Salesforce Agentforce Commerce vs. Zendesk Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agentforce Commerce
Score 8.1 out of 10
N/A
Salesforce Agentforce Commerce (formerly Commerce Cloud, and Demandware before that) is a cloud-based eCommerce solution for enterprises with merchandising tools, such as sorting, filtering, and image zooming, allowing customers to browse products.N/A
Zendesk Suite
Score 8.6 out of 10
N/A
Zendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.
$69
per month per agent
Pricing
Salesforce Agentforce CommerceZendesk Suite
Editions & Modules
No answers on this topic
Suite Team
$69
per month per agent
Suite Growth
$115
per month per agent
Suite Professional
$149
per month per agent
Suite Enterprise
Contact Sales
Offerings
Pricing Offerings
Agentforce CommerceZendesk Suite
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsB2B Commerce: Starter - $4 price/order Growth - $6 price/order Plus - $8 price/order B2C Commerce: Starter - 1% Gross Merchandise Value Growth - 2% Gross Merchandise Value Plus - 3% Gross Merchandise Value B2B2C Commerce: 1% Gross Merchandise Value20% discount available with annual pricing.
More Pricing Information
Community Pulse
Salesforce Agentforce CommerceZendesk Suite
Considered Both Products
Agentforce Commerce
Chose Agentforce Commerce
So far, this is the companies first database that we have utilized besides our accounting system (Foundation) where we keep our customers information for billing purposes.
Chose Agentforce Commerce
only homegrown solutions
Chose Agentforce Commerce
We used it in the past in my last company but I barely had it. I would say it as solid though. I would say most of the crm mock each other. I would say for bigger companies it makes sense a tool as robust as Salesforce Commerce Cloud but it really does depend on what are you …
Chose Agentforce Commerce
Salesforce Commerce Cloud is the leader in CRM and in managing customer contacts and details. It integrates very well with our ERP, NetSuite owned by Oracle Cloud. Salesforce Commerce Cloud is easy to use and has more functionality compared to competitiors. Salesforce Commerce …
Chose Agentforce Commerce
1. The learning curve of Shopify is not too steep, so it does create hinderance for non-technical folks 2. I personally found the AI-powered insights in Shopify to be more accurate than the ones provided in Salesforce Commerce Cloud.
Chose Agentforce Commerce
I think Salesforce Commerce Cloud is significantly better than ServiceTitan for both ease-of-use and overall functionality. ServiceTitan has a lot of deliverability issues when sending emails that we don't encounter on Salesforce Commerce Cloud thankfully. Also, I think …
Chose Agentforce Commerce
Salesforce Commerce Cloud is as good as the other platforms. On some of my past reviews I pointed out what Magento and Shopify do better than Salesforce Commerce Cloud and what Salesforce Commerce Cloud does better. To quickly recap:
-Salesforce Commerce Cloud makes it very …
Chose Agentforce Commerce
I think Salesforce Commerce Cloud is great. Like mentioned previously, it is easy to use and keep track of our dealer information and customer information. We do also use Hubspot and it would be nice if they intigrated better but they both have good uses. Salesforce Commerce …
Chose Agentforce Commerce
I have not used any other comparable tool to Salesforce commerce cloud
Chose Agentforce Commerce
We selected Salesforce Commerce Cloud due to the options available on the back-office for merchants. The availability to create complex scenarios. The scalability for multiple countries and languages. The integration with other Salesforce solutions already in place to create …
Chose Agentforce Commerce
All relative to your organizational size. Shopify works for small to mid, Magento for small to large, commerce tools would be a large-scale plus. Hire a skilled consultant to help you make a decision of this caliber!
Chose Agentforce Commerce
Salesforce Commerce Cloud offers a wide variety of features such as pages, versions, static links etc which makes it unique when compared with any other tool. It has a powerful searching mechanism with which we can search with keywords to find related articles with those …
Chose Agentforce Commerce
All the options and demos were good; we see them all efficient and best suites; the option to choose salesforce commerce cloud came into the picture when we thought of integrating customer service and promotions as we already use salesforce service cloud as the support backbone …
Chose Agentforce Commerce
We also explored Shopify and thought it did a pretty good job of what we were looking for. I think the thing that really sold us is that we already have Salesforce Sales Cloud and Marketing Cloud so this was an easy addition for us to make. It's a lot easier to have all our …
Chose Agentforce Commerce
We selected Salesforce Commerce Cloud over other vendors in order to enhance customer relationships. Maintaining existing customers is comparatively easy. It thus helps to maintain strong customer focus and also to improve partner and supplier relationships. In addition, in …
Chose Agentforce Commerce
Salesforce Commerce Cloud might be pricer than competitors but it surely worth the difference. The tool is integrated with Salesforce CRM, and a full usage of Salesforce asset adds value to its adoption. The implementation of the tool was smooth and fast. All the team that use …
Chose Agentforce Commerce
Pricing/features/Onix integration were more relevant to our business.
