SmartCustomer vs. Trustpilot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SmartCustomer
Score 7.7 out of 10
N/A
Founded in 2006 as Sitejabber, SmartCustomer is a reviews platform that helps businesses elevate their online reputation and visibility. Brands can use SmartCustomer to source feedback and surface reviews across various channels, resulting in expanded reach and business growth, with connections based on trust and confidence. SmartCustomer states that their review platform is both funded by the US government’s National Science Foundation and an official Google review partner.N/A
Trustpilot
Score 6.1 out of 10
N/A
Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
$259
per month per domain
Pricing
SmartCustomerTrustpilot
Editions & Modules
No answers on this topic
Plus
$259
per month per domain
Premium
$629
per month per domain
Advanced
$1,059
per month per domain
Enterprise
Contact for pricing
Offerings
Pricing Offerings
SmartCustomerTrustpilot
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SmartCustomerTrustpilot
Considered Both Products
SmartCustomer
Chose SmartCustomer
Sitejabber has provided us with many benefits and resulted in us with great customer service, handling any issues faced by customers, and competing with real businesses. Whereas Trustpilot, we believe there were many reviews left by scammers for businesses that were not legit.
Chose SmartCustomer
I generally buy a lot of software. I check reviews on TrustRadius, Capterra, etc., for software reviews. Sitejabber is lacking in these cases, so for now, I will stick to these websites for software reviews.
Trustpilot

No answer on this topic

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SmartCustomerTrustpilot
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User Ratings
SmartCustomerTrustpilot
Likelihood to Recommend
9.2
(4 ratings)
9.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.7
(4 ratings)
User Testimonials
SmartCustomerTrustpilot
Likelihood to Recommend
SmartCustomer
Sitejabber makes it easy to create social media posts, ads, and banners right from the dashboard, as well as add reviews to drive engagement, CTR, and produce more leads and sales. It allows us to grow and improve our SEO while increasing visibility on the internet thanks to our SEO-optimized business profile page that features our reviews. We may improve the visibility of our organic search results.
Read full review
Trustpilot
Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.
Read full review
Pros
SmartCustomer
  • Gives reviews.
  • Answers questions.
  • Gives you details of the website.
Read full review
Trustpilot
  • Completing the review for the customer is a simple process which enables us to receive more feedback.
  • The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
  • The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.
Read full review
Cons
SmartCustomer
  • It has slow customer services.
  • Too many ads on reviews pages.
  • Anyone can write reviews, unverified users trying to make their company look really good by hiding real reviews.
Read full review
Trustpilot
  • Allow you to highlight sections of the review and respond
  • Stop reviews from unverified purchasers
  • Searching for a review can sometimes be hit or miss
Read full review
Likelihood to Renew
SmartCustomer
No answers on this topic
Trustpilot
It's expensive and customer service is not the best.
Read full review
Usability
SmartCustomer
No answers on this topic
Trustpilot
Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!
Read full review
Support Rating
SmartCustomer
No answers on this topic
Trustpilot
I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
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Alternatives Considered
SmartCustomer
Sitejabber is a great tool for collecting genuine customer feedback to promote organizational growth while giving buyers and customers the confidence to explore before making a purchase.
Read full review
Trustpilot
Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.
Read full review
Return on Investment
SmartCustomer
  • Saves us from spending money on scam websites.
  • Helps us making a buy decision based on the reviews.
Read full review
Trustpilot
  • Helps us to determine what our customers care about.
  • We have been able to modify our marketing points based on what customers seemed confused about or the aspects of our business that they appreciate.
Read full review
ScreenShots