Outreach is the Sales Enablement Tool that Your Sales Team Needed Yesterday
Updated May 02, 2024

Outreach is the Sales Enablement Tool that Your Sales Team Needed Yesterday

Morgan Duff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outreach

We purchased Outreach to bridge the gap created by the retirement of Outlook for Salesforce, and we were also sold on its capabilities to automate and manage multi-step, multi-touchpoint outbound prospecting campaigns for our sales staff. Salesforce integration, Microsoft Outlook integration, and the general usability of the product were the primary selling points that convinced us to purchase; our enterprise-grade marketing automation platform was not an appropriate tool to address these business needs, and Outreach adds a sales enablement capability that we were previously lacking.

Pros

  • Integrates well with Salesforce
  • Provides a customized end-user experience
  • Offers comprehensive and free learning tools
  • Provides competent customer support

Cons

  • Outreach should allow admins to add or remove mailboxes for users
  • Outreach should alert admins when user mailbox syncs are broken
  • Outreach should add a capability to integrate Sequences with Salesforce Campaigns
  • Integration with Salesforce
  • Sequencing
  • Calendar syncing and public calendar URLs for users
  • It has generated opportunities with customers that we may not have engaged previously
  • It allows us to track the efficacy of different prospecting strategies
  • It provides end-users with automation capabilities they would not have otherwise
We found that Outreach was superior to Salesloft and Gong, and a better fit for our organization for the following reasons:
  • User interface and overall experience: it's just a cleaner platform and easier to work in than the other two.
  • Feature set: the other two tools had more bells and whistles, but sometimes less is more, and the core functionality of Outreach is preferable.
  • Integration with Salesforce
  • Price
  • Customer support and training options are superior on Outreach

Do you think Outreach delivers good value for the price?

Yes

Are you happy with Outreach's feature set?

Yes

Did Outreach live up to sales and marketing promises?

Yes

Did implementation of Outreach go as expected?

Yes

Would you buy Outreach again?

Yes

  • Outreach is well suited to provide sales staff with easy access to functional automation and tracking of their business development cycles.
  • When successfully and fully adopted by end users and integrated fully with a CRM, Outreach can provide actionable insights about your sales cycle, pipeline development, and the efficacy of sales-led business development campaigns. You can glean which prospecting strategies are the most effective at driving engagement and winning new customers, and you can continue to use the tool to engage and retain these customers.
  • Outreach could benefit from some AI enhancements, i.e. using Prospect / Contact information and behavioral signals to reccomend content or alter email delivery

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