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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Retainful

    Score10 out of 10
    N/ARetainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A

    Sailthru

    Score5.3 out of 10
    N/ASailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A
    Pricing
    RetainfulSailthru
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    RetainfulSailthru
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    RetainfulSailthru
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Retainful and Sailthru
    Feature
    Retainful
    10.0
    1 Ratings
    22% above category average
    Sailthru
    -
    Ratings
    WYSIWYG email editor10.01 Ratings00 Ratings
    Dynamic content10.01 Ratings00 Ratings
    Ability to test dynamic content10.01 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing10.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Email deliverability reporting10.01 Ratings00 Ratings
    List management10.01 Ratings00 Ratings
    Triggered drip sequences10.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Retainful and Sailthru
    Feature
    Retainful
    10.0
    1 Ratings
    27% above category average
    Sailthru
    -
    Ratings
    Dashboards10.01 Ratings00 Ratings
    Standard reports10.01 Ratings00 Ratings
    Custom reports10.01 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Retainful and Sailthru
    Feature
    Retainful
    10.0
    1 Ratings
    20% above category average
    Sailthru
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Best Alternatives
    RetainfulSailthru
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Marin Software (discontinued)
    Score9.1 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    RetainfulSailthru
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.7
    (21 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (7 ratings)
    Support Rating
    10.0
    (1 ratings)
    1.0
    (1 ratings)
    User Testimonials
    RetainfulSailthru
    Likelihood to Recommend
    Retainful
    If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
    Incentivized
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    Zeta Global
    Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
    Incentivized
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    Pros
    Retainful
    • email automation
    • generate and send coupon code
    • data analysis
    Incentivized
    Read full review
    Zeta Global
    • Personalization - one of the most important things you can utilize when emailing people.
    • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
    • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
    Incentivized
    Read full review
    Cons
    Retainful
    • I'd like to have more templates for emails
    Incentivized
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    Zeta Global
    • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
    • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
    • Can't set up automated data dumps to an email address, has to be sent via API.
    Incentivized
    Read full review
    Likelihood to Renew
    Retainful
    No answers on this topic
    Zeta Global
    The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
    Read full review
    Support Rating
    Retainful
    Best team Support ever! Fast, kind, and always helpful
    Incentivized
    Read full review
    Zeta Global
    Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
    Read full review
    Alternatives Considered
    Retainful
    We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
    Incentivized
    Read full review
    Zeta Global
    Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
    Incentivized
    Read full review
    Return on Investment
    Retainful
    • Positive ROAS for abandoned cart
    • Positive ROAS for coupon code
    • Data analysis of customer behavior
    Incentivized
    Read full review
    Zeta Global
    • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
    • It's much easier to analyze transactional campaigns than our previous ESP.
    • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
    Incentivized
    Read full review
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