Marigold Engage vs. Yesmail360i

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marigold Engage
Score 5.6 out of 10
N/A
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A
Yesmail360i
Score 7.9 out of 10
N/A
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
Pricing
Marigold EngageYesmail360i
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Marigold EngageYesmail360i
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Marigold EngageYesmail360i
Considered Both Products
Marigold Engage
Chose Marigold Engage
Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
Yesmail360i

No answer on this topic

Top Pros
Top Cons
Features
Marigold EngageYesmail360i
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Marigold Engage
-
Ratings
Yesmail360i
9.9
5 Ratings
20% above category average
WYSIWYG email editor00 Ratings9.95 Ratings
Dynamic content00 Ratings9.93 Ratings
Ability to test dynamic content00 Ratings9.93 Ratings
Landing pages00 Ratings9.82 Ratings
A/B testing00 Ratings9.94 Ratings
Mobile optimization00 Ratings9.93 Ratings
Email deliverability reporting00 Ratings10.03 Ratings
List management00 Ratings9.94 Ratings
Triggered drip sequences00 Ratings9.93 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Marigold Engage
-
Ratings
Yesmail360i
9.9
4 Ratings
25% above category average
Dashboards00 Ratings9.94 Ratings
Standard reports00 Ratings9.94 Ratings
Custom reports00 Ratings9.94 Ratings
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Marigold EngageYesmail360i
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Medium-sized Companies
The Trade Desk
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Enterprises
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Score 8.6 out of 10
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User Ratings
Marigold EngageYesmail360i
Likelihood to Recommend
8.8
(2 ratings)
10.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
3.9
(4 ratings)
Usability
-
(0 ratings)
5.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Marigold EngageYesmail360i
Likelihood to Recommend
Marigold
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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Yesmail Interactive
For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
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Pros
Marigold
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
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Yesmail Interactive
  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
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Cons
Marigold
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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Yesmail Interactive
  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
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Likelihood to Renew
Marigold
No answers on this topic
Yesmail Interactive
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
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Usability
Marigold
No answers on this topic
Yesmail Interactive
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
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Support Rating
Marigold
No answers on this topic
Yesmail Interactive
Very easy to get a hold of an actual person and quick responses.
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Alternatives Considered
Marigold
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
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Yesmail Interactive
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
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Return on Investment
Marigold
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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Yesmail Interactive
  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
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