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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Serpstat

    Score10 out of 10
    Small Businesses (1-50 employees)
    Serpstat is a search marketing platform designed to help businesses, agencies, and in-house teams improve visibility across traditional and AI-powered search. Its environment combines more than 50 tools for keyword and competitor research, rank tracking, backlink analysis, technical SEO auditing, content optimization, and market analysis. SEO and Competitor Intelligence Serpstat helps teams identify organic and paid search competitors, compare domain…

    $69

    per month

    Ubersuggest

    Score8.1 out of 10
    N/AUberSuggest is a search engine optimization software solution offered by NP Digital.N/A
    Pricing
    SerpstatUbersuggest
    Editions & Modules
    Individual
    $69
    per month
    Team
    $129
    per month
    Agency
    $499
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    SerpstatUbersuggest
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers. A discount is available for annual billing.—
    More Pricing Information
    Community Pulse
    SerpstatUbersuggest
    Considered Both Products
    Serpstat.com
    Chose Serpstat
    I selected Serpstat because it offered a lot of things like Semrush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They …
    Incentivized
    NP Digital
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    8 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    90%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    8 Answers
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    90%
    Implementation went as expected
    9 Answers
    Features
    SerpstatUbersuggest
    SEO
    Comparison of SEO features of Serpstat and Ubersuggest
    Feature
    Serpstat
    9.0
    15 Ratings
    16% above category average
    Ubersuggest
    8.6
    9 Ratings
    11% above category average
    Keyword analysis10.015 Ratings9.59 Ratings
    Backlink management8.014 Ratings9.08 Ratings
    SERP ranking tracking9.015 Ratings9.09 Ratings
    Page grader10.011 Ratings9.58 Ratings
    Competitive analysis8.015 Ratings9.08 Ratings
    Site audit / diagnostics10.015 Ratings8.59 Ratings
    Site recommendations8.08 Ratings8.58 Ratings
    Task management9.04 Ratings6.05 Ratings
    SEO Channels
    Comparison of SEO Channels features of Serpstat and Ubersuggest
    Feature
    Serpstat
    9.6
    14 Ratings
    23% above category average
    Ubersuggest
    8.2
    6 Ratings
    8% above category average
    Local SEO10.012 Ratings6.05 Ratings
    Social SEO9.57 Ratings7.55 Ratings
    Mobile SEO9.05 Ratings10.05 Ratings
    Global SEO10.013 Ratings9.56 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Serpstat and Ubersuggest
    Feature
    Serpstat
    10.0
    13 Ratings
    17% above category average
    Ubersuggest
    8.0
    7 Ratings
    5% below category average
    Multi-domain support10.013 Ratings7.56 Ratings
    Integration with web analytics tools10.08 Ratings8.57 Ratings
    Best Alternatives
    SerpstatUbersuggest
    Small Businesses
    Nozzle
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SerpstatUbersuggest
    Likelihood to Recommend
    10.0
    (15 ratings)
    9.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    7.0
    (2 ratings)
    9.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (2 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    SerpstatUbersuggest
    Likelihood to Recommend
    Serpstat.com
    If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
    Incentivized
    Read full review
    NP Digital
    Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
    Incentivized
    Read full review
    Pros
    Serpstat.com
    • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
    • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
    • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
    Incentivized
    Read full review
    NP Digital
    • Monitoring broken links - helps optimise your Google ranking
    • Researching hashtags and keywords for website and social media to keep relevant
    • Researching competitor keywords to get a competitive advantage
    Incentivized
    Read full review
    Cons
    Serpstat.com
    • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
    • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
    • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
    Incentivized
    Read full review
    NP Digital
    • Improve the user interface.
    • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
    • Improve keyword research for other languages than English.
    Incentivized
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    Likelihood to Renew
    Serpstat.com
    I am very happy with the program and their services.
    Incentivized
    Read full review
    NP Digital
    Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
    Incentivized
    Read full review
    Usability
    Serpstat.com
    Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
    Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
    Incentivized
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    NP Digital
    It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
    Incentivized
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    Support Rating
    Serpstat.com
    I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
    Incentivized
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    NP Digital
    They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
    Incentivized
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    Online Training
    Serpstat.com
    No answers on this topic
    NP Digital
    Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
    Incentivized
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    Alternatives Considered
    Serpstat.com
    I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
    Incentivized
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    NP Digital
    Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
    Incentivized
    Read full review
    Return on Investment
    Serpstat.com
    • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
    • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
    • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
    Incentivized
    Read full review
    NP Digital
    • Has helped with keeping our blog topics fresh for clients.
    • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
    • The site audit function has helped us to sell website redesigns as well as SEO packages.
    Incentivized
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    ScreenShots

    Serpstat Screenshots

    Screenshot of Search analytics dashboardScreenshot of AI overview opportunities reportScreenshot of AI Overview detailed report