Outreach vs. Smartlead.ai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Outreach
Score 8.3 out of 10
N/A
Outreach is an agentic AI platform for revenue teams that infuses purpose-built agents, conversation intelligence, and assistive insights to power use cases across revenue motions, from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting.N/A
Smartlead.ai
Score 7.2 out of 10
N/A
A solution to scale cold email outreach featuring unlimited mailboxes, unlimited warmups, deliverability-focused infrastructure, and a unibox to handle the revenue cycle.
$39
per month 2000 active Leads & 6000 Emails per month
Pricing
OutreachSmartlead.ai
Editions & Modules
No answers on this topic
Basic
$39
per month 2000 active Leads & 6000 Emails per month
Pro
$94
per month 30000 active Leads & 150000 Emails per month
Custom
starting at $174
per month upto 12M Active Lead Credits
Offerings
Pricing Offerings
OutreachSmartlead.ai
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount of up to 17% available for annual billing.
More Pricing Information
Community Pulse
OutreachSmartlead.ai
Considered Both Products
Outreach
Chose Outreach
We initially used Chorus, but that, at the time, was only really suitable for call coaching.

We have looked at Gong but we felt the customer service and sales process thorugh Outreach was better.
Chose Outreach
Nooks, RingCentral Contact Center and Orum
Chose Outreach
Salesloft and outreach are like adidas and puma. very, very similar tools.
Chose Outreach
I have not been directly involved in the usage of ScratchPad, but I find it's call recording / AI to be more beneficial.
Chose Outreach
I would say it's pretty comparable. I think Outreach is probably more robust and customizable.
Chose Outreach
Outreach is our current sales engagement tools. Data flow better sfdc and Outreach is smooth as well.
Chose Outreach
They're not direct competitors, but they share many of the same functionalities. Gong has a greater focus on spoken communications, such as calls and demos, rather than emails. I think Gong also has stronger AI capabilities at the moment. However, I don't believe so, Gong would …
Chose Outreach
In order of what my choices would be with the options above:
Apollo, Salesloft, Outreach, Unify, Amplemarket
In my opinion, Apollo is terrible and the only reason it is still solvent is that startups with no money need a solution to have some sort of data enrichment and have a …
Chose Outreach
Outreach is like SF is for CRM, absolutely the leading software to use. Wouldn't change it for another option even if they made me pay for it.
Chose Outreach
Outreach is a great tool, but it may not be the most effective one. It is very cost-effective, but teams can easily outgrow outreach. Outreach is more sophisticated than Salesloft. However, Apollo is far more refined and more in-depth from a functionality standpoint. I would …
Chose Outreach
Outreach has better email deliverability and brand reputation compared to its competitors. The pricing and licensing model also fits in with our requirements. Importantly, our leadership and sales teams recommend using Outreach, as they are comfortable with the platform due to …
Chose Outreach
We stuck with Outreach in the past because Groove did not have as advanced trigger options, but we liked the benefits that Groove has with a native Salesforce integration. Ultimately, we stayed with Outreach because we did not have the bandwidth in order to implement a new …
Chose Outreach
SurveyMonkey, Qualtrics XM for Customer Frontlines and Gainsight CS
Chose Outreach
This was a company decision before I joined.
Chose Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to …
Chose Outreach
Outreach is more detailed and gives you mroe abilility to drill down than Apollo. Apollo may be better for fidning outbound data source but it falls short in other areas and overall is a lesser tool in my opinion. Outreach also is more visual with showing responses and …
Chose Outreach
Outreach has the superior task workflows and sequence workflow. If that is what you are hoping to use Outreach has you covered. They also have the pipeline management that is passable and then Kaia which can add in the call coaching. Overall it has everything that you need in …
Chose Outreach
I find Outreach more robust and I can do more within the platform. However, I do think Salesloft was easier to manage. When I say this, I mean that getting tasks done quickly and managing the sequences + prospects within them was more flexible (less errors and ease of use / …
Chose Outreach
I like Outreach because it seems to be the most efficient and easiest to use.
Smartlead.ai
Chose Smartlead.ai
Instantly - is comparable. uptics - has strong personalization, brevo - is very expensive but produces attractive marketing pieces. Talin.ai is a strong, boutique newcomer with features the others do not have including shortlisting, slick Ai writer, the best email finder, and …
Chose Smartlead.ai
At the time when I was evaluating, Smartlead offered a client portal and was also a bit less pricey compared to some of their competitors.
Features
OutreachSmartlead.ai
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Outreach
-
Ratings
Smartlead.ai
5.9
Ratings
30% below category average
WYSIWYG email editor00 Ratings5.00 Ratings
Dynamic content00 Ratings1.00 Ratings
Ability to test dynamic content00 Ratings4.00 Ratings
A/B testing00 Ratings7.00 Ratings
Mobile optimization00 Ratings8.00 Ratings
Email deliverability reporting00 Ratings8.00 Ratings
Triggered drip sequences00 Ratings8.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Outreach
-
Ratings
Smartlead.ai
7.5
Ratings
3% below category average
Dashboards00 Ratings6.50 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings8.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Outreach
-
Ratings
Smartlead.ai
4.5
Ratings
57% below category average
URL Validation00 Ratings2.00 Ratings
Link Tracking00 Ratings2.00 Ratings
Image Validation00 Ratings3.00 Ratings
Inbox Display00 Ratings6.00 Ratings
Email Accessibility Tools00 Ratings6.00 Ratings
Email Previews00 Ratings8.00 Ratings
Best Alternatives
OutreachSmartlead.ai
Small Businesses
Salesmate
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Score 10.0 out of 10
Mad Mimi
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Score 10.0 out of 10
Medium-sized Companies
Mixmax
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Score 9.7 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Salesloft
Salesloft
Score 7.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutreachSmartlead.ai
Likelihood to Recommend
8.5
(0 ratings)
6.0
(0 ratings)
Likelihood to Renew
8.5
(0 ratings)
-
(0 ratings)
Usability
8.3
(0 ratings)
8.0
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.5
(0 ratings)
-
(0 ratings)
In-Person Training
8.2
(0 ratings)
-
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
4.5
(0 ratings)
-
(0 ratings)
Configurability
7.3
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(0 ratings)
-
(0 ratings)
User Testimonials
OutreachSmartlead.ai
Likelihood to Recommend
Outreach has made a huge impact to our business. As with any software, the key is in the implementation and making sure that all reps are onboarded and trained effectively to maximise the platforms capability. We have a sales team of 35, which includes customer success, whilst the platform may be suited for a larger business, for a company of this size this has been ideal
