SEOTesting.com vs. Yoast

SEOTesting.com is great in monitoring the results of implemented SEO optimisations. SEOTesting.com also has extensive content analysis reports that make it really easy to find long hanging fruits for content optimisation. However, I would not recommend SEOTesting.com for rank tracking and it has no tools for technical SEO. But if you pair SEOTesting.com with some other SEO tools of your preference, you get a really valuable toolset with decent pricing.

Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!

Incentivized

• Visualization of data
• Tracking changes to website over time
• Provides p-values for change impacts, helping you to sort out whether your "result" is just random noise

• Evaluate the SEO score of any given page's content.
• Makes it simple to manage the title and description for a page (what shows up on Google search results).
• Boils down complicated topics such as canonical URLs for non-technical users.
• Easy explanations for any and all options, including why to use or not use an option.

Incentivized

• SEOTesting.com is NOT all-in-one SEO tool. But what it does, it does really well.
• Rank Tracking requires to fill landing page per keyword. That doesn't make sense as the desired landing page is not always the best ranking landing page for each keyword.
• Dashboards timelines should have some options to select only the desired timeframe. Then it would be sometimes easier to look at only the last two months for example.

• Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
• Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
• Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.

Incentivized

I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.

Incentivized

The account person is quick to respond, though issues reported required support of other teams with no SLA. The data is easily comprehensible and the platform is incredibly versatile. Sometimes scanning problems take weeks to diagnose and fix. The learning curve for SEOTesting.com is minimal

It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well

Incentivized

There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.

Incentivized

SEOTesting.com is a very specific, focused too. It's not "better than" the other tools. It does something they don't do well: gets data from your SEO results out into an easily-read, easily-reported format so you can 1. learn from what's working and what's not 2. show your team what success & failure look like 3. demonstrate to your boss/client the short-run benefits of investing in SEO Search Console has all the data in it. In fact, SEOTesting.com gets its data from Search Console. But you are going to waste your time and your colleagues time if you try to monitor granular, week-by-week progress for different pages in Search Console. SEOTesting is awesome at that. Use Ahrefs and/or Semrush to get ideas on how to improve your website's content and tech SEO. Then make the changes. Then use SEOTesting.com to find out if it worked!

This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results

Incentivized

• I get more results
• I get results faster
• I get data to present the results to client

• Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
• Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
• Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.

Incentivized