TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Quantcast DSP Platform

    Score8 out of 10
    N/ASupporting advertising measurement, the Quantcast DSP automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale.N/A

    X Ads

    Score4.9 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    Quantcast DSP PlatformX Ads
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Quantcast DSP PlatformX Ads
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Quantcast DSP PlatformX Ads
    Considered Both Products
    Quantcast
    No answer on this topic
    SpaceX
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
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    Quantcast DSP PlatformX Ads
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    Basis DSP
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    LinkedIn Marketing Solutions
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    StackAdapt
    Score7.2 out of 10
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    Score8.5 out of 10
    Enterprises
    Yahoo DSP
    Score8 out of 10
    LinkedIn Marketing Solutions
    Score8.5 out of 10
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    User Ratings
    Quantcast DSP PlatformX Ads
    Likelihood to Recommend
    8.0
    (2 ratings)
    1.0
    (37 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    1.0
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Quantcast DSP PlatformX Ads
    Likelihood to Recommend
    Quantcast
    If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
    Incentivized
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    SpaceX
    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Incentivized
    Read full review
    Pros
    Quantcast
    • Analyze volume of traffic
    • Show geographic distribution of traffic
    • Demographic information of website visitors
    Incentivized
    Read full review
    SpaceX
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
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    Cons
    Quantcast
    • Even more details
    • Some of the generalizations of data feel vague.
    Incentivized
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    SpaceX
    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Incentivized
    Read full review
    Likelihood to Renew
    Quantcast
    No answers on this topic
    SpaceX
    Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
    Read full review
    Usability
    Quantcast
    No answers on this topic
    SpaceX
    Just not for my company and me. Bad environment with too many bots and AI things going on. It isn't worth my while to pay to do anything on this site. I will continue to post for free for the exposure. I hope the company sells and gets better. Need to verify people are real.
    Incentivized
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    Support Rating
    Quantcast
    I haven't really worked with their support.
    Incentivized
    Read full review
    SpaceX
    No answers on this topic
    Alternatives Considered
    Quantcast
    Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
    Incentivized
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    SpaceX
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
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    Return on Investment
    Quantcast
    • Ability to show web traffic over time
    • Ability to show if target audience is visiting the website
    • Helped inform content decisions to create better website experience for site visitors
    Incentivized
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    SpaceX
    • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
    • Another positive impact is that due to having more followers, we now have more visits to our site.
    • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
    Incentivized
    Read full review
    ScreenShots