Semrush vs. SOCi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
SOCi
Score 8.4 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Pricing
SemrushSOCi
Editions & Modules
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
No answers on this topic
Offerings
Pricing Offerings
SemrushSOCi
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
SemrushSOCi
Features
SemrushSOCi
SEO
Comparison of SEO features of Product A and Product B
Semrush
7.9
154 Ratings
2% above category average
SOCi
-
Ratings
Keyword analysis8.7154 Ratings00 Ratings
Backlink management8.2147 Ratings00 Ratings
SERP ranking tracking8.1150 Ratings00 Ratings
Page grader7.4129 Ratings00 Ratings
Competitive analysis8.5149 Ratings00 Ratings
Site audit / diagnostics8.1150 Ratings00 Ratings
Site recommendations7.5139 Ratings00 Ratings
Task management6.791 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Semrush
8.1
140 Ratings
7% above category average
SOCi
-
Ratings
Local SEO7.9128 Ratings00 Ratings
Social SEO8.0106 Ratings00 Ratings
Mobile SEO8.2113 Ratings00 Ratings
Global SEO8.3114 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Semrush
8.5
125 Ratings
1% above category average
SOCi
-
Ratings
Multi-domain support8.2115 Ratings00 Ratings
Integration with web analytics tools8.8119 Ratings00 Ratings
Best Alternatives
SemrushSOCi
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Google Business Profile
Google Business Profile
Score 8.3 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Google Business Profile
Google Business Profile
Score 8.3 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
SemrushSOCi
Likelihood to Recommend
8.4
(154 ratings)
8.4
(8 ratings)
Likelihood to Renew
9.1
(3 ratings)
-
(0 ratings)
Usability
7.9
(10 ratings)
8.2
(5 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(17 ratings)
10.0
(4 ratings)
Implementation Rating
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
SemrushSOCi
Likelihood to Recommend
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
SOCi, Inc
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
Read full review
Pros
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
SOCi, Inc
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
Read full review
Cons
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
SOCi, Inc
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
Read full review
Likelihood to Renew
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
SOCi, Inc
No answers on this topic
Usability
Semrush
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
Read full review
SOCi, Inc
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
Read full review
Reliability and Availability
Semrush
Semrush available when you need it!
Read full review
SOCi, Inc
No answers on this topic
Performance
Semrush
SemRush performs well with few errors!
Read full review
SOCi, Inc
No answers on this topic
Support Rating
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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SOCi, Inc
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
Read full review
Implementation Rating
Semrush
I did it by myself and do not have a comment!
Read full review
SOCi, Inc
No answers on this topic
Alternatives Considered
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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SOCi, Inc
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
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Scalability
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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SOCi, Inc
No answers on this topic
Return on Investment
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
SOCi, Inc
  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.
Read full review
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