Rankinity vs. SEO PowerSuite

Rankinity is well-suited for agencies that provide SEO services for some clients. It's a great stepping stone tool while an agency scales it's services and builds a book of SEO clients since you pay per keyword check. The frequency of checks can be set for each client (project) so if services are performed monthly, you can set checks to happen at the beginning of the month

Incentivized

After starting your online business, you have to use SEO PowerSuite to start up. You want to know where you have to go in terms of SEO journey, what keywords you need to use, who your competition is and which locations are the most important to you. Also, you need to know the power of your website, how well it performs now and how it can be improved. If you just want to start blogging for fun, about stuff that interests you and only you, you might find this program a bit over the top. It has way too many features to "just" see how many visitors you get on your website. A simple plugin will probably do the job.

• Pay Per Ranking Check
• Track Keyword Rankings by Location
• Keyword Groups and Weighting

Incentivized

• Finds keyword opportunities with the best chance to rank
• Finds your most ominous competitors
• Finds the opportunities for content changes that make a difference in ranking
• Checks your site for technical issues and suggest fixes for them
• Finds backlinks for your site and opportunities to go for
• Helps you with all four areas of SEO: On-page, Off-Page, Technical and Experiential
• Helps your organize project data and tasks in easy to use columns and filters
• Helps you setup automatic checks on all aspects of your SEO campaigns to stay up to date

Incentivized

• Keyword grouping could be more intuitive
• Historical data is not always easy to pull

Incentivized

• The software is not strong with processing large amounts of data. So, it is really good for small and medium size businesses, but can be cumbersome for large projects.
• Due to large number of settings it takes time to learn it.
• Need to purchase proxies or captcha solution. I think those can be provides as part of the package already.

I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.

We've seen one major platform update (user interface overhaul). This has made the system much easier to use. There are some features that could still be improved like historical rankings but overall the system is good and aligns with the expectation for what you pay for it. Not a whole lot to complain about on the usability side of things

Incentivized

Overall, the documentation makes SEO PowerSuite easy to use; however, if someone was just starting off, it will take a bit of a higher learning curve as there are a lot of tools to work with. Starting off can be overwhelming, but once you get the hang of it, it's fairly intuitive

Incentivized

No chat support, only email support. Whenever I've used their support system, I have received responses in 1-2 business days and the solution addressed my needs/concerns. I've really only had a couple of instances where I've needed to reach out to their support team since the system is pretty straight forward and easy to use.

Incentivized

I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.

Incentivized

SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.

Rankinity is simpler solution that's different than the all-in-one type solutions we've also used. A lot of it comes down to process and how service offerings are built for clients. We use Rankinity for clients where we're tracking a lot of keywords in a lot of different geographic areas because it's a more cost-effective solutions. But for larger clients, we typically rely on all-in-one solutions that offer more tools for SEO.

Incentivized

It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.

• Low-cost solution
• Scalable as client list grows

Incentivized

• SEO PowerSuite is a one-time payment SEO software which shortens the time it takes for you to optimize websites in terms of SEO, content, visibility and conversions which can improve your ROI if used wisely.
• Can be used on multiple platforms and scales nicely. An Enterprise license allows multiple people to run the software, and it's easy to set up. It's updated regularly which means zero maintenance.
• BuzzBundle and LinkAssistant can increase your brands reach, potentially increasing the number of prospects and leads.

Incentivized