Publer vs. Tracx

Publer

Tracx

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Publer	Score 9.5 out of 10	N/A	Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…	$5 per month per user
Tracx	Score 7.0 out of 10	Enterprise companies (1,001+ employees)	Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…	N/A

Pricing

Publer

Tracx

Editions & Modules

Professional: $5
per month per user
Business: $10
per month per user
Enterprise: Custom Pricing

No answers on this topic

Offerings

Pricing Offerings
Publer	Tracx
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.

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More Pricing Information

Community Pulse
	Publer	Tracx
Considered Both Products	Publer Verified User Anonymous Chose Publer In our opinion, Sendible is poorly designed and takes too many menus, clicks, opens and closes to perform a simple task. Their pricing structure changes suddenly with price increases and loss of seats. Socialbee was a contender but had restraints for a multi brand company that … Incentivized Helpful? Verified User Anonymous Chose Publer More user-friendly, less clunky, runs better, easier to view multiple accounts, and has API access. Incentivized Helpful? Ben Egerton Marketing and Communications Executive Chose Publer We have used Orlo before using Publer, and they are very similar products, but Publer is much more cost-effective in comparison. Publer can be just as easy to use as Orlo, and the look and feel work in a very similar way. If you are looking for a better cost-effective solution, … Incentivized Helpful? Verified User Anonymous Chose Publer We previously used SocialBee and also evaluated Metricool. SocialBee could not edit video directly in the app and couldn't auto-generate captions. Its mobile app didn't support comment management or story link stickers. Metricool was simpler to navigate but felt rigid — it … Incentivized Helpful? Verified User Anonymous Chose Publer Much more feature-rich and the best value for money. Incentivized Helpful? Matěj Mauler Content creator Chose Publer Publer has a better design and faster application. While it is not a neccessity, I like to use software, that looks and feels modern. Publer also have much better pricing for my concrete use case - we are two people managing 4 social media channels. Incentivized Helpful? Verified User Anonymous Chose Publer I found Hootsuite and Buffer after searching about content management tools on the internet. They are great tools as well but in terms of pricing, Publer has got better plans. Pricing really matters for people with small to medium size businesses and I think Publer offers two … Incentivized Helpful? Stefan Beyer Company Manager Chose Publer - missing support for Mastodon Incentivized Helpful? Verified User Anonymous Chose Publer The reason I chose Publer above Buffer and Later Social is the integration of Google Maps business. Either there was no integration with it, or it was much more expensive to have it. Now I have 10 social media accounts connected and I'm more active than ever on our socials. Incentivized Helpful? Verified User Anonymous Chose Publer I've used other tools to try and schedule across social media platforms and although others may have had better pricing or better features, they rarely had both. Publer is the perfect balance of performance and pricing, where other platforms excel in one over the other. Incentivized Helpful? Hampig Minassian Owner Chose Publer Very well. It comes very close to what hootsuite does but at a fraction of the price. Its pretty interesting tat Publer has not blown up yet. even some of the other ones outside of its circle its still good to use Publer over others. so give it a try Incentivized Helpful? JA Jonathon Andrews Creative Director Chose Publer Later does not have the required features compared to Publer. Although later was interesting and it was a good price, it ultimately failed to win because it does not offer tagging in automated posts. Publer allows you to tag in automated posts and batch scheduled posts, even … Incentivized Helpful? RC ricardo carvalho owner Chose Publer Publer actually uses ChatGPT as a friend, it's not a similar product. You can use ChatGPT inside Publer to increase the quality of the posts and the texts that you can use in the posts, and also the comments in the post, and also other things in the posts. It's great. Incentivized Helpful? BS Brianna Shade Owner Chose Publer To be honest, I chose Publer because it has a much more accessible pricing structure. AND I loved some of the additional features (like spintax) I couldn't get anywhere else. The others priced BY platform, or I just didn't like how little automation was actually apparent in … Incentivized Helpful? Alikhan Surani Co Founder Chose Publer Super expensive for using on publishing Incentivized Helpful? Verified User Anonymous Chose Publer the cost of high. Incentivized Helpful? Dimitri Cassimatis Marketing Manager Chose Publer This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, … Incentivized Helpful? Philipp Brugger CEO Chose Publer I dont know how the tool was called I used before , but the problem with that tool was, that I had to be online with my computer to post my scheduled postings. With Publer everything will be posted automatically Incentivized Helpful? Gilbeli Girodier González Owner- CEO Chose Publer The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely … Incentivized Helpful? Verified User Anonymous Chose Publer Pound for pound and dollar for dollar, I chose Publer and am very happy with my choice thus far. Incentivized Helpful? Kathryn Rose Newey Marketing Chose Publer Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find. Incentivized Helpful? Verified User Anonymous Chose Publer At the time of purchasing, Publer was the most cost effective compared to other options considered, and provided the combination of features I needed at the time. Because of the simplicity of interface, and customer service I have not needed to look elsewhere at all. Incentivized Helpful? Verified User Anonymous Chose Publer A lot more options Incentivized Helpful? Verified User Anonymous Chose Publer Publer was much easier to use than these other ones, and it didn't feel like they charged as much for incremental additional social accounts. In Publer, I especially liked the way their calendar for scheduling posts was displayed, and I found their bulk upload a lot easier to … Incentivized Helpful? Jay Cin CEO \| Founder Chose Publer Hands-down, way better fill in the gaps that we were experiencing with our previous software, so far been very pleased Incentivized Helpful?	Tracx Joelle Chiasson Social Media Intern Chose Tracx Tracx is the only product of this nature that I have been exposed to. Incentivized Helpful? Bryan Nye Social Media Analyst Chose Tracx I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time. Incentivized Helpful? MacKenzie Teskey Associate Community Manager Chose Tracx Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. … Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader … Incentivized Helpful? Alexander Liss VP, Director of Analytics Chose Tracx Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency. Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they … Incentivized Helpful? Kelley McLees Senior Digital Account Manager Chose Tracx We loved Tracx and loved the customer service! We will join Tracx once they add the features we need. Incentivized Helpful? Lynzee Jablonka Digital Account Manager Chose Tracx Nuvi did not deliver on what they said they could do. Tracx came to our rescue. Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function. Incentivized Helpful?