Chose Agentforce Commerce
This is not within my wheel house. I don't have anything to compare it to.
Chose Agentforce Commerce
Salesforce Commerce Cloud offered more product variables than Shopify.
Salesforce was a proper SAAS solution whereas CS-cart wasn't and required more internal dev
Chose Agentforce Commerce
We did not bother shopping around before or after the experience we had. We gave up on trying for the time being as the headache is not worth the fight. We are better suited [to] growing our business natively, locally, and through more economically sound methods.
Chose Agentforce Commerce
Shopify's similarities to Salesforce Commerce Cloud are mainly with bulk uploading, shipments, and customization. [Shopify] doesn't let you add team members from different departments, as it's a blank back end store CRM. The commerce cloud goes above and beyond with seamless …
Chose Agentforce Commerce
As I said before, I feel as though Salesforce Commerce Cloud stacks up well. It is definitely the market leader but when someone is the market leader they can get complacent and be less responsive to client needs than someone might not want to admit to. All in all, I think it …
Chose Agentforce Commerce
We were so impressed with the features, functionality and flexibility of Salesforce that we did not extensively evaluate other similar products.
Chose Agentforce Commerce
Since we are operating within the Salesforce platform such as the DMP and Marketing Cloud, integrating Commerce Cloud was an efficient and consistent way to streamline the processes.
Chose Agentforce Commerce
In the end, we just wanted something that felt like SFDC which could translate better to our commerce needs. We wanted to stick with one ecosystem over multiple products for the sake of integration. We plan to stay within the salesforce world for a while to come so this worked …
Zendesk Suite
Chose Zendesk Suite
it was much more user friendly and to the end users doesn't feel like they are submitting a ticket. it is much more conversational.
Chose Zendesk Suite
Zendesk Suite is far simpler to set up from an admin perspective, and the pricing was much better for our needs as well
Chose Zendesk Suite
Zendesk Suite is a better product all round for customer support - it is designed specifically as a level 1 helpdesk platform and compares favourably to JIRA. While JIRA has some extra features and can do things like change management and service management it does not do them …
Chose Zendesk Suite
Zendesk Suite blows what I have used before out the water. The base features alone are a level of advancement far above my previously used systems. Also, the ingenuity of the software to mold to my needs is priceless.
Chose Zendesk Suite
Zendesk Suite has been a much better fit for us than Salesforce Experience Cloud and Salesforce Knowledge. With Salesforce, many basic knowledge base needs require custom development or AppExchange add-ons, from UI tweaks to more advanced analytics. Authoring and formatting …
Chose Zendesk Suite
Much easier to use, better organized, and aligns with business needs much better, so that it's more of a useful tool than a bottleneck.
Chose Zendesk Suite
Even these two have a ticketing system but that I also used previously but Zendesk Suite has a very clear ticketing system - it does not take much time to understand and use it, the interface is easy and the automation system also works up to the expectation, it is not just …
Chose Zendesk Suite
Here are the explanations for my preference of analysis Zendesk Suite to this end:

Power + Usability: Zendesk Suite has abundant omnichannel coverage, acceptable automation, and decent reporting but does not go all in to full-custom dev mode, so hangs nicely in the space of …
Chose Zendesk Suite
We use JIRA for some IT Tickets but we ended up using JIRA as our second line of defense. If support couldn't resolve a Zendesk ticket, they create a JIRA ticket and someone else is pulled in to help troubleshoot something more complex. We haven't really had an issue having to …
Chose Zendesk Suite
Salesforce and servicenow are not user friendly, no room for much customization, and comparatively slow as well
Chose Zendesk Suite
We Initially started working the Zendesk Suite and it is more easier to understand all the functionalities and workflows. It is more secured and well managed platform
Chose Zendesk Suite
I haven't really used other services of this kind for some time now, but that is simply because Zendesk Suite has provided us with everything that we have needed, and have also continue improving a developing new features through time.
