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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Yoast

    Score8.5 out of 10
    N/AYoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…

    $0

    per year

    Pricing
    ShopifyYoast
    Editions & Modules
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Premium
    $118.80
    per year
    Offerings
    Pricing Offerings
    ShopifyYoast
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA 25% discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    ShopifyYoast
    Considered Both Products
    Shopify
    Chose Shopify
    Shopify is much easier and intuitive for our clients. Shopify is built much better for developers to come in and make customizations to both design and functionality. Finally, there's speed - Shopify has typically always been significantly faster.
    Incentivized
    yoast.com
    Chose Yoast
    Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, …
    Incentivized
    Chose Yoast
    Google XML Sitemaps was used to generate sitemap.xml files, but Yoast's plugins now handle this for me (it causes a conflict if you use both). Glue for Yoast SEO & AMP is a plugin that works with the Yoast WordPress SEO plugin and the AMP plugin, which is made by a different …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    80 Answers
    88%
    Would buy again
    29 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    77 Answers
    91%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    76 Answers
    94%
    Happy with the feature set
    31 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    68 Answers
    94%
    Lived up to sales and marketing promises
    30 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    94%
    Implementation went as expected
    30 Answers
    Features
    ShopifyYoast
    Online Storefront
    Comparison of Online Storefront features of Shopify and Yoast
    Feature
    Shopify
    8.4
    149 Ratings
    7% above category average
    Yoast
    -
    Ratings
    Product catalog & listings8.7149 Ratings00 Ratings
    Product management8.2147 Ratings00 Ratings
    Bulk product upload8.3125 Ratings00 Ratings
    Branding8.6146 Ratings00 Ratings
    Mobile storefront9.1142 Ratings00 Ratings
    Product variations7.9139 Ratings00 Ratings
    Website integration8.7140 Ratings00 Ratings
    Visual customization8.7146 Ratings00 Ratings
    CMS7.6118 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Shopify and Yoast
    Feature
    Shopify
    8.5
    141 Ratings
    10% above category average
    Yoast
    -
    Ratings
    Abandoned cart recovery8.2131 Ratings00 Ratings
    Checkout user experience8.8139 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Shopify and Yoast
    Feature
    Shopify
    9.4
    143 Ratings
    12% above category average
    Yoast
    -
    Ratings
    eCommerce security9.4143 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Shopify and Yoast
    Feature
    Shopify
    8.3
    146 Ratings
    8% above category average
    Yoast
    -
    Ratings
    Promotions & discounts8.4140 Ratings00 Ratings
    Personalized recommendations8.432 Ratings00 Ratings
    SEO8.1135 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Shopify and Yoast
    Feature
    Shopify
    8.1
    147 Ratings
    1% above category average
    Yoast
    -
    Ratings
    Multi-site management6.719 Ratings00 Ratings
    Order processing9.0144 Ratings00 Ratings
    Inventory management7.6143 Ratings00 Ratings
    Shipping8.4135 Ratings00 Ratings
    Custom functionality8.7136 Ratings00 Ratings
    SEO
    Comparison of SEO features of Shopify and Yoast
    Feature
    Shopify
    -
    Ratings
    Yoast
    7.4
    60 Ratings
    4% below category average
    Keyword analysis00 Ratings10.050 Ratings
    Backlink management00 Ratings9.033 Ratings
    SERP ranking tracking00 Ratings6.019 Ratings
    Page grader00 Ratings10.054 Ratings
    Competitive analysis00 Ratings4.024 Ratings
    Site audit / diagnostics00 Ratings8.041 Ratings
    Site recommendations00 Ratings10.043 Ratings
    Task management00 Ratings2.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Shopify and Yoast
    Feature
    Shopify
    -
    Ratings
    Yoast
    5.0
    51 Ratings
    41% below category average
    Local SEO00 Ratings1.940 Ratings
    Social SEO00 Ratings6.041 Ratings
    Mobile SEO00 Ratings6.041 Ratings
    Global SEO00 Ratings6.034 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Shopify and Yoast
    Feature
    Shopify
    -
    Ratings
    Yoast
    8.7
    47 Ratings
    3% above category average
    Multi-domain support00 Ratings10.020 Ratings
    Integration with web analytics tools00 Ratings7.343 Ratings
    Best Alternatives
    ShopifyYoast
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Shopify Plus
    Score8.9 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ShopifyYoast
    Likelihood to Recommend
    8.4
    (162 ratings)
    10.0
    (60 ratings)
    Likelihood to Renew
    10.0
    (16 ratings)
    10.0
    (1 ratings)
    Usability
    8.3
    (16 ratings)
    10.0
    (2 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (3 ratings)
    7.7
    (19 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ShopifyYoast
    Likelihood to Recommend
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    yoast.com
    Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
    Incentivized
    Read full review
    Pros
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    yoast.com
    • Evaluate the SEO score of any given page's content.
    • Makes it simple to manage the title and description for a page (what shows up on Google search results).
    • Boils down complicated topics such as canonical URLs for non-technical users.
    • Easy explanations for any and all options, including why to use or not use an option.
    Incentivized
    Read full review
    Cons
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    yoast.com
    • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
    • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
    • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
    Incentivized
    Read full review
    Likelihood to Renew
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    yoast.com
    I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
    Incentivized
    Read full review
    Usability
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    yoast.com
    It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
    Incentivized
    Read full review
    Reliability and Availability
    Shopify
    Shopify support is always available when you need them.
    Incentivized
    Read full review
    yoast.com
    No answers on this topic
    Performance
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
    Read full review
    yoast.com
    No answers on this topic
    Support Rating
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
    Read full review
    yoast.com
    There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
    Incentivized
    Read full review
    Online Training
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
    Read full review
    yoast.com
    No answers on this topic
    Implementation Rating
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
    Read full review
    yoast.com
    No answers on this topic
    Alternatives Considered
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
    Read full review
    yoast.com
    This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
    Incentivized
    Read full review
    Scalability
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
    Read full review
    yoast.com
    No answers on this topic
    Return on Investment
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
    Read full review
    yoast.com
    • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
    • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
    • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
    Incentivized
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