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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PLANOLY

    Score7.5 out of 10
    N/APLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.

    $16

    per month

    Sysomos, now part of Meltwater

    Score9.5 out of 10
    N/ASysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

    $1,000

    per month

    Pricing
    PLANOLYSysomos, now part of Meltwater
    Editions & Modules
    Social Planner Starter
    $16
    per month up to 1 user
    Creator Pro
    $20
    per month
    Social Planner Growth
    $28
    per month up to 3 users
    Social Planner Pro
    $43
    per month up to 6 users
    Creator Pro Plus
    $54
    per month
    Sysomos
    $1,000.00
    per month
    Offerings
    Pricing Offerings
    PLANOLYSysomos, now part of Meltwater
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount offered for annual billing.—
    More Pricing Information
    Features
    PLANOLYSysomos, now part of Meltwater
    Listening/monitoring
    Comparison of Listening/monitoring features of PLANOLY and Sysomos, now part of Meltwater
    Feature
    PLANOLY
    10.0
    1 Ratings
    27% above category average
    Sysomos, now part of Meltwater
    -
    Ratings
    Boolean keyword searches10.01 Ratings00 Ratings
    Sentiment analysis10.01 Ratings00 Ratings
    Broad channel coverage10.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of PLANOLY and Sysomos, now part of Meltwater
    Feature
    PLANOLY
    10.0
    2 Ratings
    20% above category average
    Sysomos, now part of Meltwater
    -
    Ratings
    Content planning and scheduling10.02 Ratings00 Ratings
    Audience targeting10.01 Ratings00 Ratings
    Content optimization10.01 Ratings00 Ratings
    Workflow management10.01 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of PLANOLY and Sysomos, now part of Meltwater
    Feature
    PLANOLY
    8.0
    2 Ratings
    2% below category average
    Sysomos, now part of Meltwater
    -
    Ratings
    Automated routing and prioritization10.01 Ratings00 Ratings
    Customer interaction histories7.12 Ratings00 Ratings
    Bulk actions7.12 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of PLANOLY and Sysomos, now part of Meltwater
    Feature
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Sysomos, now part of Meltwater
    -
    Ratings
    Lead generation7.01 Ratings00 Ratings
    Content marketing7.12 Ratings00 Ratings
    Paid media management10.01 Ratings00 Ratings
    Campaigns and promotions8.02 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of PLANOLY and Sysomos, now part of Meltwater
    Feature
    PLANOLY
    10.0
    2 Ratings
    18% above category average
    Sysomos, now part of Meltwater
    -
    Ratings
    Twitter10.01 Ratings00 Ratings
    Facebook10.02 Ratings00 Ratings
    LinkedIn10.01 Ratings00 Ratings
    Instagram10.02 Ratings00 Ratings
    Pinterest10.02 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of PLANOLY and Sysomos, now part of Meltwater
    Feature
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Sysomos, now part of Meltwater
    -
    Ratings
    Campaign success analytics8.02 Ratings00 Ratings
    Real-time tracking8.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of PLANOLY and Sysomos, now part of Meltwater
    Feature
    PLANOLY
    9.0
    2 Ratings
    13% above category average
    Sysomos, now part of Meltwater
    -
    Ratings
    Role-based user permissions & privileges10.01 Ratings00 Ratings
    Mobile access8.02 Ratings00 Ratings
    Best Alternatives
    PLANOLYSysomos, now part of Meltwater
    Small Businesses
    Sendible
    Score7.2 out of 10
    Mention
    Score8 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Mention
    Score8 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Social Suite by Reputation.com
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PLANOLYSysomos, now part of Meltwater
    Likelihood to Recommend
    8.0
    (2 ratings)
    7.0
    (46 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.8
    (28 ratings)
    Usability
    9.0
    (2 ratings)
    9.0
    (6 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (5 ratings)
    Support Rating
    10.0
    (1 ratings)
    2.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    9.6
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (8 ratings)
    User Testimonials
    PLANOLYSysomos, now part of Meltwater
    Likelihood to Recommend
    PLANOLY
    Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
    Incentivized
    Read full review
    Discontinued Products
    Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
    Incentivized
    Read full review
    Pros
    PLANOLY
    • Grid view
    • AI Caption generator
    • Auto post feature
    Incentivized
    Read full review
    Discontinued Products
    • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
    • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
    • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
    Incentivized
    Read full review
    Cons
    PLANOLY
    • overall not very many points I would add for improvement
    Incentivized
    Read full review
    Discontinued Products
    • It does not provide a visual for volume over time.
    • The visuals aren't excellent, and would require an export to create better looking graphics.
    • The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
    Incentivized
    Read full review
    Likelihood to Renew
    PLANOLY
    No answers on this topic
    Discontinued Products
    There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
    Read full review
    Usability
    PLANOLY
    PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
    Incentivized
    Read full review
    Discontinued Products
    The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
    Read full review
    Reliability and Availability
    PLANOLY
    No answers on this topic
    Discontinued Products
    Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
    Read full review
    Performance
    PLANOLY
    No answers on this topic
    Discontinued Products
    This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
    Read full review
    Support Rating
    PLANOLY
    The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
    Incentivized
    Read full review
    Discontinued Products
    Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
    Incentivized
    Read full review
    Online Training
    PLANOLY
    No answers on this topic
    Discontinued Products
    We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
    Read full review
    Implementation Rating
    PLANOLY
    No answers on this topic
    Discontinued Products
    Implementation was so easy I dont even remember it!
    Incentivized
    Read full review
    Alternatives Considered
    PLANOLY
    I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
    Incentivized
    Read full review
    Discontinued Products
    We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though
    Incentivized
    Read full review
    Return on Investment
    PLANOLY
    • It allowed us to engage with potential customers for clients in an easy way
    • Our follower count went up by a steady 100 followers per week
    • Our numbers for viewers on videos and IG Lives doubled
    Incentivized
    Read full review
    Discontinued Products
    • Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
    • We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
    • Competition tracking was never easier
    Incentivized
    Read full review
    ScreenShots

    Sysomos, now part of Meltwater Screenshots

    Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.Screenshot of FAN MODERATION: Sysomos Expion makes it easy to know who to speak to, when to engage in conversation and can even be integrated with customer care centers.Screenshot of PUBLISH: Easily plan, schedule and publish content from a simple drag-and-drop calendar with workflow that’s easy to track and review.Screenshot of OPTIMIZE PAID ADS: Optimize paid ads with smarter analytics and trending triggers so you can better understand how organic and paid content are working together.Screenshot of DYNAMIC DASHBOARDS: Powerful marketing analytics shows that it’s not just about creating a report or crunching some numbers - but about telling a story.  You’ll discover patterns, breakouts, and trends in real time to capitalize on opportunities.