What users are saying about
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Top Rated
409 Ratings
7 Ratings

Semrush

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Top Rated
409 Ratings
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Score 8.9 out of 100
7 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Semrush

There are many tools in the SEO world and I had a subscription to several of them over the last year. In my opinion, this product is well suited for organizations of all sizes, large or small like a one-man band such as myself. I do not know of any scenarios where Semrush would be less than appropriate.
Keith Jones | TrustRadius Reviewer

AuthorityLabs

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
Tom Pick | TrustRadius Reviewer

Feature Rating Comparison

SEO

Semrush
8.2
AuthorityLabs
7.3
Keyword analysis
Semrush
8.9
AuthorityLabs
9.0
Backlink management
Semrush
7.9
AuthorityLabs
SERP ranking tracking
Semrush
8.6
AuthorityLabs
10.0
Page grader
Semrush
7.9
AuthorityLabs
6.0
Competitive analysis
Semrush
8.6
AuthorityLabs
9.0
Site audit / diagnostics
Semrush
8.4
AuthorityLabs
5.0
Site recommendations
Semrush
7.9
AuthorityLabs
5.0
Task management
Semrush
7.0
AuthorityLabs
7.0

SEO Channels

Semrush
8.1
AuthorityLabs
7.5
Local SEO
Semrush
7.8
AuthorityLabs
10.0
Social SEO
Semrush
7.7
AuthorityLabs
6.0
Mobile SEO
Semrush
8.0
AuthorityLabs
9.0
Global SEO
Semrush
8.8
AuthorityLabs
5.0

SEO Platform & Account Management

Semrush
8.3
AuthorityLabs
6.5
Multi-domain support
Semrush
8.2
AuthorityLabs
10.0
Integration with web analytics tools
Semrush
8.4
AuthorityLabs
3.0

Pros

Semrush

  • Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
  • Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
  • Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.
Bailey Witt, MBA | TrustRadius Reviewer

AuthorityLabs

  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Cons

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

AuthorityLabs

  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
Anonymous | TrustRadius Reviewer

Usability

Semrush

Semrush 9.0
Based on 3 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Reliability and Availability

Semrush

Semrush 10.0
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Performance

Semrush

Semrush 8.0
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 8.0
Based on 30 answers
They've been great whenever I've contacted them, although I haven't needed to contact them for much. When I have, I believe it was through their support messaging system, and I got a response later that day or maybe the next day, and they addressed my concerns promptly and to my satisfaction.
Lee L Kennedy | TrustRadius Reviewer

AuthorityLabs

AuthorityLabs 10.0
Based on 2 answers
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
Tom Pick | TrustRadius Reviewer

Implementation Rating

Semrush

Semrush 8.0
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Alternatives Considered

Semrush

[Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much stronger than [Semrush]. I would say the other tools are great for advanced SEOs, and [Semrush] is great for anyone in marketing.
Jeff Moriarty | TrustRadius Reviewer

AuthorityLabs

Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Scalability

Semrush

Semrush 10.0
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

AuthorityLabs

  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
Billy Barker | TrustRadius Reviewer

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

AuthorityLabs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AuthorityLabs Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Semrush
9.1
AuthorityLabs
9.0

Likelihood to Renew

Semrush
9.6
AuthorityLabs

Usability

Semrush
9.0
AuthorityLabs

Reliability and Availability

Semrush
10.0
AuthorityLabs

Performance

Semrush
8.0
AuthorityLabs

Support Rating

Semrush
8.0
AuthorityLabs
10.0

Implementation Rating

Semrush
8.0
AuthorityLabs

Scalability

Semrush
10.0
AuthorityLabs

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