TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Searchmetrics

    Score6 out of 10
    N/AThe Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…N/A

    Serpstat

    Score10 out of 10
    Small Businesses (1-50 employees)
    Serpstat is a search marketing platform designed to help businesses, agencies, and in-house teams improve visibility across traditional and AI-powered search. Its environment combines more than 50 tools for keyword and competitor research, rank tracking, backlink analysis, technical SEO auditing, content optimization, and market analysis. SEO and Competitor Intelligence Serpstat helps teams identify organic and paid search competitors, compare domain…

    $69

    per month

    Pricing
    SearchmetricsSerpstat
    Editions & Modules
    No answers on this topic
    Individual
    $69
    per month
    Team
    $129
    per month
    Agency
    $499
    per month
    Offerings
    Pricing Offerings
    SearchmetricsSerpstat
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Each plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers. A discount is available for annual billing.
    More Pricing Information
    Community Pulse
    SearchmetricsSerpstat
    Considered Both Products
    Searchmetrics
    No answer on this topic
    Serpstat.com
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    8 Answers
    Features
    SearchmetricsSerpstat
    SEO
    Comparison of SEO features of Searchmetrics Suite and Serpstat
    Feature
    Searchmetrics Suite
    7.6
    1 Ratings
    1% below category average
    Serpstat
    9.0
    15 Ratings
    16% above category average
    Keyword analysis9.01 Ratings10.015 Ratings
    Backlink management4.01 Ratings8.014 Ratings
    SERP ranking tracking9.01 Ratings9.015 Ratings
    Page grader8.01 Ratings10.011 Ratings
    Competitive analysis7.01 Ratings8.015 Ratings
    Site audit / diagnostics8.01 Ratings10.015 Ratings
    Site recommendations8.01 Ratings8.08 Ratings
    Task management8.01 Ratings9.04 Ratings
    SEO Channels
    Comparison of SEO Channels features of Searchmetrics Suite and Serpstat
    Feature
    Searchmetrics Suite
    7.0
    1 Ratings
    8% below category average
    Serpstat
    9.6
    14 Ratings
    23% above category average
    Local SEO7.01 Ratings10.012 Ratings
    Social SEO6.01 Ratings9.57 Ratings
    Mobile SEO7.01 Ratings9.05 Ratings
    Global SEO8.01 Ratings10.013 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Searchmetrics Suite and Serpstat
    Feature
    Searchmetrics Suite
    9.0
    1 Ratings
    7% above category average
    Serpstat
    10.0
    13 Ratings
    17% above category average
    Multi-domain support9.01 Ratings10.013 Ratings
    Integration with web analytics tools9.01 Ratings10.08 Ratings
    Best Alternatives
    SearchmetricsSerpstat
    Small Businesses
    Serpstat
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Yoast
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SearchmetricsSerpstat
    Likelihood to Recommend
    10.0
    (2 ratings)
    10.0
    (15 ratings)
    Likelihood to Renew
    3.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    SearchmetricsSerpstat
    Likelihood to Recommend
    Searchmetrics
    Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
    Incentivized
    Read full review
    Serpstat.com
    If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
    Incentivized
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    Pros
    Searchmetrics
    • Large database of companies and search terms to compare with our site.
    • In the research section, we are able to do research on an unlimited number of sites/keywords
    • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
    Incentivized
    Read full review
    Serpstat.com
    • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
    • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
    • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
    Incentivized
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    Cons
    Searchmetrics
    • Research into specific languages when working with multilingual countries
    • More keyword data in smaller countries
    Incentivized
    Read full review
    Serpstat.com
    • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
    • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
    • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
    Incentivized
    Read full review
    Likelihood to Renew
    Searchmetrics
    We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
    Incentivized
    Read full review
    Serpstat.com
    I am very happy with the program and their services.
    Incentivized
    Read full review
    Usability
    Searchmetrics
    No answers on this topic
    Serpstat.com
    Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
    Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
    Incentivized
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    Support Rating
    Searchmetrics
    No answers on this topic
    Serpstat.com
    I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
    Incentivized
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    Alternatives Considered
    Searchmetrics
    We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
    Incentivized
    Read full review
    Serpstat.com
    I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
    Incentivized
    Read full review
    Return on Investment
    Searchmetrics
    • It had a positive impact on the ROI. As the websites rank better the revenue raised.
    • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
    Incentivized
    Read full review
    Serpstat.com
    • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
    • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
    • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
    Incentivized
    Read full review
    ScreenShots

    Searchmetrics Screenshots

    Product screenshotProduct screenshot

    Serpstat Screenshots

    Screenshot of Search analytics dashboardScreenshot of AI overview opportunities reportScreenshot of AI Overview detailed report