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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Vista Social

    Score9.6 out of 10
    N/AVista Social is a social media management platform that offers features such as schedule of content, managing conversations through a universal inbox, managing reviews, social listening and reporting.

    $79

    per month

    Pricing
    SemrushVista Social
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Professional
    $79
    per month
    Advanced
    $149
    per month
    Scale
    $379
    per month
    Enterprise
    $379
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    SemrushVista Social
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.A discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    SemrushVista Social
    Considered Both Products
    Semrush
    No answer on this topic
    Vista Social
    Chose Vista Social
    The best thing I can say about Vista Social is that it is intuitive and operates the way I would design it if I could design software. It is a very smooth platform. I think its competitors are a bit clunky and slower to operate. It is a waste of time to wait for everything to …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    99%
    Would buy again
    75 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    97%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    99%
    Happy with the feature set
    75 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    99%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    99%
    Implementation went as expected
    72 Answers
    Features
    SemrushVista Social
    SEO
    Comparison of SEO features of Semrush and Vista Social
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Vista Social
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader7.9129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Vista Social
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Vista Social
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.5113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Vista Social
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Vista Social
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Semrush and Vista Social
    Feature
    Semrush
    -
    Ratings
    Vista Social
    9.5
    66 Ratings
    22% above category average
    Boolean keyword searches00 Ratings9.552 Ratings
    Filtering out noise/spam00 Ratings9.552 Ratings
    Sentiment analysis00 Ratings9.559 Ratings
    Broad channel coverage00 Ratings9.761 Ratings
    Publishing
    Comparison of Publishing features of Semrush and Vista Social
    Feature
    Semrush
    -
    Ratings
    Vista Social
    9.6
    74 Ratings
    16% above category average
    Content planning and scheduling00 Ratings9.974 Ratings
    Audience targeting00 Ratings9.666 Ratings
    Content optimization00 Ratings9.569 Ratings
    Workflow management00 Ratings9.469 Ratings
    Engagement
    Comparison of Engagement features of Semrush and Vista Social
    Feature
    Semrush
    -
    Ratings
    Vista Social
    9.4
    69 Ratings
    14% above category average
    Automated routing and prioritization00 Ratings9.464 Ratings
    Customer interaction histories00 Ratings9.567 Ratings
    Bulk actions00 Ratings9.464 Ratings
    Marketing
    Comparison of Marketing features of Semrush and Vista Social
    Feature
    Semrush
    -
    Ratings
    Vista Social
    9.5
    66 Ratings
    21% above category average
    Lead generation00 Ratings9.354 Ratings
    Content marketing00 Ratings9.763 Ratings
    Paid media management00 Ratings9.454 Ratings
    Campaigns and promotions00 Ratings9.654 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Semrush and Vista Social
    Feature
    Semrush
    -
    Ratings
    Vista Social
    9.7
    70 Ratings
    15% above category average
    Twitter00 Ratings9.766 Ratings
    Facebook00 Ratings9.870 Ratings
    LinkedIn00 Ratings9.969 Ratings
    Google+00 Ratings9.652 Ratings
    Instagram00 Ratings9.868 Ratings
    Pinterest00 Ratings9.660 Ratings
    YouTube00 Ratings9.862 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Semrush and Vista Social
    Feature
    Semrush
    -
    Ratings
    Vista Social
    9.5
    68 Ratings
    21% above category average
    Campaign success analytics00 Ratings9.665 Ratings
    Real-time tracking00 Ratings9.565 Ratings
    Competitor analysis00 Ratings9.555 Ratings
    Account management
    Comparison of Account management features of Semrush and Vista Social
    Feature
    Semrush
    -
    Ratings
    Vista Social
    9.4
    64 Ratings
    17% above category average
    Role-based user permissions & privileges00 Ratings9.658 Ratings
    Mobile access00 Ratings9.260 Ratings
    Best Alternatives
    SemrushVista Social
    Small Businesses
    Serpstat
    Score10 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushVista Social
    Likelihood to Recommend
    8.2
    (154 ratings)
    9.6
    (75 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    9.5
    (3 ratings)
    Usability
    8.2
    (10 ratings)
    9.6
    (67 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (17 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SemrushVista Social
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Vista Social
    Vista Social is well-suited for small to mid-sized teams that manage multiple social platforms and need to handle messages, comments, and mentions efficiently from a single inbox, while automating to reduce manual work. It may be less appropriate for very large enterprises that require highly customized reporting or complex approval workflows across large, distributed teams.
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Vista Social
    • The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
    • I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
    • When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Vista Social
    • I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
    • In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
    • In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Vista Social
    Very effective, efficient and an integral part of our daily work. Our team members are more productive and motivated to finish projects.
    Read full review
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Vista Social
    Since the platform is user-friendly and easy to navigate, start using it and making content creation feel effortless. The dashboard and each module for content management and creation it has the visual hierarchies in place. Building, customizing and exporting reports to PDF facilitate the journey with the clients. Its overall usability is well rounded for such large and powerful tool.
    Read full review
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Vista Social
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Vista Social
    No answers on this topic
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Vista Social
    No answers on this topic
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Vista Social
    No answers on this topic
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Vista Social
    While they all offer basic scheduling and publishing, Vista Social stands out by combining content creation (with Canva), AI-powered captions, inbox management, task organization, and performance tracking , all in one platform. It saves time and gives me more control, without needing to jump between multiple tools.
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Vista Social
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Vista Social
    • The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
    • In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
    • The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.
    Read full review
    ScreenShots