Referral Factory vs. Talon.One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Referral Factory
Score 9.3 out of 10
Small Businesses (1-50 employees)
Plug-and-play software to build and track customer referral programs, officially certified by HubSpot. Offers a drag-and-drop campaign builder and advanced white label customisation without writing a line of code. Includes access to 100+ editable referral program templates, designed by marketing experts. Every template integrates with HubSpot, Salesforce, Pipedrive, Intercom, Zoho, Zapier and more. Referral Factory also offers webhook functionality, an advanced API, and multiple Zapier…
$95
Talon.One
Score 9.0 out of 10
N/A
Talon.One, from the company of the same name headquartered in Berlin, is a promotion engine that enables users to create targeted and customized marketing promotions built around customer and session data. WIth it, users can create, manage and track discounts, coupon codes, referral, loyalty and product bundles in one platform.N/A
Pricing
Referral FactoryTalon.One
Editions & Modules
Starter
$95
per month
Basic
$200
per month
Pro
$300
per month
Enterprise
$1,400
per month
No answers on this topic
Offerings
Pricing Offerings
Referral FactoryTalon.One
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Referral FactoryTalon.One
Small Businesses
OutboundEngine
OutboundEngine
Score 8.2 out of 10
OutboundEngine
OutboundEngine
Score 8.2 out of 10
Medium-sized Companies
OutboundEngine
OutboundEngine
Score 8.2 out of 10
OutboundEngine
OutboundEngine
Score 8.2 out of 10
Enterprises
Influitive
Influitive
Score 9.0 out of 10
Influitive
Influitive
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Referral FactoryTalon.One
Likelihood to Recommend
9.6
(15 ratings)
9.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Referral FactoryTalon.One
Likelihood to Recommend
Referral Factory
As a digital marketing manager of multiple clients, one of the biggest challenge is to build brand awareness and acquire new customers with good lifetime value; Referral Factory is a perfect tool to leverage current client base to generate new clients and adds loyalty to the current clientele. However when the services are personalized to each client and each client have different requirements than Referral system is least appropriate.
Read full review
Talon.One
I see Talon.One as best suited for small or medium sized businesses - less than 50k customers. The reason being, I do not see the scalability of the tool; it is the classic what-you-see-is-what-you-get. On the positive, because you get all of it out of the box, it makes it very simple to have one or two people dedicated to administration and development. Additionally, Talon.One won't be contacting you for more money just to use a feature
Read full review
Pros
Referral Factory
  • The platform is user-friendly with various types of guidance such as chatbot, videos, and articles, to assist the users.
  • Referral Factory provides diverse methods of advertising referral programs, offering templates for a wide variety of industries that users can tailor to fit their brand guidelines.
  • Referral Factory provides a detailed dashboard with key performance indicators to help marketers adjust referral campaigns to maximize conversion rates.
Read full review
Talon.One
  • The interface is great. Very clean and easy to use.
  • Their support team is top notch!
  • The speed at which you can test a code after creation is unrivaled.
Read full review
Cons
Referral Factory
  • It is user friendly, but I would make the brush for customization a bit more noticeable for users. Sometimes I was trying to find where I could customize my fonts or background etc.
  • Some more Personalisation Variables that you can use. I could only use {First name} and {of the person referring}
  • I would like to have some more pre-made templates.
Read full review
Talon.One
  • Learning the vocabulary of the tool was the most challenging for me.
  • There are some things that take too many clicks, like user administration.
  • It isn't obvious where the help tools are located, especially when struggling with the code logic.
Read full review
Usability
Referral Factory
Referral Factory's overall usability is great. The interface was really easy to learn and use and there are also helpful video tutorials if you have any questions along the way while building your new campaign. The process of sharing the referral link is also really easy and Referral Factory provides multiple methods of sharing the link which is a nice feature as well.
Read full review
Talon.One
No answers on this topic
Support Rating
Referral Factory
We have been very grateful for the ongoing support from the Referral Factory team who have gone above and beyond not only to help us get set up but have provided great insight into how to optimise our campaign
Read full review
Talon.One
No answers on this topic
Alternatives Considered
Referral Factory
We tried to use multiple different software but we found them very difficult to work with. Our team is based 100% remotely and we had to find a useful tool that anyone can use. So far very happy with this purchase and we cannot wait for new features to come
Read full review
Talon.One
For clarity, I am only comparing the discount code feature from Salesforce vs. the entire platform. In Salesforce, creating a code was an arduous process, then we had to wait for the sync job to run with our web services engine (every 10 minutes) to see if what we had created was functioning correctly. Do the math: If configuration takes 10 minutes, you have to wait a total of 20 minutes to test it, then if it doesn't work, try again in 15-20 minutes. Over an 8-hour day, you aren't accomplishing anything! TalonOne made it so simple. 10-15 minutes of configuration time, then near immediate testing time. We were able to create and troubleshoot a discount code in a couple of hours rather than a couple of days
Read full review
Return on Investment
Referral Factory
  • Referral Factory has a great impact on acquiring new customers. Referral marketing acts like an online word-of-mouth so referred customers tend to have a higher conversion rate.
  • Referral Factory also helps increase brand awareness of your company as it incentivizes current customers to share their positive experiences with their network.
Read full review
Talon.One
  • TalonOne's capabilities and administration tools made it incredibly easy to setup, saving us days in testing with our previous tool.
  • The detailed logging features helped us drill down to the exact step in the process that was failing.
  • The reporting features helped us track customer usage and engagement across all of our markets.
Read full review
ScreenShots

Referral Factory Screenshots

Screenshot of customization options without any codeScreenshot of an automated request for a referralScreenshot of templates Of pre-built referral programsScreenshot of rewards and incentivesScreenshot of integrations to automate the referral program

Talon.One Screenshots

Screenshot of The Campaign Manager overview.Screenshot of An All-in-One Solution enabling teams to easily run any promotion type, with minimal resources.Screenshot of Create custom attributesScreenshot of Custom attributes used for Conditions and Effects in Rule BuilderScreenshot of Cart Item FiltersScreenshot of Discount with a Coupon