TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Survicate

    Score8.5 out of 10
    N/ASurvicate is survey software for getting continuous customer insights at scale. It can be used to measure customer satisfaction (CSAT), track an organization's Net Promoter Score (NPS), get website feedback, or test product-market fit. Survicate supports any use case related to collecting and managing customer feedback. Survicate can be used to: • Create customized surveys and start getting customer feedback within minutes • Run surveys where they are needed: via email…

    $99

    per month 500 responses per month

    Pricing
    SemrushSurvicate
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Good
    $99
    per month 500 responses per month
    Better
    $149
    per month 1000 responses per month
    Best
    $249
    per month 2500 responses per month
    Better Than The Rest
    $269
    per month
    Better Than The Rest
    $299
    per month Custom pool of yearly responses
    Offerings
    Pricing Offerings
    SemrushSurvicate
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.Additional fees apply for additional users and domains. The price of the Scale plan is negotiated individually and depends on the number of monthly responses needed and possible custom needs, including integrations.
    More Pricing Information
    Community Pulse
    SemrushSurvicate
    Considered Both Products
    Semrush
    No answer on this topic
    Survicate
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    No answers on this topic
    Features
    SemrushSurvicate
    SEO
    Comparison of SEO features of Semrush and Survicate
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Survicate
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader7.9129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Survicate
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Survicate
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.5113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Survicate
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Survicate
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Semrush and Survicate
    Feature
    Semrush
    -
    Ratings
    Survicate
    9.7
    5 Ratings
    19% above category average
    Survey templates00 Ratings9.83 Ratings
    Themes00 Ratings9.55 Ratings
    Custom logo/branding00 Ratings9.83 Ratings
    Survey Content
    Comparison of Survey Content features of Semrush and Survicate
    Feature
    Semrush
    -
    Ratings
    Survicate
    9.1
    4 Ratings
    7% above category average
    Changes to live survey00 Ratings9.93 Ratings
    Question design help00 Ratings8.93 Ratings
    Multiple question types00 Ratings8.54 Ratings
    Survey Logic
    Comparison of Survey Logic features of Semrush and Survicate
    Feature
    Semrush
    -
    Ratings
    Survicate
    9.5
    5 Ratings
    13% above category average
    Survey logic flexibility00 Ratings9.55 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Semrush and Survicate
    Feature
    Semrush
    -
    Ratings
    Survicate
    8.0
    5 Ratings
    1% below category average
    Response tracking00 Ratings5.01 Ratings
    Data export00 Ratings9.65 Ratings
    Standard reports00 Ratings8.65 Ratings
    Analytics00 Ratings8.94 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Semrush and Survicate
    Feature
    Semrush
    -
    Ratings
    Survicate
    8.5
    3 Ratings
    2% below category average
    Access controls00 Ratings8.03 Ratings
    Compliance00 Ratings9.01 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Semrush and Survicate
    Feature
    Semrush
    -
    Ratings
    Survicate
    9.3
    4 Ratings
    14% above category average
    Respondent restrictions00 Ratings9.34 Ratings
    Best Alternatives
    SemrushSurvicate
    Small Businesses
    Serpstat
    Score10 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushSurvicate
    Likelihood to Recommend
    8.2
    (154 ratings)
    8.9
    (6 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    10.0
    (2 ratings)
    Usability
    8.2
    (10 ratings)
    9.8
    (2 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (17 ratings)
    9.6
    (2 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SemrushSurvicate
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Survicate
    Survicate is well suited for very basic intercept polls and is less suited for more complex surveying tasks (e.g., anything more than basic skip-logic or surveying niche cohorts) and longitudinal surveying (e.g., comparing responses from the same or similar cohorts year over year).
    Incentivized
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Survicate
    • IMO, the strengths of feedback lite is what it is called for - 'lite"... it is basic, simple, and easy to set up and use.
    • Especially should be mention that it is easy to set up, and you can have it working in less than a few hours.
    • Reliable - I don't remember even one "problem" or an issue we experienced with it.
    Incentivized
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Survicate
    • In my opinion, inconsistent and visually unappealing survey visuals (e.g., NPS and cSAT questions look completely different from each other, creating a disjointed visual experience)
    • Poor customer service (in my experience, issue resolution can take weeks)
    • Lack of clarity around API & other technical capabilities requiring engineering assistance
    • Very limited maximum response limit per month
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Survicate
    We use Survicate for now, over 7 years, and the tool is being constantly improved. New features and products has been introduced over the years. The team listens to our feedback we sometimes share, and improve the product based on that. We really appreciate being supported by the Customer Success, all the insights and help we got from them. And even though they introduced many new features over the years, the tool still remained super easy to use, even from new employees that join our team
    Read full review
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Survicate
    It's rare to use products that offer wide range of features, and yet are really ease to use. Over the years, the product has changed a lot, they introduced numerous new features, but the product remained really simple to use. We know it, because new employees who join our team, have no problem in starting to use Survicate on their own, without and dedicated training. The UI is really clear.
    Read full review
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Survicate
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Survicate
    No answers on this topic
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Survicate
    We had a lot of issues during implementation that required help from Survicate's engineers. In my experience, it took us over 4 weeks to be fully up and running due to lag times in communication.
    Incentivized
    Read full review
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Survicate
    Setup was simple. One-time installation for our website and inside the product. We used Google Tag Manager to implement Survicate. So within 2 hours, we were able to run surveys, and also all attributes and events were passed to Survicate, so that we were able to use them to trigger surveys
    Read full review
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Survicate
    Considering the simplicity of the need, and the cost of such solution (~600$/yr), I don't think there was very deep research for any alternatives. The main alternative was embedding a feedback tool "organically" into our site, that option was taken off the table, for strategic considerations.
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Survicate
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Survicate
    • We had a business need - to collect feedback on our support knowledge base content. Feedback Lite fulfills this need, with simple, easy to use, solution.
    Incentivized
    Read full review
    ScreenShots

    Survicate Screenshots

    Screenshot of survey distribution methodsScreenshot of an email surveyScreenshot of an email NPS surveyScreenshot of an in-product surveyScreenshot of a link surveyScreenshot of a mobile survey