What users are saying about
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Top Rated
607 Ratings
7 Ratings

Semrush

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Top Rated
607 Ratings
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Score 9 out of 100
7 Ratings
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Score 9.9 out of 100

Feature Set Ratings

  • Semrush ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.3

Semrush

83%
7.3

AuthorityLabs

73%
Semrush ranks higher in 6/8 features

Keyword analysis

9.2
92%
147 Ratings
9.0
90%
4 Ratings

Backlink management

8.0
80%
140 Ratings
N/A
0 Ratings

SERP ranking tracking

8.8
88%
143 Ratings
10.0
100%
4 Ratings

Page grader

8.0
80%
123 Ratings
6.0
60%
1 Rating

Competitive analysis

8.8
88%
143 Ratings
9.0
90%
3 Ratings

Site audit / diagnostics

8.6
86%
143 Ratings
5.0
50%
1 Rating

Site recommendations

8.1
81%
133 Ratings
5.0
50%
2 Ratings

Task management

7.0
70%
88 Ratings
7.0
70%
1 Rating

SEO Channels

8.1

Semrush

81%
7.5

AuthorityLabs

75%
Semrush ranks higher in 2/4 features

Local SEO

7.9
79%
123 Ratings
10.0
100%
3 Ratings

Social SEO

7.5
75%
102 Ratings
6.0
60%
1 Rating

Mobile SEO

8.2
82%
109 Ratings
9.0
90%
3 Ratings

Global SEO

8.9
89%
109 Ratings
5.0
50%
3 Ratings

SEO Platform & Account Management

8.5

Semrush

85%
6.5

AuthorityLabs

65%
Semrush ranks higher in 1/2 features

Multi-domain support

8.6
86%
110 Ratings
10.0
100%
4 Ratings

Integration with web analytics tools

8.5
85%
115 Ratings
3.0
30%
2 Ratings

Attribute Ratings

  • Semrush is rated higher in 1 area: Likelihood to Recommend
  • AuthorityLabs, by Traject is rated higher in 1 area: Support Rating

Likelihood to Recommend

9.2

Semrush

92%
147 Ratings
9.0

AuthorityLabs

90%
4 Ratings

Likelihood to Renew

9.1

Semrush

91%
3 Ratings

AuthorityLabs

N/A
0 Ratings

Usability

7.2

Semrush

72%
4 Ratings

AuthorityLabs

N/A
0 Ratings

Availability

9.1

Semrush

91%
1 Rating

AuthorityLabs

N/A
0 Ratings

Performance

7.3

Semrush

73%
1 Rating

AuthorityLabs

N/A
0 Ratings

Support Rating

9.7

Semrush

97%
30 Ratings
10.0

AuthorityLabs

100%
2 Ratings

Implementation Rating

7.3

Semrush

73%
1 Rating

AuthorityLabs

N/A
0 Ratings

Product Scalability

9.1

Semrush

91%
1 Rating

AuthorityLabs

N/A
0 Ratings

Likelihood to Recommend

Semrush

This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Anonymous | TrustRadius Reviewer

AuthorityLabs

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
Tom Pick | TrustRadius Reviewer

Pros

Semrush

  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Katie Wojciechowski | TrustRadius Reviewer

AuthorityLabs

  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Cons

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Daniel Drummond | TrustRadius Reviewer

AuthorityLabs

  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
Anonymous | TrustRadius Reviewer

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

AuthorityLabs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

AuthorityLabs Editions & Modules

Additional Pricing Details

Likelihood to Renew

Semrush

Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Perrine Bettinelli | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Usability

Semrush

Semrush 7.2
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Reliability and Availability

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Performance

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 9.7
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Anonymous | TrustRadius Reviewer

AuthorityLabs

AuthorityLabs 10.0
Based on 2 answers
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
Tom Pick | TrustRadius Reviewer

Implementation Rating

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Alternatives Considered

Semrush

We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Joshua Poole | TrustRadius Reviewer

AuthorityLabs

Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Scalability

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Sacha Crowther | TrustRadius Reviewer

AuthorityLabs

  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
Billy Barker | TrustRadius Reviewer

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