RavenTools vs. Screaming Frog SEO Spider

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
RavenTools
Score 7.6 out of 10
N/A
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
Screaming Frog
Score 9.4 out of 10
N/A
N/A
$149
per year
Pricing
RavenToolsScreaming Frog SEO Spider
Editions & Modules
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Paid Version
$149.00
per year
Offerings
Pricing Offerings
RavenToolsScreaming Frog
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
RavenToolsScreaming Frog SEO Spider
Considered Both Products
RavenTools
Chose RavenTools
We had selected RavenTools at the time because it was converting more sales. We had both Moz and RavenTools running. I went back to RavenTools once I started my own company in 2014, but after demoing out Moz and their current suite of tools, I was ready to make a jump. I think …
Screaming Frog

No answer on this topic

Top Pros
Top Cons
Features
RavenToolsScreaming Frog SEO Spider
SEO
Comparison of SEO features of Product A and Product B
RavenTools
8.4
12 Ratings
8% above category average
Screaming Frog SEO Spider
8.0
50 Ratings
3% above category average
Keyword analysis10.011 Ratings7.419 Ratings
Backlink management7.012 Ratings6.022 Ratings
SERP ranking tracking10.012 Ratings8.08 Ratings
Page grader10.011 Ratings7.020 Ratings
Competitive analysis10.011 Ratings8.025 Ratings
Site audit / diagnostics10.012 Ratings9.650 Ratings
Site recommendations2.011 Ratings10.022 Ratings
Task management8.08 Ratings8.08 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
RavenTools
10.0
10 Ratings
27% above category average
Screaming Frog SEO Spider
7.9
35 Ratings
4% above category average
Local SEO10.08 Ratings8.116 Ratings
Social SEO10.010 Ratings6.510 Ratings
Mobile SEO10.08 Ratings8.021 Ratings
Global SEO10.08 Ratings9.027 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
RavenTools
10.0
12 Ratings
17% above category average
Screaming Frog SEO Spider
10.0
39 Ratings
17% above category average
Multi-domain support10.010 Ratings10.028 Ratings
Integration with web analytics tools10.012 Ratings10.032 Ratings
Best Alternatives
RavenToolsScreaming Frog SEO Spider
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
RavenToolsScreaming Frog SEO Spider
Likelihood to Recommend
8.0
(26 ratings)
9.6
(52 ratings)
Likelihood to Renew
9.0
(16 ratings)
10.0
(3 ratings)
Usability
7.0
(1 ratings)
6.2
(2 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(2 ratings)
7.9
(18 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
RavenToolsScreaming Frog SEO Spider
Likelihood to Recommend
RavenTools
If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
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Screaming Frog
Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
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Pros
RavenTools
  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
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Screaming Frog
  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
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Cons
RavenTools
  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
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Screaming Frog
  • Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
  • The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
  • The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
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Likelihood to Renew
RavenTools
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
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Screaming Frog
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
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Usability
RavenTools
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
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Screaming Frog
Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
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Support Rating
RavenTools
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
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Screaming Frog
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
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Implementation Rating
RavenTools
No answers on this topic
Screaming Frog
If the software was a little easier to use for beginners, there really wouldn't be an issue
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Alternatives Considered
RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
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Screaming Frog
Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
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Return on Investment
RavenTools
  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
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Screaming Frog
  • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
  • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
  • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
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