Salesforce Marketing Cloud Social Studio (retiring) vs. Sniply

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Marketing Cloud Social Studio (retiring)
Score 6.4 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Sniply
Score 9.0 out of 10
N/A
Sniply is a social media management solution built primarily as a content management and marketing tool for social media to drive ROI and leads.
$29
per month
Pricing
Salesforce Marketing Cloud Social Studio (retiring)Sniply
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
FREE
$0
per month
BASIC
$29
per month
PRO
$79
per month
BUSINESS
$149
per month
AGENCY
$299
per month
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (retiring)Sniply
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Marketing Cloud Social Studio (retiring)Sniply
Top Pros
Top Cons
Features
Salesforce Marketing Cloud Social Studio (retiring)Sniply
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.8
11 Ratings
13% above category average
Sniply
-
Ratings
Boolean keyword searches8.010 Ratings00 Ratings
Filtering out noise/spam8.010 Ratings00 Ratings
Sentiment analysis9.09 Ratings00 Ratings
Broad channel coverage10.011 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.0
11 Ratings
1% below category average
Sniply
-
Ratings
Content planning and scheduling8.011 Ratings00 Ratings
Audience targeting8.010 Ratings00 Ratings
Content optimization8.09 Ratings00 Ratings
Workflow management8.011 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
9.0
10 Ratings
10% above category average
Sniply
-
Ratings
Automated routing and prioritization9.99 Ratings00 Ratings
Customer interaction histories7.010 Ratings00 Ratings
Bulk actions10.010 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.3
10 Ratings
6% above category average
Sniply
9.0
2 Ratings
14% above category average
Lead generation8.09 Ratings9.02 Ratings
Content marketing9.010 Ratings9.01 Ratings
Paid media management8.08 Ratings00 Ratings
Campaigns and promotions8.09 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.3
11 Ratings
2% below category average
Sniply
9.0
1 Ratings
6% above category average
Twitter8.011 Ratings9.01 Ratings
Facebook8.011 Ratings9.01 Ratings
LinkedIn10.08 Ratings9.01 Ratings
Google+6.86 Ratings9.01 Ratings
Instagram9.08 Ratings00 Ratings
Pinterest6.54 Ratings00 Ratings
YouTube10.07 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.3
10 Ratings
5% above category average
Sniply
9.5
2 Ratings
19% above category average
Campaign success analytics8.010 Ratings10.02 Ratings
Real-time tracking9.010 Ratings9.01 Ratings
Competitor analysis8.08 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
4% above category average
Sniply
-
Ratings
Role-based user permissions & privileges8.09 Ratings00 Ratings
Mobile access9.010 Ratings00 Ratings
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Salesforce Marketing Cloud Social Studio (retiring)Sniply
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Score 9.7 out of 10
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Score 9.4 out of 10
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Score 9.4 out of 10
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Social Suite by Reputation.com
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Score 9.4 out of 10
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Score 9.4 out of 10
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User Ratings
Salesforce Marketing Cloud Social Studio (retiring)Sniply
Likelihood to Recommend
9.0
(52 ratings)
9.0
(2 ratings)
Likelihood to Renew
8.8
(38 ratings)
-
(0 ratings)
Usability
9.0
(9 ratings)
9.0
(1 ratings)
Availability
9.6
(5 ratings)
-
(0 ratings)
Performance
8.4
(5 ratings)
-
(0 ratings)
Support Rating
9.0
(8 ratings)
-
(0 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
7.6
(6 ratings)
-
(0 ratings)
Implementation Rating
9.8
(6 ratings)
-
(0 ratings)
User Testimonials
Salesforce Marketing Cloud Social Studio (retiring)Sniply
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Sniply
Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.
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Pros
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Sniply
  • Using the 'Call to Action' feature means I set specific text to drive people to my blog.
  • 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
  • It's super easy to track clicks and conversions to your website.
  • Super easy integration with Buffer which is fantastic.
Read full review
Cons
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
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Sniply
  • Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
  • Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
  • Customization. Snips are look the same, it would be helpful if there were more customization options.
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Likelihood to Renew
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
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Sniply
No answers on this topic
Usability
Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Sniply
Makes it super easy
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Reliability and Availability
Discontinued Products
The platform is rarely down
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Sniply
No answers on this topic
Performance
Discontinued Products
No issues with performance.
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Sniply
No answers on this topic
Support Rating
Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Sniply
No answers on this topic
Online Training
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Sniply
No answers on this topic
Implementation Rating
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Sniply
No answers on this topic
Alternatives Considered
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
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Sniply
Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use
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Return on Investment
Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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Sniply
  • I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.
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ScreenShots