Pulsar CORE vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pulsar CORE
Score 10.0 out of 10
N/A
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE: Owned channels analytics to measure your content performance and audience growth. FLOW: Social customer relationship management and social media publishing. TEAM: Analyse your internal social networks…
$1,200
150,000 mentions
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule…
$10
per month
Pricing
Pulsar COREZoho Social
Editions & Modules
TRAC (starter package)
$1,200
150,000 mentions
Standard
$10
per month
Professional
$25
per month
Agency
$200
per month
Agency Plus
$300
per month
Offerings
Pricing Offerings
Pulsar COREZoho Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPrices listed are on a 'starting from' basis. All TRAC packages have unlimited user log-ins, unlimited search queries and are charged on the amount of mentions pulled in. Bespoke packages are available.Add Ons Users at $10 / user / month Brands $10 / brand / month
More Pricing Information
Community Pulse
Pulsar COREZoho Social
Top Pros
Top Cons
Features
Pulsar COREZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Pulsar CORE
-
Ratings
Zoho Social
8.2
350 Ratings
6% above category average
Sentiment analysis00 Ratings7.9248 Ratings
Broad channel coverage00 Ratings8.5344 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Pulsar CORE
-
Ratings
Zoho Social
8.3
420 Ratings
3% above category average
Content planning and scheduling00 Ratings9.2418 Ratings
Audience targeting00 Ratings7.5297 Ratings
Content optimization00 Ratings8.1346 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Pulsar CORE
-
Ratings
Zoho Social
8.1
340 Ratings
1% below category average
Automated routing and prioritization00 Ratings7.9289 Ratings
Customer interaction histories00 Ratings8.3321 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Pulsar CORE
-
Ratings
Zoho Social
8.0
298 Ratings
2% above category average
Lead generation00 Ratings7.6221 Ratings
Content marketing00 Ratings8.4290 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Pulsar CORE
-
Ratings
Zoho Social
9.1
412 Ratings
7% above category average
Twitter00 Ratings9.4367 Ratings
Facebook00 Ratings9.0404 Ratings
LinkedIn00 Ratings9.2362 Ratings
Google+00 Ratings8.9234 Ratings
Instagram00 Ratings9.2334 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Pulsar CORE
-
Ratings
Zoho Social
7.6
339 Ratings
4% below category average
Campaign success analytics00 Ratings7.6337 Ratings
Competitor analysis00 Ratings7.5206 Ratings
Account management
Comparison of Account management features of Product A and Product B
Pulsar CORE
-
Ratings
Zoho Social
8.8
367 Ratings
8% above category average
Role-based user permissions & privileges00 Ratings8.4275 Ratings
Mobile access00 Ratings9.1350 Ratings
Best Alternatives
Pulsar COREZoho Social
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
Pulsar COREZoho Social
Likelihood to Recommend
7.0
(1 ratings)
9.2
(425 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(13 ratings)
Usability
7.0
(1 ratings)
9.3
(252 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.2
(3 ratings)
Support Rating
8.0
(1 ratings)
9.4
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
Pulsar COREZoho Social
Likelihood to Recommend
Pulsar
I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.
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Zoho
Zoho Social is well suited for content creators, social media marketers, business owners and anyone who is customer facing in the business. It's great to stay on top of how each platform is doing analytics wise, and have an in depth view of each platform's engagement. It's also well suited for beginners or people who have some experience in understanding the analytics part of social media marketing.
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Pros
Pulsar
  • Track engagements over time
  • Easy to use interface
  • Modern and updated display
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Zoho
  • Content sharing to all our social media accounts at one place
  • Warning about platform specific issues, also giving choice not to include problematic platforms
  • Showing statistics of our shares as a table so that we can understand about the impact of our specific posts.
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Cons
Pulsar
  • Unfortunately, when exporting data it is often hard to read in an easy format.
  • I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.
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Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Pulsar
No answers on this topic
Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Pulsar
Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.
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Zoho
A bit of repetition from previous screens but ultimately I wrote down what success looked like for me if I was to choose a social media tool, and how that would positively impact my business. From assessing all the tools out there, I also had a matrix of what tool offered what functionality. Once I had both reports prepared, I had a top 3 which matched the needs I had from a tool, and, for me, Zoho Social stood out head and shoulders above the competition
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Reliability and Availability
Pulsar
No answers on this topic
Zoho
We've never had a problem with availability
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Performance
Pulsar
No answers on this topic
Zoho
Excellent performance for what it does. No problem downloading pages on the desktop or mobile. It integrates well with other Zoho products. Outside of Zoho? Forget it.
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Support Rating
Pulsar
I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.
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Zoho
I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
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Implementation Rating
Pulsar
No answers on this topic
Zoho
You can use Zoho Social out of the box so there weren't any implementation issues.
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Alternatives Considered
Pulsar
I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Scalability
Pulsar
No answers on this topic
Zoho
We're a small organization so we haven't needed to deploy across multiple departments or sites.
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Return on Investment
Pulsar
  • Input into our algorithm for brand strength and stature
  • Quick engagement tracking
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Zoho
  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
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ScreenShots

Pulsar CORE Screenshots

Screenshot of The activity dashboard gives you a thorough snapshot of all the key numbers in your datasetScreenshot of Pulsar TRAC advanced location detection gives you up to 100% geo-localised data by city, country and GPS coordinatesScreenshot of The Network map visualizes the engagement patterns within your audience and identifies the most influential usersScreenshot of Slice and dice the data with contextual, behavioural and content filtersScreenshot of See the bigger picture. Pulsar CORE gives you integrated brand-level metrics across all owned channels, so you can measure the total reach and engagement you're getting.

Zoho Social Screenshots

Screenshot of AnalyticsScreenshot of CollaborationScreenshot of Create-PublishScreenshot of InboxScreenshot of Monitor-SearchScreenshot of Social-Media-Marketing