Sysomos MAPs your way to quick insighthttps://www.trustradius.com/social-media-monitoringSysomos MAPUnspecified7.7421012016-04-14T19:17:31.633Z
April 14, 2016
Sysomos MAPs your way to quick insight
Score 8 out of 101
Overall Satisfaction with Sysomos MAP
We use Sysomos MAP as a way to get quick insights and numbers for a broad overview of a topic or issue. It can give ideas for volume and what potential irrelevancies may come in without going through a full set up of a monitoring project. It can also provide really good insights on influencer and interrelated communities identification, if that is something that is of use to the client. The tool is used primarily for desk research.
- Influencer and communities identification is definitely a strong suit for the tool.
- Quick analytics.
- Historical data back a year.
- It does not provide a visual for volume over time.
- The visuals aren't excellent, and would require an export to create better looking graphics.
- The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
- it is relatively pricey for what it is, which is a quick insights tool
- it does save the time of the user as far as needing no complex set-up or continuous monitoring
I would select Sysomos over Crimson, NetBase, or Zignal, as it is cheaper and quicker than any of these. But if I were to look for something more long-term or ongoing, I would select Talkwalker. Sysomos MAP is intended for something brief and a high-level overview. It's easy to use but doesn't allow for something more complicated.
Researchers that work in support of the overall business. They conduct desk research and create reports based on the needs of the client. It is also used by the client and project managers to get quick information on what is going on with the industry or client in an overall way.
It has a really broad range of capabilities, but it doesn't present at the out-set that you're pulling a sample of the coverage rather than the full firehose. The limitations on the search bar make it difficult to exclude certain things in order to avoid spam. It does have access to certain Asian outlets and social networks I've not seen on any other tool, which is very impressive.
Sysomos does allow for searches to be saved and shared among users, which is extremely useful when two or more searches are sharing the task of developing a report. The analytics overall are pretty basic, but Sysomos really shines when it comes to influencer identification and communities analysis. It also has the full firehose of Tumblr, allowing you to see how a post spread across the network.
The strength is definitely in the ability to develop ad-hoc analysis. It is quick and easy to use, with the Boolean being very forgiving of someone who may not have a full understanding of how to search both news and social sources. Exporting mentions can be a pain, but developing a report off of a specific set of analytics is relatively simple.
It is well suited to quick turn projects that require very little as far as specific data is concerned. If you're trying to dig into the mentions to garner insights, it can be difficult to view things and find the most relevant content. But if you're looking for broad overviews leveraging big data insights, it is excellent.