Sawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.
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UserVoice
Score 9.5 out of 10
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UserVoice collects and organizes feedback from multiple sources to provide a clear, actionable view of user feedback for product teams. With a customizable feedback portal, in-app widget, and direct integrations with your email client, CRM or support tool, it’s easy for your customers and internal team members to share feedback at anytime. The UserVoice platform allows you to manage all this feedback in a single view, analyze your data to make product decisions based on customer…
While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY platform was initially sold to us …
I like the ease of integration into web and mobile apps for UserVoice. It's also a comprehensive bug reporting, user feedback, and knowledge base tool.
Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
UserVoice is well suited if you field a lot of feedback and ideas from clients. If you are a company who is building your software based on customer feedback, it is important to have a place to store and organize this feedback. I think UserVoice is ideal for a company whose feedback comes into one team but needs to be passed along to another (i.e Support to Product). UserVoice is also great for companies that are growing and growing their product quickly.
It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.
Have clear goals and owners established before you start using any tool like this. Very important to get accounts and rights setup so that there's no lag time in customer response once things go live. Make sure IT is involved if you plan to use the Single-Sign On (SSO) or any of the access control tools.
While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.
I like the ease of integration into web and mobile apps for UserVoice. It's also a comprehensive bug reporting, user feedback, and knowledge base tool.