TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Siteimprove

    Score9.1 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A

    WordTracker

    Score7.5 out of 10
    N/AN/AN/A
    Pricing
    SiteimproveWordTracker
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SiteimproveWordTracker
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    SiteimproveWordTracker
    Considered Both Products
    Siteimprove
    No answer on this topic
    WordTracker
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Features
    SiteimproveWordTracker
    Web Analytics
    Comparison of Web Analytics features of Siteimprove and WordTracker
    Feature
    Siteimprove
    7.5
    3 Ratings
    8% below category average
    WordTracker
    -
    Ratings
    Lead Conversion Tracking10.01 Ratings00 Ratings
    Bounce Rate Measurement7.01 Ratings00 Ratings
    Device and Browser Reporting5.01 Ratings00 Ratings
    Pageview Tracking7.22 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time7.82 Ratings00 Ratings
    Referral Source Tracking7.82 Ratings00 Ratings
    Customizable Dashboards7.43 Ratings00 Ratings
    SEO
    Comparison of SEO features of Siteimprove and WordTracker
    Feature
    Siteimprove
    -
    Ratings
    WordTracker
    8.0
    3 Ratings
    4% above category average
    Keyword analysis00 Ratings8.03 Ratings
    Backlink management00 Ratings4.01 Ratings
    SERP ranking tracking00 Ratings9.01 Ratings
    Page grader00 Ratings9.01 Ratings
    Competitive analysis00 Ratings8.01 Ratings
    Site audit / diagnostics00 Ratings9.01 Ratings
    Site recommendations00 Ratings8.01 Ratings
    Task management00 Ratings9.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Siteimprove and WordTracker
    Feature
    Siteimprove
    -
    Ratings
    WordTracker
    7.8
    2 Ratings
    3% above category average
    Local SEO00 Ratings1.02 Ratings
    Social SEO00 Ratings10.01 Ratings
    Mobile SEO00 Ratings10.01 Ratings
    Global SEO00 Ratings10.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Siteimprove and WordTracker
    Feature
    Siteimprove
    -
    Ratings
    WordTracker
    8.5
    1 Ratings
    1% above category average
    Multi-domain support00 Ratings8.01 Ratings
    Integration with web analytics tools00 Ratings9.01 Ratings
    Best Alternatives
    SiteimproveWordTracker
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SiteimproveWordTracker
    Likelihood to Recommend
    9.1
    (19 ratings)
    8.0
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.9
    (3 ratings)
    Usability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.3
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    SiteimproveWordTracker
    Likelihood to Recommend
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    WordTracker
    To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
    Incentivized
    Read full review
    Pros
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    WordTracker
    • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
    • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
    • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
    • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
    • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
    Incentivized
    Read full review
    Cons
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    WordTracker
    • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
    • Pricing could be more affordable
    • Better explore keywords that indicate a customer is ready to purchase
    Incentivized
    Read full review
    Likelihood to Renew
    Siteimprove
    No answers on this topic
    WordTracker
    • Good bang for the buck.
    • Makes the work flow easier by being able to extract data faster.
    • Quick for my team to learn how to use.
    • Lots of data. Really really lots of data.
    • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
    Read full review
    Usability
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    WordTracker
    No answers on this topic
    Support Rating
    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    WordTracker
    No answers on this topic
    Alternatives Considered
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    WordTracker
    I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
    Incentivized
    Read full review
    Return on Investment
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    WordTracker
    • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
    • Helped maximize the keywords used on client websites and improve the quality of leads coming through
    Read full review
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