What users are saying about
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Top Rated
640 Ratings
3 Ratings

Semrush

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Top Rated
640 Ratings
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Score 9 out of 100
3 Ratings
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Score 1 out of 100

Feature Set Ratings

  • Semrush ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.3

Semrush

83%
3.8

UpCity

38%
Semrush ranks higher in 7/8 features

Keyword analysis

9.3
93%
148 Ratings
1.0
10%
2 Ratings

Backlink management

8.0
80%
141 Ratings
1.0
10%
2 Ratings

SERP ranking tracking

8.8
88%
144 Ratings
8.0
80%
1 Rating

Page grader

8.1
81%
124 Ratings
5.1
51%
2 Ratings

Competitive analysis

8.9
89%
144 Ratings
4.6
46%
2 Ratings

Site audit / diagnostics

8.6
86%
144 Ratings
1.0
10%
3 Ratings

Site recommendations

8.1
81%
134 Ratings
1.0
10%
3 Ratings

Task management

7.0
70%
89 Ratings
8.4
84%
2 Ratings

SEO Channels

8.2

Semrush

82%
1.0

UpCity

10%
Semrush ranks higher in 4/4 features

Local SEO

8.0
80%
123 Ratings
1.0
10%
3 Ratings

Social SEO

7.5
75%
102 Ratings
1.0
10%
3 Ratings

Mobile SEO

8.3
83%
109 Ratings
1.0
10%
3 Ratings

Global SEO

8.9
89%
109 Ratings
1.0
10%
3 Ratings

SEO Platform & Account Management

8.6

Semrush

86%
8.3

UpCity

83%
Semrush ranks higher in 1/2 features

Multi-domain support

8.7
87%
111 Ratings
9.5
95%
2 Ratings

Integration with web analytics tools

8.4
84%
115 Ratings
7.0
70%
1 Rating

Attribute Ratings

  • Semrush is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

9.2

Semrush

92%
148 Ratings
1.0

UpCity

10%
3 Ratings

Likelihood to Renew

9.1

Semrush

91%
3 Ratings

UpCity

N/A
0 Ratings

Usability

7.1

Semrush

71%
4 Ratings
3.0

UpCity

30%
1 Rating

Availability

9.1

Semrush

91%
1 Rating

UpCity

N/A
0 Ratings

Performance

7.3

Semrush

73%
1 Rating

UpCity

N/A
0 Ratings

Support Rating

9.8

Semrush

98%
30 Ratings
1.0

UpCity

10%
1 Rating

Implementation Rating

7.3

Semrush

73%
1 Rating

UpCity

N/A
0 Ratings

Product Scalability

9.1

Semrush

91%
1 Rating

UpCity

N/A
0 Ratings

Likelihood to Recommend

Semrush

This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review

UpCity

For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
Read full review

Pros

Semrush

  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review

UpCity

  • Customized marketing checklist is incredible!
  • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
  • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
  • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
Read full review

Cons

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review

UpCity

  • Unwillingness to help dissatisfied customers
  • Unwillingness to address issues
  • False advertising regarding the number of click throughs and leads
  • Rude customer service reps that don’t help with your issues
  • Expensive service
  • Little value for money
Read full review

Pricing Details

Semrush

Starting Price

$11,995 per month

Editions & Modules

Semrush editions and modules pricing
EditionModules
Pro119.951
Guru229.952
Business449.953

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

UpCity

Starting Price

Editions & Modules

UpCity editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Semrush

    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Read full review

    UpCity

    No answers on this topic

    Usability

    Semrush

    SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
    Read full review

    UpCity

    Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
    Read full review

    Reliability and Availability

    Semrush

    Semrush available when you need it!
    Read full review

    UpCity

    No answers on this topic

    Performance

    Semrush

    SemRush performs well with few errors!
    Read full review

    UpCity

    No answers on this topic

    Support Rating

    Semrush

    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review

    UpCity

    I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
    Read full review

    Implementation Rating

    Semrush

    I did it by myself and do not have a comment!
    Read full review

    UpCity

    No answers on this topic

    Alternatives Considered

    Semrush

    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Read full review

    UpCity

    We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
    Read full review

    Scalability

    Semrush

    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review

    UpCity

    No answers on this topic

    Return on Investment

    Semrush

    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Read full review

    UpCity

    • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
    • UpCity has taught us many processes we needed to continue helping our clients be successful.
    Read full review

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