What users are saying about
5 Ratings
18 Ratings
5 Ratings
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Score 7.2 out of 100
18 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

Smaato

Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
Gabriela Band | TrustRadius Reviewer

The Trade Desk

After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
Phil Parrish | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Smaato
The Trade Desk
7.7
Collection of first-party data
Smaato
The Trade Desk
7.8
Collection of third-party data
Smaato
The Trade Desk
7.2
Access to Third-party Data Providers
Smaato
The Trade Desk
8.2

Data Classification

Smaato
The Trade Desk
7.1
Audience taxonomy
Smaato
The Trade Desk
6.9
Tag Management
Smaato
The Trade Desk
6.7
Data Analysis Dashboard
Smaato
The Trade Desk
7.8

Ad Network Integration

Smaato
The Trade Desk
8.0
Data Transfer
Smaato
The Trade Desk
7.2
DSP integration
Smaato
The Trade Desk
8.7

DMP Analytics

Smaato
The Trade Desk
7.8
Campaign Analytics
Smaato
The Trade Desk
7.9
Audience Analytics
Smaato
The Trade Desk
7.6

Pros

Smaato

  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
Julian Salinas | TrustRadius Reviewer

The Trade Desk

  • User engagement - Cookie matching provides better engagement and effectiveness
  • Reporting of campaigns - Great reporting on display advertising & platforms
  • Dashboard reporting - Scalable to global deployment & campaigns
Anonymous | TrustRadius Reviewer

Cons

Smaato

  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
Gabriela Band | TrustRadius Reviewer

The Trade Desk

  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
Anonymous | TrustRadius Reviewer

Usability

Smaato

Smaato 8.0
Based on 1 answer
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
Gabriela Band | TrustRadius Reviewer

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Anonymous | TrustRadius Reviewer

Support Rating

Smaato

Smaato 7.0
Based on 2 answers
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
Gabriela Band | TrustRadius Reviewer

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Smaato

With over 20 demand partners in our stack, Smaato is in the top 5
Julian Salinas | TrustRadius Reviewer

The Trade Desk

The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Anonymous | TrustRadius Reviewer

Return on Investment

Smaato

  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
Julian Salinas | TrustRadius Reviewer

The Trade Desk

  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
John Kobel | TrustRadius Reviewer

Pricing Details

Smaato

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Smaato
7.0
The Trade Desk
9.2

Usability

Smaato
8.0
The Trade Desk
10.0

Support Rating

Smaato
7.0
The Trade Desk
10.0

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