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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Viralheat (Discontinued)

    Score5.1 out of 10
    N/AViralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.N/A
    Pricing
    SocialPilotViralheat (Discontinued)
    Editions & Modules
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    No answers on this topic
    Offerings
    Pricing Offerings
    SocialPilotViralheat (Discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.—
    More Pricing Information
    Features
    SocialPilotViralheat (Discontinued)
    Publishing
    Comparison of Publishing features of SocialPilot and Viralheat (Discontinued)
    Feature
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Viralheat (Discontinued)
    -
    Ratings
    Content planning and scheduling9.04 Ratings00 Ratings
    Workflow management7.04 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of SocialPilot and Viralheat (Discontinued)
    Feature
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Viralheat (Discontinued)
    -
    Ratings
    Bulk actions10.04 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of SocialPilot and Viralheat (Discontinued)
    Feature
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Viralheat (Discontinued)
    -
    Ratings
    Content marketing2.04 Ratings00 Ratings
    Paid media management2.04 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of SocialPilot and Viralheat (Discontinued)
    Feature
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Viralheat (Discontinued)
    -
    Ratings
    Twitter10.04 Ratings00 Ratings
    Facebook10.04 Ratings00 Ratings
    LinkedIn10.04 Ratings00 Ratings
    Instagram6.04 Ratings00 Ratings
    Pinterest9.03 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of SocialPilot and Viralheat (Discontinued)
    Feature
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Viralheat (Discontinued)
    -
    Ratings
    Campaign success analytics10.03 Ratings00 Ratings
    Real-time tracking10.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of SocialPilot and Viralheat (Discontinued)
    Feature
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Viralheat (Discontinued)
    -
    Ratings
    Role-based user permissions & privileges9.04 Ratings00 Ratings
    Mobile access6.04 Ratings00 Ratings
    Best Alternatives
    SocialPilotViralheat (Discontinued)
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SocialPilotViralheat (Discontinued)
    Likelihood to Recommend
    8.0
    (4 ratings)
    8.3
    (14 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.3
    (13 ratings)
    Usability
    8.0
    (3 ratings)
    9.1
    (1 ratings)
    Support Rating
    10.0
    (2 ratings)
    8.8
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    SocialPilotViralheat (Discontinued)
    Likelihood to Recommend
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Discontinued Products
    If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.
    Read full review
    Pros
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Discontinued Products
    • Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.
    • Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.
    • The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.
    Read full review
    Cons
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Discontinued Products
    • Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
    • Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
    • Would love to see a calendar view of the scheduled posts as well as the current list view.
    Read full review
    Likelihood to Renew
    group.one
    No answers on this topic
    Discontinued Products
    Viralheat provided our team with the kind of monitoring tool we were looking for. As an added bonus, they had a member of their team brainstorm the best ways for us to set up our account to ensure we weren’t missing anything. Great customer service.
    Read full review
    Usability
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Discontinued Products
    I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
    Read full review
    Support Rating
    group.one
    I've not had to use support
    Read full review
    Discontinued Products
    The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
    Read full review
    Implementation Rating
    group.one
    No answers on this topic
    Discontinued Products
    We were up and running within an hour.
    Read full review
    Alternatives Considered
    group.one
    Incentivized
    Read full review
    Discontinued Products
    We chose Viralheat because it allowed us to do multiple things from one tool. We were able to monitor our brand mentions after each video, song, or album release - this provided us with valuable feedback abouout our brand and music. We were also able to connect our accounts and engage directly with our fans as well as post new content. We monitored the analytics around each release and campaign and were able to determine which were successful.
    Read full review
    Return on Investment
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    Discontinued Products
    • Viralheat has helped me understand how real-life users react to things I build and/or test.
    • I’ve gotten a better understanding of my space and the relevant news surrounding it. This helps me build a better product.
    • It saves me a lot of time. I’m able to quickly monitor what’s important to me.
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox