Semrush vs. AuthorityLabs, by Traject

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Semrush
Score 8.5 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
AuthorityLabs
Score 10.0 out of 10
N/A
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
Pricing
SemrushAuthorityLabs, by Traject
Editions & Modules
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
No answers on this topic
Offerings
Pricing Offerings
SemrushAuthorityLabs
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
SemrushAuthorityLabs, by Traject
Considered Both Products
Semrush
Chose Semrush
In general SEMRush is a great value compared to most of these tools, particularly the very expensive "enterprise" tools.
Chose Semrush
Serpstat - really no comparison. SEMRush is a much better tool. SERanking, it's a nice complementary tool to use for site audits in combination with SEMRush. SERanking is better for prescriptive analytics but doesn't offer the depth of keyword research that SEMRush does. Authori…
AuthorityLabs
Chose AuthorityLabs, by Traject
On the plus side, for relatively small keyword tracking projects, AuthorityLabs costs less and is simpler to use than these tools. However, it is also much more limited. SEMRush or Serpstat are better options if you also need diagnostics, backlink analysis, simple brand …
Top Pros
Top Cons
Features
SemrushAuthorityLabs, by Traject
SEO
Comparison of SEO features of Product A and Product B
Semrush
8.5
148 Ratings
9% above category average
AuthorityLabs, by Traject
7.3
4 Ratings
6% below category average
Keyword analysis9.3148 Ratings9.04 Ratings
Backlink management8.5141 Ratings00 Ratings
SERP ranking tracking8.0144 Ratings10.04 Ratings
Page grader8.5123 Ratings6.01 Ratings
Competitive analysis9.1143 Ratings9.03 Ratings
Site audit / diagnostics9.3144 Ratings5.01 Ratings
Site recommendations8.1133 Ratings5.02 Ratings
Task management7.088 Ratings7.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Semrush
7.5
135 Ratings
1% below category average
AuthorityLabs, by Traject
7.5
3 Ratings
1% below category average
Local SEO5.0123 Ratings10.03 Ratings
Social SEO7.7101 Ratings6.01 Ratings
Mobile SEO8.5108 Ratings9.03 Ratings
Global SEO8.9109 Ratings5.03 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Semrush
8.5
120 Ratings
1% above category average
AuthorityLabs, by Traject
6.5
4 Ratings
26% below category average
Multi-domain support9.1110 Ratings10.04 Ratings
Integration with web analytics tools8.0114 Ratings3.02 Ratings
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SemrushAuthorityLabs, by Traject
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Score 8.2 out of 10
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Score 8.2 out of 10
Enterprises
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Score 8.6 out of 10
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User Ratings
SemrushAuthorityLabs, by Traject
Likelihood to Recommend
9.4
(148 ratings)
9.0
(4 ratings)
Likelihood to Renew
9.1
(3 ratings)
-
(0 ratings)
Usability
6.9
(4 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(17 ratings)
10.0
(1 ratings)
Implementation Rating
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
SemrushAuthorityLabs, by Traject
Likelihood to Recommend
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Traject
It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
Read full review
Pros
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Traject
  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Read full review
Cons
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Traject
  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
Read full review
Likelihood to Renew
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Traject
No answers on this topic
Usability
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Read full review
Traject
No answers on this topic
Reliability and Availability
Semrush
Semrush available when you need it!
Read full review
Traject
No answers on this topic
Performance
Semrush
SemRush performs well with few errors!
Read full review
Traject
No answers on this topic
Support Rating
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Traject
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
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Implementation Rating
Semrush
I did it by myself and do not have a comment!
Read full review
Traject
No answers on this topic
Alternatives Considered
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Traject
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
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Scalability
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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Traject
No answers on this topic
Return on Investment
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
Traject
  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
Read full review
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