Founded in 2006 as Sitejabber, SmartCustomer is a reviews platform that helps businesses elevate their online reputation and visibility. Brands can use SmartCustomer to source feedback and surface reviews across various channels, resulting in expanded reach and business growth, with connections based on trust and confidence. SmartCustomer states that their review platform is both funded by the US government’s National Science Foundation and an official Google review partner.
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Trustpilot
Score 6.1 out of 10
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Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
Sitejabber has provided us with many benefits and resulted in us with great customer service, handling any issues faced by customers, and competing with real businesses. Whereas Trustpilot, we believe there were many reviews left by scammers for businesses that were not legit.
I generally buy a lot of software. I check reviews on TrustRadius, Capterra, etc., for software reviews. Sitejabber is lacking in these cases, so for now, I will stick to these websites for software reviews.
Sitejabber makes it easy to create social media posts, ads, and banners right from the dashboard, as well as add reviews to drive engagement, CTR, and produce more leads and sales. It allows us to grow and improve our SEO while increasing visibility on the internet thanks to our SEO-optimized business profile page that features our reviews. We may improve the visibility of our organic search results.
Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.
Completing the review for the customer is a simple process which enables us to receive more feedback.
The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.
Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!
I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
Sitejabber is a great tool for collecting genuine customer feedback to promote organizational growth while giving buyers and customers the confidence to explore before making a purchase.
Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.