Chose Zendesk Suite
I like the Zendesk Suite because it can run on any of most browser that is compatible. The navigational experience is better than most CRM tools I have encountered with and far more advance with the embedded UI and plugins. Back then, the dialer for calls we has to use a …
Chose Zendesk Suite
Hands down winner. Not even a competition.
Chose Zendesk Suite
I used Remedi, but I didn't like it. I used Remedi, but I didn't like it.
Chose Zendesk Suite
Zendesk Suite seemed to have a lot more customization and flexibility. We have multiple "brands" that need to follow different flows and have different needs and Zendesk Suite allowed us to easily do that. We also had strong needs for a help center and liked how their worked …
Chose Zendesk Suite
We appreciated the app features and the overall features so we decided to stay with Zendesk Suite for our business needs
Chose Zendesk Suite
Although Zendesk Suites has a higher value when it comes to it's pricing, Zendesk offers more features and functionality also Zendesk Suites has already established it's name and is trusted by many businesses and organizations. Other similar products maybe cheaper and simple …
Chose Zendesk Suite
Just a simpler experience that doesn't need all the bells and whistles of a fully ITIL based platform.
Chose Zendesk Suite
Zendesk Suite is very similar to the companies we listed, but, in my opinion, there are a lot of things that these companies do right that Zendesk Suite fails at. Particularly reporting and phone systems. We have looked into Five9 in great detail to replace our current phone …
Chose Zendesk Suite
Zendesk Suite comes with a complete package. Right from receiving customer calls to responding emails. Managing tickets and following up with customers for required information. This tool feels like the place where you can Manage more of the things
Chose Zendesk Suite
Zendesk Suite ultimately is very capable and highly configurable. When you really get to know what options exist, there are a lot of workflows you can build for your support operation that can improve agent efficiency, and lead to higher CSAT.
Chose Zendesk Suite
Create mobile-friendly, personalized support request forms with Formstack’s easy-to-use builder ,Auto-add new support tickets to Zendesk CRM and alert your first available team member Build better customer relationships by storing everything in one, secure place and improving …
Chose Zendesk Suite
Zendesk Suite is way less complicated than Salesforce. The response from the team is prompt if the company is in need. It's all in one place. Commercial friendly as well. Cost effective to what we pay. Used by MNC's hence better clarity of the suite even brand wise. Zendesk …
Features
Salesforce Agentforce CommerceZendesk Suite
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Salesforce Agentforce Commerce
8.8
Ratings
12% above category average
Zendesk Suite
-
Ratings
Product catalog & listings9.20 Ratings00 Ratings
Product management9.20 Ratings00 Ratings
Bulk product upload7.90 Ratings00 Ratings
Branding9.00 Ratings00 Ratings
Mobile storefront9.10 Ratings00 Ratings
Product variations9.10 Ratings00 Ratings
Website integration8.40 Ratings00 Ratings
Visual customization7.80 Ratings00 Ratings
CMS9.30 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Salesforce Agentforce Commerce
8.8
Ratings
14% above category average
Zendesk Suite
-
Ratings
Abandoned cart recovery8.70 Ratings00 Ratings
Checkout user experience9.00 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Salesforce Agentforce Commerce
9.3
Ratings
11% above category average
Zendesk Suite
-
Ratings
eCommerce security9.30 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Salesforce Agentforce Commerce
8.1
Ratings
5% above category average
Zendesk Suite
-
Ratings
Promotions & discounts8.50 Ratings00 Ratings
Personalized recommendations7.90 Ratings00 Ratings
SEO8.00 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Salesforce Agentforce Commerce
9.1
Ratings
13% above category average
Zendesk Suite
-
Ratings
Multi-site management9.00 Ratings00 Ratings
Order processing8.80 Ratings00 Ratings
Inventory management9.10 Ratings00 Ratings
Shipping9.40 Ratings00 Ratings
Custom functionality9.20 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Salesforce Agentforce Commerce
-
Ratings
Zendesk Suite
8.8
Ratings
7% above category average
Organize and prioritize service tickets00 Ratings9.40 Ratings
Expert directory00 Ratings8.00 Ratings
Subscription-based notifications00 Ratings8.70 Ratings
ITSM collaboration and documentation00 Ratings8.10 Ratings
Ticket creation and submission00 Ratings9.50 Ratings
Ticket response00 Ratings9.20 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Salesforce Agentforce Commerce
-
Ratings
Zendesk Suite
8.2
Ratings
2% above category average
External knowledge base00 Ratings8.20 Ratings
