TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Rival IQ

    Score10 out of 10
    N/ARival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.N/A

    Tracx

    Score7 out of 10
    Enterprise companies (1,001+ employees)
    Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
    Pricing
    Rival IQTracx
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Rival IQTracx
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Rival IQTracx
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Rival IQTracx
    Likelihood to Recommend
    10.0
    (5 ratings)
    9.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.3
    (4 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Rival IQTracx
    Likelihood to Recommend
    Rival IQ
    I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
    Incentivized
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    Tracx
    Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
    Incentivized
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    Pros
    Rival IQ
    • Competitive analysis
    • Data visualization
    • Historical data
    Incentivized
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    Tracx
    • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
    • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
    Incentivized
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    Cons
    Rival IQ
    • Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
    • RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
    Incentivized
    Read full review
    Tracx
    • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
    • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
    Incentivized
    Read full review
    Likelihood to Renew
    Rival IQ
    No answers on this topic
    Tracx
    Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
    Incentivized
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    Usability
    Rival IQ
    This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Support Rating
    Rival IQ
    Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Alternatives Considered
    Rival IQ
    I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
    Incentivized
    Read full review
    Tracx
    I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
    Incentivized
    Read full review
    Return on Investment
    Rival IQ
    • 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.
    Incentivized
    Read full review
    Tracx
    • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
    Incentivized
    Read full review
    ScreenShots

    Tracx Screenshots

    Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.