Redtail CRM is a cloud-based CRM soluton specifically for financial advisors. Redtail is offered as a subscription service and, unlike most of the other CRM providers available, is priced per database, rather than per user, allowing up to 15 database users for one monthly subscription cost.
$20
per month
Webtrends Analytics
Score3 out of 10
N/A
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
It is extremely well suited to client management in the insurance and financial services industries. I think it would not be nearly as useful in a retail setting as many of the features would be irrelevant.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?
Redtail CRM gives the capability to have a place to store all client-related documents in a readily accessible, yet secure, location.
Redtail CRM has a feature to input notes and comments on particular clients in order to keep track of communications with and steps taken for those clients. Those notes can be easily accessed across the firm.
Redtail CRM allows all email communications to be stored in a safe and secure manner as well as making those communications accessible on demand.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
Great control over custom reports, custom dimensions and metrics
Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
The platform is easy to use and train on. It is a one stop shop with all the information needed to maintain a clean client relationship. We recently had our scheduled audit done and Redtail was helpful in pulling the different reports we needed to produce for the audit
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.
Was good and still is good. Seems like when a company acquires another they try to squeeze out more profit and forget what made them successful in the first place. Reducing staff and support seems inevitable, even though the number of users has increased significantly over the past 10 years
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support
Generally speaking, Red Tail has been available whenever needed. there was a time period however where it was down and not available, giving 500 errors when trying to log in. They explained that it was due to upgrades they were making and it has virtually disappeared. Has now been available 99% of the time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Overall general performance is quite satisfactory. Some of the automation factors that other products have available are slowly migrating to Red Tail. When these add ons are available and fully implemented, it greatly increases the power and usability of the CRM. Occasionally there are products that will not intergrade due to the nature of how they are set up
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
We use the HELP section of Redtail often. If it is taking you more than 5 minutes to figure out than go to the HELP desk. We have had only great experiences when reaching out for help. We also LOVED the Redtail University we attended.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
Quite honestly, I have visibility into a number of CRM systems and Redtail stands alone as the strongest contender. It has the most thorough and customizable interface of any I have encountered. There are few other tools that offer the unmatched flexibility and the depth that any business could stand to profit from.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The biggest problem seems to have been with the email module. connection issues, sync issues, compliance updates, etc. The concept is great however there seems to be issues in getting it to work consistently. When it works, it works well. It seems that the frequency of downtime had been greatly reduced however.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Redtail makes it easy to log customer interactions for compliance related fields.
With Redtail, you don't have to worry about losing information. Just pull up the customer's profile and make some notes on what is going on. You can never be too detailed in the advisor industry.
The integration ability at Redtail really saves us heaps of time. You can feed information over from the custodian straight over to another 3rd party. API is game changing!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.
