SmartScout vs. Yotpo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SmartScout
Score 10.0 out of 10
N/A
SmartScout is a software tool that provides a top to bottom analysis of Amazon. SmartScout breaks down the top 20 categories and 43,000 subcategories, brand market share, and provides key metrics on ASIN performance to support data-driven decisions to either grow a brand or find profitable resell opportunities. SmartScout also shows ASIN traffic data to build advertising campaigns that drive results. SmartScout also has a database of every seller and their resell history.
$97
per month
Yotpo
Score 7.7 out of 10
N/A
Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.
$799
per month
Pricing
SmartScoutYotpo
Editions & Modules
Starter
$97
per month
Pro
$187
per month
Enterprise
Custom
Premium
$799
per month
Free
Free
Includes 50 Monthly Orders
Offerings
Pricing Offerings
SmartScoutYotpo
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to 20% discount available for annual subscription.
More Pricing Information
Community Pulse
SmartScoutYotpo
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SmartScoutYotpo
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Score 8.4 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.7 out of 10
Enterprises
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Score 8.4 out of 10
Adobe Marketo Engage
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Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SmartScoutYotpo
Likelihood to Recommend
10.0
(1 ratings)
8.1
(25 ratings)
Likelihood to Renew
-
(0 ratings)
5.0
(1 ratings)
Usability
-
(0 ratings)
9.4
(2 ratings)
Support Rating
-
(0 ratings)
9.5
(13 ratings)
User Testimonials
SmartScoutYotpo
Likelihood to Recommend
SmartScout
If your target client or active client sells on Amazon it's a game changer. You will come to the table as a brand expert if you utilize search engine prior to client interaction. In sales and marketing, it's our go to tool. I use it to craft professional brand market share analysis as "lead magnet" with great success
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Yotpo
If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
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Pros
SmartScout
  • Market share analysis
  • Competitor analysis
  • Revenue analysis
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Yotpo
  • Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
  • With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
  • Even the free version has lots of useful features.
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Cons
SmartScout
  • Numbers not always 100% accurate
  • Query search could be improved
  • Some brands do not show up
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Yotpo
  • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
  • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
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Likelihood to Renew
SmartScout
No answers on this topic
Yotpo
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
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Usability
SmartScout
No answers on this topic
Yotpo
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
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Support Rating
SmartScout
No answers on this topic
Yotpo
Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
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Alternatives Considered
SmartScout
We utilize Keepa and Amazon Seller Central to help with our research and inhouse AI software to level the playing field. I start with SmartScout to qualify the brand. I also prepare for introductions and discovery calls with the tool. It has been a great help prior to trade shows to funnel the attendees to a solid target list
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Yotpo
I have only used one other service prior to Yotpo (I don't remember what it was) and Yotpo outperforms them. Yotpo is really intuitive and easy to navigate/install from a Shopify user perspective. When Pixel union releases their customer review service I may try it out since they are my theme provider and it may integrate more seamlessly.
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Return on Investment
SmartScout
  • ROI on SmartScout phenomenal
  • Brand expert prior to discovery call with quick search with tool.
  • Owner and staff high caliber professionals
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Yotpo
  • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
  • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.
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ScreenShots

SmartScout Screenshots

Screenshot of All of the brands on Amazon in a database with brand-specific filters.Screenshot of Expand a brand's offerings and profits with in-depth analyses of products and brands on Amazon.Screenshot of Uncover the metrics behind each competitor's search terms.Screenshot of A Traffic Graph that shows where product traffic is coming and going.Screenshot of A searchable geographical map of all of the Amazon sellers across the world.Screenshot of Plug any product into this calculator to ensure the highest ROI with Amazon FBA products.

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with ease