PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
$16
per month
VerticalResponse
Score10 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
PLANOLY
VerticalResponse
Editions & Modules
Social Planner Starter
$16
per month up to 1 user
Creator Pro
$20
per month
Social Planner Growth
$28
per month up to 3 users
Social Planner Pro
$43
per month up to 6 users
Creator Pro Plus
$54
per month
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
PLANOLY
VerticalResponse
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount offered for annual billing.
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More Pricing Information
Features
PLANOLY
VerticalResponse
Listening/monitoring
Comparison of Listening/monitoring features of PLANOLY and VerticalResponse
Feature
PLANOLY
10.0
1 Ratings
27% above category average
VerticalResponse
-
Ratings
Boolean keyword searches
10.01 Ratings
00 Ratings
Sentiment analysis
10.01 Ratings
00 Ratings
Broad channel coverage
10.01 Ratings
00 Ratings
Publishing
Comparison of Publishing features of PLANOLY and VerticalResponse
Feature
PLANOLY
10.0
2 Ratings
20% above category average
VerticalResponse
-
Ratings
Content planning and scheduling
10.02 Ratings
00 Ratings
Audience targeting
10.01 Ratings
00 Ratings
Content optimization
10.01 Ratings
00 Ratings
Workflow management
10.01 Ratings
00 Ratings
Engagement
Comparison of Engagement features of PLANOLY and VerticalResponse
Feature
PLANOLY
8.0
2 Ratings
2% below category average
VerticalResponse
-
Ratings
Automated routing and prioritization
10.01 Ratings
00 Ratings
Customer interaction histories
7.12 Ratings
00 Ratings
Bulk actions
7.12 Ratings
00 Ratings
Marketing
Comparison of Marketing features of PLANOLY and VerticalResponse
Feature
PLANOLY
8.0
2 Ratings
3% above category average
VerticalResponse
-
Ratings
Lead generation
7.01 Ratings
00 Ratings
Content marketing
7.12 Ratings
00 Ratings
Paid media management
10.01 Ratings
00 Ratings
Campaigns and promotions
8.02 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of PLANOLY and VerticalResponse
Feature
PLANOLY
10.0
2 Ratings
18% above category average
VerticalResponse
-
Ratings
Twitter
10.01 Ratings
00 Ratings
Facebook
10.02 Ratings
00 Ratings
LinkedIn
10.01 Ratings
00 Ratings
Instagram
10.02 Ratings
00 Ratings
Pinterest
10.02 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of PLANOLY and VerticalResponse
Feature
PLANOLY
8.0
2 Ratings
3% above category average
VerticalResponse
-
Ratings
Campaign success analytics
8.02 Ratings
00 Ratings
Real-time tracking
8.02 Ratings
00 Ratings
Account management
Comparison of Account management features of PLANOLY and VerticalResponse
Feature
PLANOLY
9.0
2 Ratings
13% above category average
VerticalResponse
-
Ratings
Role-based user permissions & privileges
10.01 Ratings
00 Ratings
Mobile access
8.02 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of PLANOLY and VerticalResponse
Feature
PLANOLY
-
Ratings
VerticalResponse
9.9
8 Ratings
21% above category average
WYSIWYG email editor
00 Ratings
10.07 Ratings
Dynamic content
00 Ratings
10.05 Ratings
Ability to test dynamic content
00 Ratings
10.04 Ratings
Landing pages
00 Ratings
10.04 Ratings
A/B testing
00 Ratings
10.05 Ratings
Mobile optimization
00 Ratings
10.05 Ratings
Email deliverability reporting
00 Ratings
10.08 Ratings
List management
00 Ratings
10.08 Ratings
Triggered drip sequences
00 Ratings
9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of PLANOLY and VerticalResponse
Feature
PLANOLY
-
Ratings
VerticalResponse
10.0
9 Ratings
27% above category average
Dashboards
00 Ratings
10.09 Ratings
Standard reports
00 Ratings
10.09 Ratings
Custom reports
00 Ratings
10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of PLANOLY and VerticalResponse
Feature
PLANOLY
-
Ratings
VerticalResponse
10.0
1 Ratings
20% above category average
URL Validation
00 Ratings
10.01 Ratings
Link Tracking
00 Ratings
10.01 Ratings
Image Validation
00 Ratings
10.01 Ratings
Inbox Display
00 Ratings
10.01 Ratings
Email Accessibility Tools
00 Ratings
10.01 Ratings
Spelling and Grammar Check
00 Ratings
10.01 Ratings
Spam Testing
00 Ratings
10.01 Ratings
Email Previews
00 Ratings
10.01 Ratings
Best Alternatives
PLANOLY
VerticalResponse
Small Businesses
Sendible
Score7.2 out of 10
Mad Mimi
Score10 out of 10
Medium-sized Companies
Emplifi
Score8.9 out of 10
Campaign Monitor by Marigold
Score9 out of 10
Enterprises
Salesforce Marketing Cloud Social Studio (discontinued)
Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
The dashboard is functional and easy to find when you need with a quick search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info