SnapLogic vs. TapClicks

Snaplogic is unique from other IPASS tools if you're very sensitive about data security as they have an on-premise option where your data never needs to leave your data center. And data pipelines can be quickly created if Snaplogic has the requisite connector to your data sources. On the downside, if you're transforming a large amount of data for example in training machine learning models, a tool with elastic compute capability is more appropriate.

For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.

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• Easy access to any type of source system. Data could be in any format.
• Very beautiful visual representation of transforms that makes it super easy to use it by any non developer.
• It can be run in cloud or on-premise. helping you choose your comfort of security.
• Has pretty good customer support and have recently started their community forum as well.

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• Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
• Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
• Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

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• They need to have a way to connect to GitHub to allow the users to maintain their version control in GitHub. This is a missing functionality.
• As pipelines become complex, it's difficult to have all the snaps stitched together - just like to see it done differently.
• They do not have a way to start/stop a preview. This is hard to use, especially if you have to stop an accidental preview invocation.

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Independently Invited by TrustRadius

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• The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
• I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
• I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.

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This has been hands down the BEST software company I have ever used and dealt with. I am a 25 year IT veteran at this college. They go above and beyond in soliciting our feedback/input and proactively follow up about bugs, issues, etc. I have given multiple potential clients my thoughts and after seeing the SL demo they all sign up. I appreciate their support model, it's REFRESHING!

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TapClicks is a must have for our agency clients

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It is very powerful but has a steep learning curve

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.

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They can be prompt but they have not been as useful as I've wanted. We had a bug that affected many of our customers through an API connection between SnapLogic and our platform. Eventually they were able to figure it out, but it took a long time of negotiating between our engineering team and theirs. Additionally, we installed the SnapLogic groundplex for our customers and we've run into a bunch of problems of connectivity. If SnapLogic offered to be on those calls with our clients to troubleshoot how to fix these problems, I would give them a better grade here.

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Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The groundplex in our VPC is very nice for security reasons and the SnapLogic team was extremely helpful during our implementation

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We opted for SnapLogic due its ease of use and the flexibility it offers, it was the platform that was strongest in both application integration and data integration and both were use cases we wanted to be able to cover.

The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.

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Independently Invited by TrustRadius

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• We have cut development time down by at least 70%
• The software was more on the expensive side at renewal which required some further approvals to be sought for the spend
• More developers are able to build and use Snaplogic pipelines in their projects

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Greater efficiencies in providing reports to our clients
• Great reporting features to sell when we're trying to close new business as an agency
• Ability to resell and add margin to our investment
• Automated reporting for our clients which saves our team time

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info