Sysomos MAPs your way to quick insight
Overall Satisfaction with Sysomos MAP
We use Sysomos MAP as a way to get quick insights and numbers for a broad overview of a topic or issue. It can give ideas for volume and what potential irrelevancies may come in without going through a full set up of a monitoring project. It can also provide really good insights on influencer and interrelated communities identification, if that is something that is of use to the client. The tool is used primarily for desk research.
Pros
- Influencer and communities identification is definitely a strong suit for the tool.
- Quick analytics.
- Historical data back a year.
Cons
- It does not provide a visual for volume over time.
- The visuals aren't excellent, and would require an export to create better looking graphics.
- The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
- it is relatively pricey for what it is, which is a quick insights tool
- it does save the time of the user as far as needing no complex set-up or continuous monitoring
I would select Sysomos over Crimson, NetBase, or Zignal, as it is cheaper and quicker than any of these. But if I were to look for something more long-term or ongoing, I would select Talkwalker. Sysomos MAP is intended for something brief and a high-level overview. It's easy to use but doesn't allow for something more complicated.
Using Sysomos MAP
Researchers that work in support of the overall business. They conduct desk research and create reports based on the needs of the client. It is also used by the client and project managers to get quick information on what is going on with the industry or client in an overall way.
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