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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Publer

    Score9.5 out of 10
    N/APubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…

    $5

    per month per user

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    PublerSemrush
    Editions & Modules
    Professional
    $5
    per month per user
    Business
    $10
    per month per user
    Enterprise
    Custom Pricing
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    PublerSemrush
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsVAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.17% discount for annual pricing.
    More Pricing Information
    Features
    PublerSemrush
    Publishing
    Comparison of Publishing features of Publer and Semrush
    Feature
    Publer
    9.0
    73 Ratings
    10% above category average
    Semrush
    -
    Ratings
    Content planning and scheduling9.673 Ratings00 Ratings
    Content optimization8.769 Ratings00 Ratings
    Workflow management8.767 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Publer and Semrush
    Feature
    Publer
    8.4
    61 Ratings
    3% above category average
    Semrush
    -
    Ratings
    Automated routing and prioritization8.450 Ratings00 Ratings
    Bulk actions8.460 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Publer and Semrush
    Feature
    Publer
    9.4
    70 Ratings
    12% above category average
    Semrush
    -
    Ratings
    Twitter9.249 Ratings00 Ratings
    Facebook9.164 Ratings00 Ratings
    LinkedIn9.554 Ratings00 Ratings
    Google+9.729 Ratings00 Ratings
    Instagram9.465 Ratings00 Ratings
    Pinterest9.735 Ratings00 Ratings
    YouTube9.442 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Publer and Semrush
    Feature
    Publer
    8.0
    54 Ratings
    3% above category average
    Semrush
    -
    Ratings
    Campaign success analytics8.352 Ratings00 Ratings
    Competitor analysis7.743 Ratings00 Ratings
    Account management
    Comparison of Account management features of Publer and Semrush
    Feature
    Publer
    8.7
    57 Ratings
    9% above category average
    Semrush
    -
    Ratings
    Role-based user permissions & privileges8.651 Ratings00 Ratings
    Mobile access8.854 Ratings00 Ratings
    SEO
    Comparison of SEO features of Publer and Semrush
    Feature
    Publer
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis00 Ratings8.6154 Ratings
    Backlink management00 Ratings8.4147 Ratings
    SERP ranking tracking00 Ratings8.4150 Ratings
    Page grader00 Ratings7.9129 Ratings
    Competitive analysis00 Ratings8.5149 Ratings
    Site audit / diagnostics00 Ratings8.0150 Ratings
    Site recommendations00 Ratings7.7139 Ratings
    Task management00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Publer and Semrush
    Feature
    Publer
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO00 Ratings8.1128 Ratings
    Social SEO00 Ratings8.0106 Ratings
    Mobile SEO00 Ratings8.5113 Ratings
    Global SEO00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Publer and Semrush
    Feature
    Publer
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support00 Ratings8.1115 Ratings
    Integration with web analytics tools00 Ratings8.7119 Ratings
    Best Alternatives
    PublerSemrush
    Small Businesses
    Sendible
    Score7.2 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PublerSemrush
    Likelihood to Recommend
    9.5
    (74 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.1
    (3 ratings)
    Usability
    9.1
    (54 ratings)
    8.2
    (10 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Performance
    9.0
    (1 ratings)
    7.3
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    PublerSemrush
    Likelihood to Recommend
    Publer
    Where Publer is well suited: + Organisation of multiple social media accounts for when you have multiple brands + The integration of Google Maps makes it easy to organise multiple locations + Calendar with a nice overview makes it easy to see your social media planning for the following period of time Where it is less suited for: - Comparing competition and ideal posting time is quite a surplus in cost - No native Dutch version
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Publer
    • A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
    • Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
    • Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Publer
    • Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
    • The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
    • Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
    • I'd also love to see better integration with my personalized AI, trained on my business.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Publer
    I love the tool, is simple and useful
    Read full review
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Publer
    The menu is very clear. The big green button for adding a post makes it obvious where to post from. There are all the tools I might need for scheduling, and more. I gave a 9 instead of 10 because I find the "Explore" menu to be superfluous for the way I use Publer and feel it adds clutter to the experience. But honestly - I can just not go to that menu and it's fine.
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Publer
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Publer
    The pages do load very quick but in the the iPad form
    Read full review
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Publer
    Every time I have contacted Publer, I get answers right away
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Publer
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Publer
    In our opinion, Sendible is poorly designed and takes too many menus, clicks, opens and closes to perform a simple task. Their pricing structure changes suddenly with price increases and loss of seats. Socialbee was a contender but had restraints for a multi brand company that we did not want to workaround.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Publer
    I just used the web integration
    Read full review
    Semrush
    No answers on this topic
    Scalability
    Publer
    I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
    Read full review
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Publer
    • I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
    • Every one of my clients has loved using it, so they are more inclined to keep using our social media services
    • Publer helps my business to look professional
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots