Likelihood to Recommend As a digital marketing manager of multiple clients, one of the biggest challenge is to build brand awareness and acquire new customers with good lifetime value; Referral Factory is a perfect tool to leverage current client base to generate new clients and adds loyalty to the current clientele. However when the services are personalized to each client and each client have different requirements than Referral system is least appropriate.
Read full review I see Talon.One as best suited for small or medium sized businesses - less than 50k customers. The reason being, I do not see the scalability of the tool; it is the classic what-you-see-is-what-you-get. On the positive, because you get all of it out of the box, it makes it very simple to have one or two people dedicated to administration and development. Additionally, Talon.One won't be contacting you for more money just to use a feature
Read full review Pros The platform is user-friendly with various types of guidance such as chatbot, videos, and articles, to assist the users. Referral Factory provides diverse methods of advertising referral programs, offering templates for a wide variety of industries that users can tailor to fit their brand guidelines. Referral Factory provides a detailed dashboard with key performance indicators to help marketers adjust referral campaigns to maximize conversion rates. Read full review The interface is great. Very clean and easy to use. Their support team is top notch! The speed at which you can test a code after creation is unrivaled. Read full review Cons It is user friendly, but I would make the brush for customization a bit more noticeable for users. Sometimes I was trying to find where I could customize my fonts or background etc. Some more Personalisation Variables that you can use. I could only use {First name} and {of the person referring} I would like to have some more pre-made templates. Read full review Learning the vocabulary of the tool was the most challenging for me. There are some things that take too many clicks, like user administration. It isn't obvious where the help tools are located, especially when struggling with the code logic. Read full review Usability Referral Factory's overall usability is great. The interface was really easy to learn and use and there are also helpful video tutorials if you have any questions along the way while building your new campaign. The process of sharing the referral link is also really easy and Referral Factory provides multiple methods of sharing the link which is a nice feature as well.
Read full review Support Rating We have been very grateful for the ongoing support from the Referral Factory team who have gone above and beyond not only to help us get set up but have provided great insight into how to optimise our campaign
Read full review Alternatives Considered We tried to use multiple different software but we found them very difficult to work with. Our team is based 100% remotely and we had to find a useful tool that anyone can use. So far very happy with this purchase and we cannot wait for new features to come
Read full review For clarity, I am only comparing the discount code feature from
Salesforce vs. the entire platform. In
Salesforce , creating a code was an arduous process, then we had to wait for the sync job to run with our web services engine (every 10 minutes) to see if what we had created was functioning correctly. Do the math: If configuration takes 10 minutes, you have to wait a total of 20 minutes to test it, then if it doesn't work, try again in 15-20 minutes. Over an 8-hour day, you aren't accomplishing anything! TalonOne made it so simple. 10-15 minutes of configuration time, then near immediate testing time. We were able to create and troubleshoot a discount code in a couple of hours rather than a couple of days
Read full review Return on Investment Referral Factory has a great impact on acquiring new customers. Referral marketing acts like an online word-of-mouth so referred customers tend to have a higher conversion rate. Referral Factory also helps increase brand awareness of your company as it incentivizes current customers to share their positive experiences with their network. Read full review TalonOne's capabilities and administration tools made it incredibly easy to setup, saving us days in testing with our previous tool. The detailed logging features helped us drill down to the exact step in the process that was failing. The reporting features helped us track customer usage and engagement across all of our markets. Read full review ScreenShots Referral Factory Screenshots