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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PRunderground.com

    Score2 out of 10
    Small Businesses (1-50 employees)
    PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

    $74.99

    Per press release distribution

    WordStream

    Score6.9 out of 10
    N/AWordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
    Pricing
    PRunderground.comWordStream
    Editions & Modules
    BAsic
    $74.99
    Per press release distribution
    US National
    $419.99
    Per press release distribution
    No answers on this topic
    Offerings
    Pricing Offerings
    PRunderground.comWordStream
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    PRunderground.comWordStream
    Considered Both Products
    PRUnderground
    No answer on this topic
    Gannett
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Best Alternatives
    PRunderground.comWordStream
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Google Ads
    Score8.4 out of 10
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    Acquisio
    Score9 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PRunderground.comWordStream
    Likelihood to Recommend
    2.0
    (7 ratings)
    9.1
    (23 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (3 ratings)
    Support Rating
    9.1
    (1 ratings)
    9.6
    (5 ratings)
    User Testimonials
    PRunderground.comWordStream
    Likelihood to Recommend
    PRUnderground
    PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune.
    Read full review
    Gannett
    Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
    Incentivized
    Read full review
    Pros
    PRUnderground
    • PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
    • PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
    • PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.
    Read full review
    Gannett
    • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
    • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
    • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
    Incentivized
    Read full review
    Cons
    PRUnderground
    • PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.
    Incentivized
    Read full review
    Gannett
    • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
    • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
    • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
    Incentivized
    Read full review
    Likelihood to Renew
    PRUnderground
    No answers on this topic
    Gannett
    Affordable, useful, informative, easy to use, continually updating and staying current
    Incentivized
    Read full review
    Support Rating
    PRUnderground
    They go beyond what is expected and resolve issues quickly.
    Read full review
    Gannett
    I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
    Incentivized
    Read full review
    Alternatives Considered
    PRUnderground
    EIN Newswire PR Newswire All super expensive options that have very little traction in the overall market this day and age, spending more on releases is a bad investment
    Read full review
    Gannett
    WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
    Incentivized
    Read full review
    Return on Investment
    PRUnderground
    • We are a training company and the press releases have increased enrollments in our classes.
    • They have increased our website traffic.
    Read full review
    Gannett
    • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
    • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
    • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
    Read full review
    ScreenShots

    PRunderground.com Screenshots

    Screenshot of TV website distribution outletsScreenshot of Sample Report Cover