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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sailthru

    Score5.4 out of 10
    N/ASailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A

    SAP Engagement Cloud

    Score6.6 out of 10
    N/ASAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A
    Pricing
    SailthruSAP Engagement Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SailthruSAP Engagement Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details
    More Pricing Information
    Community Pulse
    SailthruSAP Engagement Cloud
    Considered Both Products
    Zeta Global
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SailthruSAP Engagement Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Sailthru and SAP Engagement Cloud
    Feature
    Sailthru
    -
    Ratings
    SAP Engagement Cloud
    6.5
    8 Ratings
    17% below category average
    WYSIWYG email editor00 Ratings7.36 Ratings
    Dynamic content00 Ratings8.06 Ratings
    Ability to test dynamic content00 Ratings4.07 Ratings
    Landing pages00 Ratings8.03 Ratings
    A/B testing00 Ratings7.07 Ratings
    Mobile optimization00 Ratings6.07 Ratings
    Email deliverability reporting00 Ratings6.38 Ratings
    List management00 Ratings4.38 Ratings
    Triggered drip sequences00 Ratings7.75 Ratings
    Lead Management
    Comparison of Lead Management features of Sailthru and SAP Engagement Cloud
    Feature
    Sailthru
    -
    Ratings
    SAP Engagement Cloud
    6.5
    5 Ratings
    18% below category average
    Lead nurturing automation00 Ratings6.05 Ratings
    Lead scoring and grading00 Ratings7.04 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Sailthru and SAP Engagement Cloud
    Feature
    Sailthru
    -
    Ratings
    SAP Engagement Cloud
    6.9
    8 Ratings
    7% below category average
    Dashboards00 Ratings7.78 Ratings
    Standard reports00 Ratings7.08 Ratings
    Custom reports00 Ratings6.07 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Sailthru and SAP Engagement Cloud
    Feature
    Sailthru
    -
    Ratings
    SAP Engagement Cloud
    7.0
    7 Ratings
    7% below category average
    API00 Ratings7.07 Ratings
    Role-based workflow & approvals00 Ratings6.04 Ratings
    Customizability00 Ratings6.07 Ratings
    Integration with Salesforce.com00 Ratings7.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
    Best Alternatives
    SailthruSAP Engagement Cloud
    Small Businesses
    Listrak
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Marin Software (discontinued)
    Score9.1 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SailthruSAP Engagement Cloud
    Likelihood to Recommend
    7.7
    (21 ratings)
    7.7
    (10 ratings)
    Likelihood to Renew
    10.0
    (7 ratings)
    9.9
    (2 ratings)
    Support Rating
    1.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    SailthruSAP Engagement Cloud
    Likelihood to Recommend
    Zeta Global
    Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
    Incentivized
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    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Pros
    Zeta Global
    • Personalization - one of the most important things you can utilize when emailing people.
    • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
    • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
    Incentivized
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    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Cons
    Zeta Global
    • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
    • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
    • Can't set up automated data dumps to an email address, has to be sent via API.
    Incentivized
    Read full review
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Likelihood to Renew
    Zeta Global
    The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
    Read full review
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Support Rating
    Zeta Global
    Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
    Read full review
    SAP
    No answers on this topic
    Alternatives Considered
    Zeta Global
    Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
    Incentivized
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    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Return on Investment
    Zeta Global
    • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
    • It's much easier to analyze transactional campaigns than our previous ESP.
    • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
    Incentivized
    Read full review
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
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