Internal knowledge base00 Ratings8.20 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Salesforce Agentforce Commerce
-
Ratings
Zendesk Suite
8.8
Ratings
10% above category average
Customer portal00 Ratings9.20 Ratings
IVR00 Ratings8.20 Ratings
Social integration00 Ratings8.20 Ratings
Email support00 Ratings9.30 Ratings
Help Desk CRM integration00 Ratings8.90 Ratings
Best Alternatives
Salesforce Agentforce CommerceZendesk Suite
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
SysAid
SysAid
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Agentforce CommerceZendesk Suite
Likelihood to Recommend
8.6
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
7.8
(0 ratings)
10.0
(0 ratings)
Usability
9.1
(0 ratings)
8.8
(0 ratings)
Availability
8.0
(0 ratings)
9.1
(0 ratings)
Performance
9.0
(0 ratings)
9.1
(0 ratings)
Support Rating
9.0
(0 ratings)
5.5
(0 ratings)
In-Person Training
8.0
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
6.4
(0 ratings)
Implementation Rating
8.0
(0 ratings)
9.1
(0 ratings)
Configurability
-
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Salesforce Agentforce CommerceZendesk Suite
Likelihood to Recommend
Salesforce Commerce Cloud is well suited for medium to large sized eCommerce platforms (mainly B2C but B2B could work as well) who are looking to streamline their web processes and website functionalities while incorporating multiple departments. If you are a small business and have tighter margins, this may not be the best choice for you as there may not be as many opportunities to utilize all of the CRM's features and you may be at a financial loss because of it. Otherwise, this platform is great for organization and providing a helping hand in your eCommerce roadmap!
Read full review
Benefits of Zendesk Suite:
Support across channels In the case of a retail company with chat, email, WhatsApp and social DMs all piling up together, agents do not have to change tabs - everything comes into one screen in the Suite.
An example could be a representative for this e-commerce company on a sale weekend when they have live chat up, and also must deal with emails and complaints on social. Zendesk Suite handled all of this interaction seamlessly.
Knowledge base + self service: A SaaS platform receiving constant flow of "how do I reset my password" questions. You set up a help centre once, and are able to deflect hundreds of tickets for months and years.
Even better when combining with Answer Bot, where the bot begins suggesting articles without even a human interacting with the tickets.
Scaling customer service teams: A startup that has just expanded from 5 customer service representatives to 50 customer service representatives. Zendesk Suite automates routing, SLAs, macros, and analytics, when it could never work with Google Workspace + sticky notes.
This is especially helpful when managers want to be able to report or analyze ticketing conversations to see trends in perhaps their backlog, or a customer service representative is running into consistent workflows.
Globalization: A company with support teams that are spread across time zones and languages. Zendesk Suite enables for business hours, language packs, and localized help centers. It even comes with routing either by skill or region
Read full review
Pros
  • Demandware business manager features a very robust set of options to accomplish many merchandising and content tasks out of the box. For typical retailers, there are usually very simple ways to accomplish common tasks.
  • The ability to schedule content and tie unique content to session data is particularly useful and fully featured.
  • Many features that would typically be missing from a home-grown CMS and would require development are included in business manager and easily controlled by marketers.
Read full review
  • UI/UX; mature macros and automations, slick and well thought out UI.
  • Reporting, reporting, reporting. With user, org, and ticket level tags, we can track every aspect of our ticket flow.
  • Extensibility; the app marketplace is a great resource for expanding functionality from the baseline offering.
Read full review
Cons
  • The #1 pain with Demandware as a developer has been Pipelines. Originally development on this platform was designed as a visual drag, drop, and configure model. You would create these logic flows (pipelines) in the visual editor, made up of nodes (pipelets) and connectors. These quickly got out of hand and turned into a spiderweb. Worse they were not like anything that most developers are used to. Pipelines save to XML but the markup was not clean and difficult to merge or diff, to say the least. I guess they were aiming for a more simple model but quickly realized that was not sufficient for real-world applications. To their credit, Demandware recognized this and has been steadily moving toward a clean, pure-code model.
