Robly vs. WhatCounts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Robly
Score 9.3 out of 10
N/A
Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.
$19
per month
WhatCounts
Score 4.0 out of 10
N/A
WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
Pricing
RoblyWhatCounts
Editions & Modules
Robly
$19
per month
No answers on this topic
Offerings
Pricing Offerings
RoblyWhatCounts
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
RoblyWhatCounts
Considered Both Products
Robly
Chose Robly
Robly is better suited for a general constituency, versus a more targeted donor system like Blackbaud. It allows us to send weekly, and other general newsletter contact and updates to individuals who might not qualify as donor prospects. Alternatively, it keeps our donor …
Chose Robly
Constant Contact is better known but much more expensive for essentially the same thing. When choosing a tool, you need to consider whether the integrations are important. If they are, Robly might not be the best tool. It is more "stand-alone" than other tools. As far as pure …
Chose Robly
In comparison to Robly, Mailchimp can also be considered very user friendly for both marketing professionals and amateurs. It offers many of the same features including creative designs and analytics. We prefer to use Robly for our newsletter and bulk marketing messages because …
Chose Robly
Robly is better than most other platforms because you get better results and you also have more analytics to look at which helps you make better decisions.
Chose Robly
When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing …
Chose Robly
Our clients that use Robly have a tremendous amount of lead turnover. They need information quickly and need to be able to respond and adjust quickly to recipient behaviors. They are working primarily with millennial contacts that digest information at a glance and primarily …
Chose Robly
I have not compared Robly with any other software, I always chose it over any other software, therefore I have no opinion about it.
Chose Robly
Tracking and follow up is better. I switched because I really like the follow up feature to those who had not opened first email.
Chose Robly
Robly is less expensive and more user friendly than Constant Contact. We selected Robly because of the reduced price and features. Constant Contact fit well with our needs, but when another organization recommended Robly to us and we tried it, we decided to stick with it. We …
Chose Robly
Robly has been much more cost effective, which is very important for us, since we are a small business. It is easier to use than Constant Contact, though we now have a significant dip in our subscribers since we've made the switch. Constant Contact didn't even compare in visual …
Chose Robly
Blows them out of the water. Better design, ease of use, formatting, layouts. Reports are more detailed. Worth the additional cost from CC. Client datebase mgmt is much easier and better tracking.
Chose Robly
Constant Contact is much more restrictive in your ability to create a truly branded campaign. Robly has much more of a custom template set up and the tools you need to make a campaign yours and distinctive from a typical template. Constant Contact did have the ability for a …
Chose Robly
More functionality than Constant Contact.
Chose Robly
We like Robly. We love the logo too. Send us freebies. We would like to have more use of CRM on Robly. We would like to use Robly as a CRM and integrate it with our email lists on Facebook and Zoho (which we use). We need to get people more inclined to interact back with us in …
Chose Robly
We chose Robly initially because they boasted the ability to receive 50% more opens through most email marketing campaigns. We've been happy with their service and software and plan to continue use [it].
Chose Robly
We switched to robly after they advertised 50% more opens. Among the various features of their software, we have created much better looking email messages, as well as increased options for sending and reviewing the response to the message. Robly also offered better pricing …
Chose Robly
We chose Robly for the lower cost and OpenGen - it has served us better than Constant Contact which was more than triple the price.
Chose Robly
We outgrew the simple and minimalist service TinyLetter affords.
Chose Robly
Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their …
Chose Robly
I had used Constant Contact for years, needed a change, like their drip deployment, and follow up deployment [times] number of days after the initial deployment.
WhatCounts
Chose WhatCounts
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Features
RoblyWhatCounts
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Robly
8.0
Ratings
0% below category average
WhatCounts
9.8
Ratings
20% above category average
WYSIWYG email editor7.60 Ratings9.00 Ratings
Dynamic content7.90 Ratings00 Ratings
A/B testing8.10 Ratings10.00 Ratings
Mobile optimization7.90 Ratings10.00 Ratings
Email deliverability reporting9.50 Ratings10.00 Ratings
List management7.30 Ratings10.00 Ratings
Triggered drip sequences7.50 Ratings00 Ratings
Landing pages00 Ratings10.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Robly
9.3
Ratings
19% above category average
WhatCounts
10.0
Ratings
26% above category average
Standard reports9.30 Ratings10.00 Ratings
Dashboards00 Ratings10.00 Ratings
Best Alternatives
RoblyWhatCounts
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
RoblyWhatCounts
Likelihood to Recommend
8.9
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
8.5
(0 ratings)
-
(0 ratings)
Support Rating
7.3
(0 ratings)
10.0
(0 ratings)
Implementation Rating
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
RoblyWhatCounts
Likelihood to Recommend
Robly can become easily exploitable for advertising agency services, which rely mostly on stable dynamics to make sure that marketing campaigns work and provide enough results to see profits. In other words, if Robly is managed from a purely professional methodology, better results can be obtained. Robly can also be used to manage small sales where you can better organize information about a specific customer, such as their contact details and history of interactions through different sales operations by the company, so it is not only possible to focus its use on mass marketing, but also intimate businesses that require some degree of administrative control in relation to new message alert notifications. If used in conjunction with services oriented to the execution of seminar sessions or online classes, it is possible to send mailings to groups, where the content information of each session allows viewing different documents and material of various formats from the e-mail, and thus make the sessions to be held seem more attractive to the public. This strategy is very feasible if you are going to sell a product explaining its use and characteristics.
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How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
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Pros
  • Ease of use. We switched to Robly from Constant Contact, and find it much more intuitive.
  • Reporting. At a glance, we can see how effective our campaigns have been.
  • I don't have a lot of experience with HTML, but I'm able to create good looking e-mails using the tools provided by Robly.
  • The price is right! Our non-profit saved money by switching from Constant Contact to Robly.
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  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
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Cons
  • The emails do not allow us to add certain tools that would improve our management in the case of data collection, such as the application of interactive surveys within these emails.
  • It does not integrate with services such as Survey Gizmo, which would be useful for structuring surveys.
  • It also does not integrate with sufficient cloud backup platforms, which forces us to export our customer list data manually, and this can lead to errors.
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  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Likelihood to Renew
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
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No answers on this topic
Usability
Overall Robly's usability can be considered easy and intuitive. For experienced marketing professionals this program would not be challenging to navigate even on the first uses. There may be a slight learning curve for amateur users but overall it is fairly simple and easy to use and creates professional results.
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No answers on this topic
Support Rating
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
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We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Implementation Rating
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
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No answers on this topic
Alternatives Considered
When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing options and the easy navigation and organization of our many lists of contacts. It was a clear choice of which software to go with in the end - Robly ran by a landslide!
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We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Read full review
Return on Investment
  • Robly has enabled us to become more efficient in communicating with our audience. Because of the small size of our organization, we have a limited number of hours to dedicate to crafting communication with our audience. The ease of use of Robly means that we can spend less time on the mechanics of creating mass emails and more time on the quality of the communication itself.
  • Since we started using Robly, our Opt-outs, Spam and Bounce rates (which were already quite low) have dwindled to practically nothing. Over our last 10 campaigns, we had 6 emails bounce, 1 marked as spam, and 18 opt-outs out of over 30K emails delivered.
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  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
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ScreenShots