features that VWO offers, but which I think function better in
. I for instance prefer the
heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like
recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Read full review Scalability
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Read full review Return on Investment A positive is it helps me to boost my conversion rate on the website. Needs to improve in dashboard Read full review The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so Read full review ScreenShots