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It's a great email automation tool and offer good bang for your buck
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Pros
  • Building sequences, using a omni channel approach.
  • Detailed report of each team members activity (email, calling, socials etc.)
  • Clear overview of prospect and account summary.
  • Straight to the point menu navigation.
  • Email outbox, very useful for analysing low hanging fruit.
  • Good integration with other tools.
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  • Slick API integration with both our waterfall and CRM
  • Quick email verification tool
  • Handles high volume sending with ease
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Cons
  • When sequencing, I need to mark multiple leads, and using the search bar, it will uncheck all the leads that were previously checked.
  • Calls drop constantly.
  • Syncing contacts and leads with SF is challenging. The buttons to synchronize with CRM are available when searching for a contact or lead, but you cannot sync it when viewing the lead or contact itself.
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  • Response rate has been abysmally poor
  • ROI has been negligible
  • APIs are not U.S.-based
  • Does not handle attachments well
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Likelihood to Renew
Based simply on cost savings, it would make the most sense for us to utilize Salesforce Sales Engagement moving forward. We already pay for access as part of our contract and it would provide more users with access to a sales automation tool. Upon vetting its capabilities, we've determined it can effectively replicate the core functionality that we get out of Outreach.
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No answers on this topic
Usability
Overall, Outreach is usable and scalable across team sizes. The only reason I give a nine and not a 10 is that there are improvements that can be made within the reporting feature. It is usable, but not everyone can easily self-learn the best practices. At times, it may require building 2-3 reports and then using a VLOOKUP in Excel to achieve the desired outcome.
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It's a good tool and you can figure out your way around it, but overall visibility from a bird's eye view could be better. Oftentimes you have to open up multiple tabs to see different client views
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Reliability and Availability
For the most part Outreach is always available. There are sometimes when they do a new update, and things might get glitchy for a couple of days. They usually fix it very quickly. Same thing if the dialer goes out or something. It is always handled in a timely manner.
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No answers on this topic
Performance
Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
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No answers on this topic
Support Rating
There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
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No answers on this topic
In-Person Training
We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
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No answers on this topic
Online Training
Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
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No answers on this topic
Implementation Rating
I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
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No answers on this topic
Alternatives Considered
They're not direct competitors, but they share many of the same functionalities. Gong has a greater focus on spoken communications, such as calls and demos, rather than emails. I think Gong also has stronger AI capabilities at the moment. However, I don't believe so, Gong would be ideal for prospecting and mass outreach, as Outreach is. Outreach is more suitable for exploration and outbound communications management, whereas Gong is better suited for deal and pipeline management and analysis.
Read full review
Instantly - is comparable. uptics - has strong personalization, brevo - is very expensive but produces attractive marketing pieces. Talin.ai is a strong, boutique newcomer with features the others do not have including shortlisting, slick Ai writer, the best email finder, and very strong Linkedin integration - highly recommended
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Scalability
When I first joined the company we were a sales team of 10. Over the last 4 years we have grown to 30 and have used Outreach the entire time. Everyone uses Outreach and it works for virtually any size business. The seat model works perfectly for any size company plus Outreach can handle hundreds of thousands of emails being sent out. We never have to worry about throttling or any type of lag time based on usage. This is key when scaling.
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No answers on this topic
Return on Investment
  • Much higher outbound volume, with more demos booked as a result. More demos = more revenue from deals that end up closing.
  • Shorter ramp time for new reps; outreach is very set-it-and-forget; we can add leads to a sequence for new sellers; and their output is all coming from one place.
  • Has allowed us to iterate on our outbound strategy, pivot away from what isn't working, and double down on what is -- thereby optimizing for what will bring in more new business.
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  • Negligible return
  • Open rates and response rates run below 10%
  • Best for single channel buziness development
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ScreenShots

Outreach Screenshots

Screenshot of Outreach’s pipeline management capabilities, which help sales and revenue operations leaders assess pipeline quantity, quality, and maturity. Built-in win modeling helps leaders spot risk early for every team and seller to ensure there is enough coverage to deliver on their goals.Screenshot of Kaia, Outreach’s conversation intelligence solution, used to automatically take notes, flag action items, summarize meetings, and receive in-the-moment product and competitive information so you can nail every sales meeting.Screenshot of Outreach Research Agent, which automatically uncovers targeting signals from conversations, engagements, and public sources to drive your account strategy and ensure every touchpoint is timely, relevant, and focused on the right accounts.Screenshot of the Revenue Agent, which helps sales leaders optimize team efficiency, generate more conversations and improve pipeline predictability.Screenshot of the Outreach Deal Agent, which eliminates the burden of manual updates by surfacing AI-recommended changes to opportunity fields. AI deal management helps maintain pipeline health while keeping reps focused and sales teams aligned.Screenshot of the Personalization Agent, used to turn research and buyer context into simple, effective messages that convert, then deliver messaging that resonates across every channel.