Features

Publer

Tracx

Publishing

Comparison of Publishing features of Product A and Product B
	Publer 9.1 Ratings 11% above category average	Tracx - Ratings
Content planning and scheduling	9.70 Ratings	00 Ratings
Content optimization	8.80 Ratings	00 Ratings
Workflow management	8.80 Ratings	00 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Publer 8.4 Ratings 4% above category average	Tracx - Ratings
Automated routing and prioritization	8.30 Ratings	00 Ratings
Bulk actions	8.50 Ratings	00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Publer 9.4 Ratings 12% above category average	Tracx - Ratings
Twitter	9.20 Ratings	00 Ratings
Facebook	9.30 Ratings	00 Ratings
LinkedIn	9.50 Ratings	00 Ratings
Google+	9.60 Ratings	00 Ratings
Instagram	9.40 Ratings	00 Ratings
Pinterest	9.60 Ratings	00 Ratings
YouTube	9.50 Ratings	00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Publer 8.1 Ratings 5% above category average	Tracx - Ratings
Campaign success analytics	8.30 Ratings	00 Ratings
Competitor analysis	7.90 Ratings	00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Publer 9.0 Ratings 13% above category average	Tracx - Ratings
Role-based user permissions & privileges	9.00 Ratings	00 Ratings
Mobile access	9.10 Ratings	00 Ratings

Best Alternatives
	Publer	Tracx
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	Agency Analytics Score 8.9 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	Echobox Social Score 9.6 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Publer	Tracx
Likelihood to Recommend	9.5 (0 ratings)	9.0 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	8.3 (0 ratings)
Usability	9.2 (0 ratings)	- (0 ratings)
Availability	10.0 (0 ratings)	- (0 ratings)
Performance	9.0 (0 ratings)	- (0 ratings)
Support Rating	10.0 (0 ratings)	- (0 ratings)
Configurability	9.0 (0 ratings)	- (0 ratings)
Product Scalability	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Publer	Tracx
Likelihood to Recommend	Publer is a great choice for in-house teams managing multiple sister brands because it combines all networks—Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest—into a single drag-and-drop calendar, removing the hassle of separate dashboards and spreadsheets. The platform’s AI-generated captions, evergreen “recycle” rules, and simple approval process keep our content running smoothly and on brand, while built-in analytics offer enough insight to optimise timing and formats without needing enterprise-level features. We haven’t faced any major restrictions; when an API change caused a hiccup, Publer’s support team fixed it within a day. Agencies that require in-depth white-label reporting or detailed short-form video metrics might need additional tools, but for a small or medium-sized enterprise seeking seamless scheduling, quick optimisation, and responsive support, Publer hits the mark. Dimitri Cassimatis Marketing Manager Read full review	I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live. Incentivized Joelle Chiasson Social Media Intern Read full review
Pros	I love the CALENDAR view, I think it looks really clean I like how it changes the aspect ratios of the photos between social platforms for me I love how I can simply log in with Google, that is a small detail but it helps I love how I can "preview" to make sure I got everything right I love lamp... Verified User Anonymous Read full review	Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages. Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post. Incentivized Verified User Anonymous Read full review
Cons	It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API. Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts. Verified User Anonymous Read full review	Non-intuitive ways of classifying data (posts, interactions, mentions, etc) Different way of using Boolean operators than other platforms Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times Incentivized Alexander Liss VP, Director of Analytics Read full review
Likelihood to Renew	I love the tool, is simple and useful Gilbeli Girodier González Owner- CEO Read full review	Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance. Incentivized Verified User Anonymous Read full review
Usability	Publer is overall pretty easy to use. You can schedule posts very easily, and we have found that new users can pick this up very easily. It could have an improved dashboard and UI that shows the different sections more clearly, but it has still been easy to use overall. Incentivized Ben Egerton Marketing and Communications Executive Read full review	No answers on this topic
Performance	The pages do load very quick but in the the iPad form Gilbeli Girodier González Owner- CEO Read full review	No answers on this topic
Support Rating	Every time I have contacted Publer, I get answers right away Gilbeli Girodier González Owner- CEO Read full review	No answers on this topic
Alternatives Considered	The reason I chose Publer above Buffer and Later Social is the integration of Google Maps business. Either there was no integration with it, or it was much more expensive to have it. Now I have 10 social media accounts connected and I'm more active than ever on our socials. Verified User Anonymous Read full review	Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent Incentivized Verified User Anonymous Read full review
Scalability	I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily Gilbeli Girodier González Owner- CEO Read full review	No answers on this topic
Return on Investment	Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling Peace of mind knowing I can more easily stay consistent with my posting More hours saved on the analytics, which are FAR easier to view trends than in the native platforms Incentivized BS Brianna Shade Owner Read full review	Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content. It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform. Incentivized MacKenzie Teskey Associate Community Manager Read full review
ScreenShots		Tracx Screenshots