Outreach is perfect for outreach.
July 06, 2025

Outreach is perfect for outreach.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outreach

Our Sales Team uses Outreach heavily. It's integrated with our SFDC for two purposes: to pull prospects and account data to Outreach and to sync our outbound activity with reports within SFDC. I use it to automate and build sequences, templates, emails, calls, LinkedIn tasks, custom tasks, and more, as well as utilizing the provided open and click analytics to choose the best resources for marketing and sales outreach.

Pros

  • Automating communication like emails and linkedin touches.
  • Helping me stay on top of my deals and action items.
  • Collaboration between team members to create materials.
  • Love the A/B testing feature as well.

Cons

  • It is not very clear how to use the automated info-filler logic provided to customize emails and outreach to each prospect and account. More in-app guidance on that would be invaluable.
  • I wish my Outreach program didn't sign me out so frequently; I have to sign in multiple times a day.
  • I don't have complex numbers, but it is a positive business outcome. We can track the success of our marketing materials through delivery and click metrics.
  • We're able to tie activity to pipeline value and closed-won ARR.
  • Personally, the automation that saves me time by completing tasks and researching prospects allows me to save about 2 minutes per task or prospect out of an average of 4 minutes spent per prospect touch per day.
I have used Outreach at organizations ranging from 300 EEs to ~4,000 EEs with almost identical functionality. I think it scales very well. Typically, how useful it can be comes down to the admin settings and modules that are turned on. For example, at some organizations, I've still been able to send one-off emails or make calls to people who are "opted out," but at other organizations, I can take almost no action on "opted out" prospects.
I've used the AI coaching to debrief and take note of my successes and shortcomings in sales calls. It provides summaries and insights, but I wish AI were more integrated into the writing features, such as creating templates and sequences. I often draft those in ChatGPT or Gmail (using Gemini) before copying and pasting them into an Outreach template. My admin may not have activated that kind of feature yet. I find Gong to be a more helpful tool in deal and call coaching and insights.
It's somewhat intuitive, but there's a lot you can do, so navigating everything can be tricky while you're learning how it works. My biggest complaint about usability concerns the logic behind the auto-fill variables. This isn't an exact example, but phrases like {{if not Friday, ask for a call 'this week'}}, {{if is Friday, ask for a call 'next week'}} can be very confusing. It'll only show you one version of the preview, so it's more of a guess-then-check thing where I have to send a few versions to myself before I figure out how to lay out the logic.
They're not direct competitors, but they share many of the same functionalities. Gong has a greater focus on spoken communications, such as calls and demos, rather than emails. I think Gong also has stronger AI capabilities at the moment. However, I don't believe so, Gong would be ideal for prospecting and mass outreach, as Outreach is. Outreach is more suitable for exploration and outbound communications management, whereas Gong is better suited for deal and pipeline management and analysis.

Do you think Outreach delivers good value for the price?

Not sure

Are you happy with Outreach's feature set?

Yes

Did Outreach live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Outreach go as expected?

I wasn't involved with the implementation phase

Would you buy Outreach again?

Yes

Outreach is outstanding for volume outreach, as it allows you to touch many prospects and accounts with limited time, while also storing data on historical interactions with prospects. It can be useful for SDR/BDR roles, as well as SMB and MM volume of sales pipe, but I don't think it would be nearly as useful for enterprise sales where more strategic and lower volume outreach is needed. I believe that incorporating more AI assistance with writing would make it a more useful tool for strategic sales.

Evaluating Outreach and Competitors

  • Other
I wasn't part of the decision team.

Comments

More Reviews of Outreach

  1. Home
  2. Sales Engagement Platforms (SEPs)
  3. Outreach Reviews
  4. User Review of Outreach