Qualtrics XM for Customer Frontlines vs. UserTesting

I give CX Social a 9 out of 10 because while it has its cons as any software or solution does. It is an overall unique and efficient Marketing and Social Media Management solution. They have a very fast improving rate so are practically receiving new features and is a very good tool for large companies with lots of social accounts to manage.

Well suited to its original purpose- usability testing and interviews. This can be performed at pace, given the large audience (although our brands are very well known so this should not be a barrier) and there is a decent level of task customisation when conducting unmoderated testing. Its less appropriate for survey where you are looking to capture genuine intent/behaviour, even with screeners the data skews more positively than onsite survey, makes me question the quality of survey respondents.

Incentivized

• CX Social is great for small scale social media management. The reporting and analytics platform is really impressive tapping it to some key metrics and making it relatable to specific campaigns.
• The data that Engagor shows about the performance of the users and team is incredibly precise and accurate.
• They also have an extremely good vendor for service support.
• It has a unique ability to combine customer engagement, social media monioring and analytics features for customer service and marketing.

• Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
• UserTesting University is a great platform to learn how to use UT and general information about research.
• UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.

Incentivized

• While customer support is good, I have seen better. But no big issue, as the analytics is excellent and it gets the job done.
• CX Social is a great tool but is also an expensive tool, so unless you are a huge agency with lots of accounts, I believe the fee will not be justified.
• Needs more detailed Response Time per user in Engagor and The interface could use more personalized settings: certain people and groups usually use the same filters and tags.

• Quality of participant pool - many are career testers, and many are untruthful. Since sessions are auto-scheduled if the screener is past, you often don't know until they've completed the test. Allow double screening or be more stringent in removing users from the platform.
• Unfinished products - focus on making one product the best it can be before moving on to a new one. Unmoderated testing is still missing features (randomization of 3 or more prototypes, etc.)

Incentivized

I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.

Incentivized

It can be difficult to organize our tests and go back and find information. I think the AI tools are helping and will help with this, but for now it is time consuming to sort through all of the tests and information and then synthesize it and share it with others. It just takes a lot of time.

Incentivized

Never encountered any problems

Incentivized

Perfectly fine. Never had any problems.

Incentivized

I have contacted UserTesting's customer service online, by email, or by phone a few times, and each time, I have encountered the same professionalism and expertise. Even in person during a work event, they were there, and it was the same experience.

Incentivized

From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.

Incentivized

While Sprout Social is a very good tool. CX Social is a bit more advanced and equipt to manage a large number of accounts and delivers far better data. CX Social has a far better dashboard and interface that is simple to access and use. It is more efficient than Sprout Social and their statistic module is better as well.

The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens

Incentivized

The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.

Incentivized

• CX Social has enabled me to increase my client list by 5 percent as opposed to last year. My existing clients are so satisfied with their social accounts and monthly reports that they are eager to send consistently profitable referrals which my company has turned in to a 5 percent margin increase in profits.
• I have no bad reports about this Marketing tool. While it does has its cons as stated earlier. It is yet a very dependable and effective solution that delivers as aspected.
• It has been the most dependable Marketing and Social Media Management tools I have ever used.

• Content is key to the sign up journey and UserTesting helps me improve that.
• UserTesting has helped me improve the Cashier on our site, making it easier for users to deposit money.
• UserTesting is helping me iterate all our content decisions, helping us improve the UX across all platforms.

Incentivized