ProProfs Survey Maker vs. Qualaroo Insights

If you have many hours to spend on the phone or chat with customer service and want to save $100, ProProfs is your platform. For those with limited time to invest, it's worth spending a bit more to get quality service and functionality without a hassle.

It makes it easy to move from design to development. We collect highly targeted feedback without organizing a meeting to discuss every iteration, saving time and effort. The comments are open-ended and unorganized. But with survey Nudges, we can ask additional questions about design UI/UX.

• ProProfs is cheaper than its competitors.

• Qualaroo’s question engine connects fragmented data points spread across all the customer feedback gathered from varied sources.
• Qualaroo allows us to connect with our customers’ questions directly so that we can focus on the most important ones on priority.
• The insights we get from Qualaroo surveys help us prioritize which hypotheses to formally run as an experiment first, and which to implement straight away.

• [I feel] Customer service closes tickets without resolving the issues first....and there are a lot of issues.
• I paid for the upgraded version, but couldn't get the upgraded functionality without spending days on the phone, chat, and remote desktop with customer service.
• We paid for 500 responses/month, but the survey closed before we reached that number. We asked for a refund so we could pay for another month of advertising, but they ignored the request, instead giving us more days to use the platform (not sure how this was supposed to help).
• Every time you view the Welcome Page, the changes to font and formatting revert back to default and you must re-do them every time.
• The reports aren't what you expect. They are very limited. I expected Q1- 75% answered Yes, 25% No. Instead the reports are listed across columns in an Excel spreadsheet with every respondent's answer in the rows below. The stats are a bit better, but I don't think you can share them with others.
• Very limited functionality in the free or 1st upgrade. You need to go to premium and get on the phone with customer service to get basic functions that appear in Survey Monkey. {I think] their advertising is misleading.

• I wish the dashboard was a little more interactive so that you can do some deeper analysis - things like filtering out people who answered a certain way
• I wish the building of the survey "nudge" was easier and more visual - it's a bit clunky and hard to reorder questions.
• I wish there was a way to add more logic into questions, as you have to duplicate questions to get around this which can make the building process difficult

Incentivized

The micro-survey landscape is evolving very quickly and it seems like there is a new entrant almost every month. I'm generally happy with Qualaroo (we got what we expected) and I like the folks on the Qualaroo team (support is fast and friendly and rarely needed), but there haven't been real improvements to the platform in the last eight months. We will be re-assessing Qualaroo's features and price versus other competitors when our current contract is up.

They shouldn't have opened for public use before they figured out their tech glitches, functionality, how to report, billing issues, and customer service. [I feel] it's poorly run and creates hassle, negative ROI, and frustration for organizations using the platform. Unfortunately, needing to call or email ProProfs every week to get the platform to work is not a good service model.

We know the value of consumer feedback and believe that users actually want to be a part of the process. With Qualaroo, we have learnt that people like answering certain types of questions, especially if you ask them something about themselves — like what they want most and their motivations behind purchases — they can’t resist typing a response.

I've never experienced an outage where Qualaroo was unavailable. I don't think I've even gotten notices for scheduled down/maintenance time. The platform is always available.

Our developers complain that Qualaroo is just one of several similar site add-ons that slow down our site performance. I'm skeptical that Qualaroo has any measurable impact on our page load times, but don't have any hard evidence either way. The Qualaroo admin interface and reporting mechanisms are all quick and reliable.

The customer service is not well trained on the issues I've needed to call about. There doesn't seem to be good interaction cross-department at ProProfs and every time I talk to someone new, I have to re-explain the situation or they blame the situation on another department. They don't get quick results for the client.

I have only contacted customer support twice, and they have managed to solve my problem every time. There is a slight waiting time between the query and resolution, but other than that I don’t need to contact them time and again to understand things since their help section is sufficient most of the time.

Not available for the Pro edition.

Qualaroo doesn't offer full-blown online training, at least not that I've used or needed. The online help documentation is adequate and Qualaroo-sponsored webinars are informative.

Have your technical team set up the "Identify" feature right out of the gate - this is a "fire and forget" feature. Once it's set up, your data is much more valuable. Also, if there are very specific kinds of page targeting you might imagine doing, have a technical person set up and test at least 2-3 examples of using Qualaroo's regular expression features to achieve this targeting. With a couple good examples in place to work from, it becomes much easier to create your own regular expressions for custom targeting.

ProProfs feel like a garage start-up that didn't really figure out the functionality or customer service before they launched, while Survey Monkey is reputable and reliable. ProProfs has very limited reporting, but Survey Monkey is exactly what you expect with the basic package- analyzing percentages of each response. Survey Monkey is more customizable, even if you have to pay a bit more.

Qualaroo makes it very easy to launch a quick survey based on templates or custom questions with an intuitive user interface. It is also very flexible and can be easily integrated with AB testing thanks to the advanced options. Reports are getting better but analytics wise it's still not up to the refinement level of SurveyMonkey but it does beat the latter in terms of UI experience. When compared to SurveyGizmo, the flexibility on surveys is what stands out and how easy it is to create different survey flows.

Incentivized

Qualaroo's simplicity has its down sides when it comes to scaling. Managing multiple nudges across multiple domains, at least in the Pro edition, is challenging. The active nudges all appear as a single list on the admin home page, automatically grouped by domains. Archived nudges are on a separate tab. It would be helpful to have a folder system to organize nudges. Also, once you have multiple active nudges that are targeted to different sections of your site using regular expressions, it's difficult to keep track of what is appearing where. It's also difficult, if not impossible, to figure out where you may have competing nudges. And there's no ability to assign reporting or configuration access to other members of your team. The Pro edition has a single login, which must be shared if you have multiple staff who want to use Qualaroo.

• Negative ROI based on extra money spent on upgrading, losing days with the survey not being upgraded on time, losing money on external advertising when the survey closed early, and losing many work hours reaching out to customer service.

• Qualaroo has proven to be extremely useful when it comes to improving conversions.
• We deployed Qualaroo on our website to survey visitors and uncover their pain points about our landing page.
• Using the feedback, we made several critical changes to our page, including the visibility of the CTA button, information on the page, and the quality of pictures. Since the implementation, there has been a significant increase in conversions, and our visitors have been getting a lot more value from the landing page.