PLANOLY vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PLANOLY
Score 8.0 out of 10
N/A
PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
$16
per month
Tailwind
Score 5.5 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
PLANOLYTailwind
Editions & Modules
Social Planner Starter
$16
per month up to 1 user
Creator Pro
$20
per month
Social Planner Growth
$28
per month up to 3 users
Social Planner Pro
$43
per month up to 6 users
Creator Pro Plus
$54
per month
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
PLANOLYTailwind
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount offered for annual billing.
More Pricing Information
Community Pulse
PLANOLYTailwind
Features
PLANOLYTailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
PLANOLY
10.0
1 Ratings
27% above category average
Tailwind
9.2
4 Ratings
19% above category average
Boolean keyword searches10.01 Ratings9.52 Ratings
Sentiment analysis10.01 Ratings8.94 Ratings
Broad channel coverage10.01 Ratings9.44 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
PLANOLY
10.0
2 Ratings
21% above category average
Tailwind
4.0
12 Ratings
67% below category average
Content planning and scheduling10.02 Ratings5.012 Ratings
Audience targeting10.01 Ratings3.39 Ratings
Content optimization10.01 Ratings3.312 Ratings
Workflow management10.01 Ratings4.410 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
PLANOLY
8.1
2 Ratings
0% above category average
Tailwind
4.8
10 Ratings
51% below category average
Automated routing and prioritization10.01 Ratings5.08 Ratings
Customer interaction histories7.12 Ratings4.45 Ratings
Bulk actions7.12 Ratings5.08 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
PLANOLY
8.1
2 Ratings
5% above category average
Tailwind
7.5
8 Ratings
3% below category average
Lead generation7.01 Ratings5.07 Ratings
Content marketing7.12 Ratings5.08 Ratings
Paid media management10.01 Ratings10.05 Ratings
Campaigns and promotions8.12 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
PLANOLY
10.0
2 Ratings
18% above category average
Tailwind
3.5
12 Ratings
82% below category average
Twitter10.01 Ratings00 Ratings
Facebook10.02 Ratings1.01 Ratings
LinkedIn10.01 Ratings00 Ratings
Instagram10.02 Ratings3.88 Ratings
Pinterest10.02 Ratings5.512 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
PLANOLY
8.1
2 Ratings
5% above category average
Tailwind
7.0
10 Ratings
10% below category average
Campaign success analytics8.12 Ratings4.49 Ratings
Real-time tracking8.12 Ratings7.08 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
PLANOLY
9.0
2 Ratings
13% above category average
Tailwind
3.0
8 Ratings
90% below category average
Role-based user permissions & privileges10.01 Ratings1.07 Ratings
Mobile access8.12 Ratings5.17 Ratings
Best Alternatives
PLANOLYTailwind
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PLANOLYTailwind
Likelihood to Recommend
8.1
(2 ratings)
4.8
(13 ratings)
Usability
9.0
(2 ratings)
5.0
(3 ratings)
Support Rating
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
PLANOLYTailwind
Likelihood to Recommend
PLANOLY
Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
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Tailwind
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
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Pros
PLANOLY
  • Grid view
  • AI Caption generator
  • Auto post feature
Read full review
Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
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Cons
PLANOLY
  • overall not very many points I would add for improvement
Read full review
Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
Read full review
Usability
PLANOLY
PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
Read full review
Tailwind
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
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Support Rating
PLANOLY
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
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Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
PLANOLY
I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
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Tailwind
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
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Return on Investment
PLANOLY
  • It allowed us to engage with potential customers for clients in an easy way
  • Our follower count went up by a steady 100 followers per week
  • Our numbers for viewers on videos and IG Lives doubled
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Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
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ScreenShots