SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.
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Trustpilot
Score 7.0 out of 10
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Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
I believe that if you can, avoid *ever* creating a profile on any of these third-party review websites. Online reputation management can be expensive, tedious, and frustrating. Keep all your reviews on your own website, and skip the noise of third-party review platforms. You can use your social profiles (ie. Google, Facebook, LinkedIn) for verified testimonials if needed. From firsthand experience, Trustpilot will deliberately allow fake and malicious reviews, then ask you for hundreds of dollars a month just to reply or remove the spam content.
Completing the review for the customer is a simple process which enables us to receive more feedback.
The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.
