Salesforce Marketing Cloud Social Studio (discontinued)
Score 8.7 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.
$1,000
Per Org Per Month
SingleStore
Score 8.3 out of 10
N/A
SingleStore aims to enable organizations to scale from one to one million customers, handling SQL, JSON, full text and vector workloads in one unified platform.
$0.69
per hour
Pricing
Salesforce Marketing Cloud Social Studio (discontinued)
SingleStore
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
OnDemand
$0.69
per hour
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (discontinued)
Salesforce Marketing Cloud Social Studio (discontinued)
SingleStore
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Good for Applications needing instant insights on large, streaming datasets. Applications processing continuous data streams with low latency. When a multi-cloud, high-availability database is required When NOT to Use Small-scale applications with limited budgets Projects that do not require real-time analytics or distributed scaling Teams without experience in distributed databases and HTAP architectures.
The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
A keyword can be edited quickly to tailor the needs and the results were quick.
Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
It does not release a patch to have back porting; it just releases a new version and stops support; it's difficult to keep up to that pace.
Support engineers lack expertise, but they seem to be improving organically.
Lacks enterprise CDC capability: Change data capture (CDC) is a process that tracks and records changes made to data in a database and then delivers those changes to other systems in real time.
For enterprise-level backup & restore capability, we had to implement our model via Velero snapshot backup.
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
[Until it is] supported on AWS ECS containers, I will reserve a higher rating for SingleStore. Right now it works well on EC2 and serves our current purpose, [but] would look forward to seeing SingleStore respond to our urge of feature in a shorter time period with high quality and security.
SingleStore excels in real-time analytics and low-latency transactions, making it ideal for operational analytics and mixed workloads. Snowflake shines in batch analytics and data warehousing with strong scalability for large datasets. SingleStore offers faster data ingestion and query execution for real-time use cases, while Snowflake is better for complex analytical queries on historical data.
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
The support deep dives into our most complexed queries and bizarre issues that sometimes only we get comparing to other clients. Our special workload (thousands of Kafka pipelines + high concurrency of queries). The response match to the priority of the request, P1 gets immediate return call. Missing features are treated, they become a client request and being added to the roadmap after internal consideration on all client needs and priority. Bugs are patched quite fast, depends on the impact and feasible temporary workarounds. There is no issue that we haven't got a proper answer, resolution or reasoning
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
We allowed 2-3 months for a thorough evaluation. We saw pretty quickly that we were likely to pick SingleStore, so we ported some of our stored procedures to SingleStore in order to take a deeper look. Two SingleStore people worked closely with us to ensure that we did not have any blocking problems. It all went remarkably smoothly.
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
Greenplum is good in handling very large amount of data. Concurrency in Greenplum was a major problem. Features available in SingleStore like Pipelines and in memory features are not available in Greenplum. Gemfire was not scaling well like SingleStore. Support of both Greenplum and Gemfire was not good. Product team did not help us much like the ones in SingleStore who helped us getting started on our first cluster very fast.
Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
As the overall performance and functionality were expanded, we are able to deliver our data much faster than before, which increases the demand for data.
Metadata is available in the platform by default, like metadata on the pipelines. Also, the information schema has lots of metadata, making it easy to load our assets to the data catalog.
