What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
469 Ratings
3 Ratings

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
469 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 1 out of 100

Likelihood to Recommend

Semrush

Semrush is widely used by beginners and advanced marketers to run competitor backlink analysis. It is also used to run complete search engine optimization audits for clients in the sphere of digital marketing, as well as, content research, keyword research, and competitor insight across all industries for a better campaign.
foster senu | TrustRadius Reviewer

UpCity

For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
Chris Kelley | TrustRadius Reviewer

Feature Rating Comparison

SEO

Semrush
8.3
UpCity
3.8
Keyword analysis
Semrush
9.0
UpCity
1.0
Backlink management
Semrush
8.1
UpCity
1.0
SERP ranking tracking
Semrush
8.7
UpCity
8.0
Page grader
Semrush
7.9
UpCity
5.1
Competitive analysis
Semrush
8.8
UpCity
4.6
Site audit / diagnostics
Semrush
8.6
UpCity
1.0
Site recommendations
Semrush
8.0
UpCity
1.0
Task management
Semrush
7.0
UpCity
8.4

SEO Channels

Semrush
8.2
UpCity
1.0
Local SEO
Semrush
8.0
UpCity
1.0
Social SEO
Semrush
7.7
UpCity
1.0
Mobile SEO
Semrush
8.1
UpCity
1.0
Global SEO
Semrush
9.0
UpCity
1.0

SEO Platform & Account Management

Semrush
8.6
UpCity
8.3
Multi-domain support
Semrush
8.5
UpCity
9.5
Integration with web analytics tools
Semrush
8.6
UpCity
7.0

Pros

Semrush

  • Keyword Research Tool – Large and ever-growing keyword database which covers many countries
  • Website Auditing Tool – In-depth and accurate website audits which identify everything that needs to be addressed to improve website health including easy to apply solutions
  • Content Marketing Tool – Endless amount of content topic ideas generated within their content marketing tools
Joshua Poole | TrustRadius Reviewer

UpCity

  • Customized marketing checklist is incredible!
  • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
  • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
  • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
Caleb Kingston | TrustRadius Reviewer

Cons

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Daniel Drummond | TrustRadius Reviewer

UpCity

  • Unwillingness to help dissatisfied customers
  • Unwillingness to address issues
  • False advertising regarding the number of click throughs and leads
  • Rude customer service reps that don’t help with your issues
  • Expensive service
  • Little value for money
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Semrush

Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Perrine Bettinelli | TrustRadius Reviewer

UpCity

No score
No answers yet
No answers on this topic

Usability

Semrush

Semrush 7.3
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

UpCity

UpCity 3.0
Based on 1 answer
Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

UpCity

No score
No answers yet
No answers on this topic

Performance

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

UpCity

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 8.9
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Anonymous | TrustRadius Reviewer

UpCity

UpCity 1.0
Based on 1 answer
I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
Anonymous | TrustRadius Reviewer

Implementation Rating

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

UpCity

No score
No answers yet
No answers on this topic

Alternatives Considered

Semrush

I have some experience using Ahrefs and Moz, but I find the interface to be more user-friendly in Semrush.This is particularly useful when we show clients the tool or take screenshots directly from Semrush for client-facing documents. Once again, the Google Docs add-on for the SEO Writing Assistant is what really makes Semrush stand out over and above other tools for me.
Sacha Crowther | TrustRadius Reviewer

UpCity

We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
Chris Kelley | TrustRadius Reviewer

Scalability

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

UpCity

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • We have seen our ranking goes up due to the keywords we have discovered.
  • We have seen our domain authority grow as we have discovered new backlinks.
  • We have seen less visitor errors since using the technical auditing tool to resolve problems.
Jeff Moriarty | TrustRadius Reviewer

UpCity

  • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
  • UpCity has taught us many processes we needed to continue helping our clients be successful.
Caleb Kingston | TrustRadius Reviewer

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

UpCity

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

UpCity Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison