Spekit vs. Terminus ABM Platform

Spekit is extremely well-suited for customer-facing teams who truly have a business need for "just-in-time learning." While we all benefit from the concept of just-in-time learning, organizational representatives who must perform to a high standard in front of external-facing stakeholders particularly benefit from having quick access to processes, definitions, answers, contacts, and more in a tool that is easy to navigate. Spekit may not, however, be well suited for cash-strapped organizations that already have a content management tool like Confluence or SharePoint and can't afford to meet their customer-facing teams in the middle. While Confluence and SharePoint serve very important needs, they don't do a particularly good job of making content easy to find in a pinch. Spekit does.

Incentivized

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• Looks great, the design of the plug-in looks very streamlined. It makes a difference if a plugin is ugly.
• Integration is great. It installs into Google Chrome in seconds. It's always accessible when you need it
• Usability is amazing. It automatically places itself near tabs that you might need help on.

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Honestly, there are a lot of tools that do the same thing - there are lots of search tools for orgs that use too many tools to host content.
• I truly despise all the little helpers when I download the extension. Its the worst, stop cluttering my chrome.

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

As an administrator, it is very easy to navigate. I can easily see which content is performing well, which content has not been touched. It's simple to teach new team members how to create content. We have added new authors easily in multiple groups in the business.

Incentivized

Spekit may not be as robust as Confluence or organized as SharePoint, but its use of embedded tooltips (Speks) and browser extension put it in the S Tier for "just-in-time learning" platforms - particularly for customer-facing teams.

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

• The time saved from using Spekit is incredible. No more calls/emails asking "what's this field for?" or "How do I do ?" It's all right there, thanks to Spekit.
• Using Spekit has provided an unexpected morale boost because it's not only easy to use, but it's making work more enjoyable too.

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting