PRgloo vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PRgloo
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
A media relations platform that aims to combine easy to use tools with exceptional analysis. The Response Desk provides a centralized set of tools for managing conversations and building lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Its Content Hub is a described by the vendor as a simple, powerful content management…N/A
Sprinklr Marketing
Score 7.2 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
PRglooSprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PRglooSprinklr Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$2,500 Per platform per annual renewalNo setup fee
Additional Details
More Pricing Information
Features
PRglooSprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
PRgloo
-
Ratings
Sprinklr Marketing
7.0
6 Ratings
14% below category average
Ideation00 Ratings5.03 Ratings
Approval workflows00 Ratings5.04 Ratings
Content collaboration00 Ratings8.25 Ratings
Content calendar00 Ratings9.65 Ratings
Network for content licensing/production00 Ratings7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
PRgloo
-
Ratings
Sprinklr Marketing
8.0
6 Ratings
1% below category average
Content hub00 Ratings9.14 Ratings
Forms / Gated content00 Ratings5.52 Ratings
Embedded CTAs00 Ratings9.12 Ratings
Content distribution00 Ratings7.36 Ratings
Content promotion00 Ratings8.15 Ratings
Content automation00 Ratings9.14 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
PRgloo
-
Ratings
Sprinklr Marketing
8.5
7 Ratings
8% above category average
Audience profiling and targeting00 Ratings8.17 Ratings
Closed-loop tracking and reporting00 Ratings8.56 Ratings
Content performance analytics00 Ratings9.67 Ratings
Campaign optimization dashboard00 Ratings7.75 Ratings
Competitive analytics00 Ratings8.56 Ratings
Best Alternatives
PRglooSprinklr Marketing
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 7.2 out of 10
Vyond
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Score 8.7 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.2 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.2 out of 10
Vyond
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Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PRglooSprinklr Marketing
Likelihood to Recommend
10.0
(1 ratings)
7.0
(16 ratings)
Support Rating
-
(0 ratings)
8.0
(16 ratings)
User Testimonials
PRglooSprinklr Marketing
Likelihood to Recommend
PRgloo
We highly recommend PRgloo to all kinds of teams that require SEO results in a short amount of time, as many of the application-oriented features such as data filtering serve to streamline the work as much as possible. PRgloo is ideal for working in conjunction with online data Analytics management services, integrating with platforms such as Google Analytics.
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Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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Pros
PRgloo
  • PRgloo is a software optimized for the development of correct multimedia communication in groups, which is constantly maintained by highlighting its analysis mechanics at a visual level, which helps not only with error correction processes but also in the improvement of the team's organization facilities.
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Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
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Cons
PRgloo
  • The templates for working with newsletters are very poor and problematic at a technical level, leaving behind things like the application of attributes that help to filter them properly, and therefore making it difficult to see those of some operations in areas that require quick attention, especially when performing analysis manually.
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Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
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Support Rating
PRgloo
No answers on this topic
Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
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Alternatives Considered
PRgloo
No answers on this topic
Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
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Return on Investment
PRgloo
  • We recommend PRgloo to quickly achieve a guaranteed increase in profits, usually shortly after starting to implement the use of the service, because through it is not only easier to carry out time-saving analysis, but also to obtain more possibilities when interacting with audiences.
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Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
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ScreenShots

PRgloo Screenshots

Screenshot of Request a Demo