  • The benefits of SaaS and the quick release cycle can be a mixed blessing. Features and API's can and do change from time to time. When you're using a platform like this you cannot build it and forget about it. It's not obvious to everyone but you're signing up for some amount of maintenance over time to keep things up to date.
  • The platform has a flaw that still hasn't been resolved. Each Demandware customer "realm" has many instances for development, staging, production, etc. All of the instances have their own user accounts and passwords, and you have to log in to each instance separately. It's very frustrating as an admin or developer, though less so to business users who will only need to access one instance. Demandware could really use a Single Sign On!
  • Demandware has a marketplace for third-party extensions to add pre-build integrations with other systems. While there is a reasonably broad selection of third-party vendors, I have to point out that the quality of many of these components has been sub-par. There are a few gems but many are clunky and quickly cobbled together, and surely require further investment of time. Demandware needs to do a better job of quality assurance with third-party vendors.
Read full review
  • The development of messaging out of the earlier Chat module is clunky and still has limitations for multi language flows.
  • When creating queries in Explore, you can't search for 'or' conditions, only 'And', meaning you have to build multiple queries and manually add them.
  • You can't download the charts in the reports, they come down as tables and then you have to make your own charts.
Read full review
Likelihood to Renew
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
Read full review
Zendesk is super easy to use and navigate. I really enjoy the sleek layout, the ability to tailor tickets, the macro option, and the quick key guide they have to make your use of time even more effective. My whole team loves working with Zendesk and rarely ever has problems.
Read full review
Usability
The overall ease of using the system. Consolidation in location for our team members. Mobile application for on the go research, as many of our team members are constantly traveling to job sites or to meet clients. No more duplicate calls to current customers, since we have 12 different divisions that span the company. Mostly the ability to look at the database when our team members begin cultivating a new
lead/prospect with a potential customer to see if anyone within the team has a
relationship with that person or the company they work for.
Read full review
I used to work without a ticketing service, and everything was handled on an email provider, this made it very difficult to track, no integrations to the software complicating the use of internal tools or other software like Guru, Zendesk Suite wasn't hard to learn, in fact it was very easy, very straightforward, and I was an admin learning to use several tools at the same time.
Read full review
Reliability and Availability
We have only had one instance where the platform went down in the time we have been using it.
Read full review
In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
Read full review
Performance
No answers on this topic
There has been minor performance degradation on a very few days out of the two years I have been using the product.
Read full review
Support Rating
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
Read full review
We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
Read full review
In-Person Training
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Read full review
No answers on this topic
Online Training
No answers on this topic
Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
Read full review
Implementation Rating
Implementation went fairly smoothly.
Read full review
There is not a lot of implementation, it's all setup and you just start using it. We did do some email to ticket setup and that worked really well. The only thing that didn't work for us was the Salesforce integration, maybe your mileage will vary.
Read full review
Alternatives Considered
All relative to your organizational size. Shopify works for small to mid, Magento for small to large, commerce tools would be a large-scale plus. Hire a skilled consultant to help you make a decision of this caliber!
Read full review
Even these two have a ticketing system but that I also used previously but Zendesk Suite has a very clear ticketing system - it does not take much time to understand and use it, the interface is easy and the automation system also works up to the expectation, it is not just easy for the users but for us from the backed support as well, it is so user-friendly.
Read full review
Scalability
No answers on this topic
WHY we will use Zendesk in HR and PD internally
Read full review
Return on Investment
  • Salesforce Commerce Cloud ends up paying for itself in the long run so long as customers are taking advantage of its full capabilities.
  • I would highly recommend trying it or consulting a partner like us about it if you have an interest and think you could benefit. A thorough business analysis will tell you if this segment of Salesforce is right for your objectives.
Read full review
  • Customer Success looks at ticket resolution surveys as part of their CSAT scores and either thanks their customer for a positive review or reaches out if it's a negative review.
  • Sales uses Zendesk to make sure their new prospects are getting POCs properly set up quickly and fix any issues while they do a trial of our tool.
  • Onboarding uses Zendesk to quickly make sure new customers implementations and user access are set up to help them start implementation faster.
Read full review
ScreenShots

Zendesk Suite Screenshots

Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations