Salesforce CRM Analytics vs. Tableau Desktop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce CRM Analytics
Score 8.5 out of 10
N/A
Salesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.
$125
per month
Tableau Desktop
Score 8.3 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$75
per month
Pricing
Salesforce CRM AnalyticsTableau Desktop
Editions & Modules
No answers on this topic
Tableau
$75
per month per user
Tableau Enterprise
$115
per month per user
Offerings
Pricing Offerings
Salesforce CRM AnalyticsTableau Desktop
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll pricing plans are billed annually.
More Pricing Information
Community Pulse
Salesforce CRM AnalyticsTableau Desktop
Considered Both Products
Salesforce CRM Analytics
Chose Salesforce CRM Analytics
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as …
Chose Salesforce CRM Analytics
Tableau is a great product that becomes better every year, but Salesforce is more popular and has more integration options and we had used Salesforce before, so most of our team members already knew how to use it and what features it has. Maybe in the future we will consider Tab…
Chose Salesforce CRM Analytics
Salesforce analytics cloud was selected for its client management capabilities that were already setup internally. As an analysis tool, Tableau was the most valuable tool, but it didn’t have the CRM capabilities of the Salesforce ecosystem.
Chose Salesforce CRM Analytics
Salesforce Analytics Cloud is easier to integrate with Salesforce since it has a native integration and connection point. It does lack in functionality compared to heavy tools like Tableau and Microstrategy. If you want more functionality and are not currently using Salesforce …
Chose Salesforce CRM Analytics
Have used Tableau before which is my all-time favorite. I would recommend Tableau over any other BI tool. It is widely known, widely used, and easily imported into your business no matter what other software or tools you use.
Chose Salesforce CRM Analytics
Tableau is more of a developer tool and for non-technical workers, it is hard to learn. The product is superior to Einstein Analytics, but if the first goal is to get this out to an entire company, then Salesforce is the way to go. For the technical workers, the limitations of …
Chose Salesforce CRM Analytics
Compared to Tableau and quicksight, [Salesforce Einstein Analytics (formerly Wave Analytics)] is quite similar and the preference depends on which database you use. Quicksight is more useful if you are using aws service and Salesforce Einstein Analytics is better if you are …
Chose Salesforce CRM Analytics
[Salesforce Einstein Analytics (formerly Wave Analytics)] is far far better than these alternatives as everything can be done on single platform from data extraction to data transformation. Sharing of data is very easy and secure. One dashboard is suitable for different users …
Chose Salesforce CRM Analytics
Salesforce needs fully baked data for its architecture and design to give you the best results you deserve. Teams not having used Salesforce previously take some time getting used to EA. But its ability to give the data points for KPIs to the sales team in real time and to the …
Chose Salesforce CRM Analytics
Our company also uses Tableau Server - also provides valuable visual insight into data but not as easily accessible as the Analytics cloud through our Salesforce tech stack.
Tableau Desktop
Chose Tableau Desktop
Tableau Desktop is the market leader when it comes to creating interactive and appealing graphs and charts. The beauty of the tool is that is can work with almost any kind of back-end source and in real-time take the data and present you with an amazing insight based on the …
Chose Tableau Desktop
Most companies are going towards visualization tools and products like Tableau. It's user-friendly, offers unlimited options and, best of all, looks pretty!
Features
Salesforce CRM AnalyticsTableau Desktop
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
48 Ratings
4% below category average
Tableau Desktop
8.4
175 Ratings
3% above category average
Pixel Perfect reports7.541 Ratings8.1145 Ratings
Customizable dashboards8.548 Ratings9.1174 Ratings
Report Formatting Templates7.546 Ratings8.1151 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
49 Ratings
3% below category average
Tableau Desktop
8.3
172 Ratings
4% above category average
Drill-down analysis8.548 Ratings8.5167 Ratings
Formatting capabilities7.548 Ratings8.4170 Ratings
Integration with R or other statistical packages7.537 Ratings8.0126 Ratings
Report sharing and collaboration7.546 Ratings8.5165 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Salesforce CRM Analytics
8.1
47 Ratings
1% below category average
Tableau Desktop
8.3
166 Ratings
1% above category average
Publish to Web9.037 Ratings8.0155 Ratings
Publish to PDF7.044 Ratings8.0154 Ratings
Report Versioning8.543 Ratings8.3120 Ratings
Report Delivery Scheduling8.540 Ratings8.6128 Ratings
Delivery to Remote Servers7.534 Ratings8.778 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Salesforce CRM Analytics
7.4
45 Ratings
7% below category average
Tableau Desktop
8.3
164 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.042 Ratings8.5162 Ratings
Location Analytics / Geographic Visualization6.540 Ratings8.5156 Ratings
Predictive Analytics7.042 Ratings8.6131 Ratings
Pattern Recognition and Data Mining8.02 Ratings7.57 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Salesforce CRM Analytics
9.0
48 Ratings
6% above category average
Tableau Desktop
8.9
149 Ratings
5% above category average
Multi-User Support (named login)9.046 Ratings9.0145 Ratings
Role-Based Security Model8.546 Ratings8.9125 Ratings
Multiple Access Permission Levels (Create, Read, Delete)9.042 Ratings8.7136 Ratings
Report-Level Access Control9.02 Ratings9.010 Ratings
Single Sign-On (SSO)9.541 Ratings9.283 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Salesforce CRM Analytics
6.8
45 Ratings
13% below category average
Tableau Desktop
7.9
141 Ratings
2% above category average
Responsive Design for Web Access7.543 Ratings8.7130 Ratings
Mobile Application7.034 Ratings7.3101 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.539 Ratings7.5122 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Salesforce CRM Analytics
8.3
33 Ratings
8% above category average
Tableau Desktop
7.9
67 Ratings
3% above category average
REST API8.031 Ratings8.259 Ratings
Javascript API8.529 Ratings7.853 Ratings
iFrames8.525 Ratings7.151 Ratings
Java API8.528 Ratings8.448 Ratings
Themeable User Interface (UI)7.528 Ratings7.654 Ratings
Customizable Platform (Open Source)8.527 Ratings8.148 Ratings
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Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
Salesforce CRM AnalyticsTableau Desktop
Likelihood to Recommend
9.0
(51 ratings)
8.6
(204 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(41 ratings)
Usability
8.5
(10 ratings)
8.2
(73 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
8.0
(10 ratings)
Support Rating
7.7
(6 ratings)
1.0
(57 ratings)
In-Person Training
-
(0 ratings)
9.4
(4 ratings)
Online Training
-
(0 ratings)
8.0
(5 ratings)
Implementation Rating
6.0
(1 ratings)
8.0
(34 ratings)
Configurability
-
(0 ratings)
7.0
(3 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Salesforce CRM AnalyticsTableau Desktop
Likelihood to Recommend
Salesforce
For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.
Read full review
Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
Read full review
Pros
Salesforce
  • Interactive Dashboards, it [consists] of wide variety of charts
  • Data from different sources can be easily integrated with it
  • Security, it provides easy way to secure and share the information with the users
  • Support actions like opening hyperlink etc
  • Almost everything can be done from configuration
  • Data can easily be managed from dataflow.
Read full review
Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
Read full review
Cons
Salesforce
  • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
  • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
  • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
  • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
Read full review
Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
Read full review
Likelihood to Renew
Salesforce
No answers on this topic
Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
Read full review
Usability
Salesforce
For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
Read full review
Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
Read full review
Reliability and Availability
Salesforce
No answers on this topic
Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Read full review
Performance
Salesforce
No answers on this topic
Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
Read full review
Support Rating
Salesforce
I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
Read full review
Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
Read full review
In-Person Training
Salesforce
No answers on this topic
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Read full review
Online Training
Salesforce
No answers on this topic
Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
Read full review
Implementation Rating
Salesforce
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
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Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
Read full review
Alternatives Considered
Salesforce
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
Read full review
Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
Read full review
Scalability
Salesforce
No answers on this topic
Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
Read full review
Return on Investment
Salesforce
  • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
Read full review
Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
Read full review
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